SearchPilot

In this week’s case study, we tested adding a link block that links to the top destinations listings pages. What happened to organic traffic when we added these internal links? hubs.la/Q046M99P0

In this week’s case study, we look at what happened when a customer added an emoji to their meta descriptions. Click the link below to see whether this minor addition had any influence on user click-through behaviour! hubs.la/Q0450NDK0

This weeks case study is looking at what happened when an ecommerce customer changed the title tags of their product details pages to include natural language. Read the full case study below for the results! hubs.la/Q0432pX90

An ecommerce customer wanted to see whether removing fetchpriority="high" from low-priority elements could improve organic traffic. We ran the test, and the results are in! Read the full case study to see what happened. hubs.la/Q0413M7y0

One of our ecommerce customers wanted to see whether adding a categories accordion would impact organic traffic for their Store pages. We put it to the test. See the results in our latest case study! hubs.la/Q03_7KbF0

Our ecommerce customer tested adding a categories accordion to Store Pages. Do you think this helped or hurt organic performance?

In our last round-up of 2025, we look back at the 5 most surprising results our customers experimented this year. Tap the link below to see the unexpected outcomes and what we've learned from it! hubs.la/Q03YMwpT0

#SPQuiz! 🚀 We’ve rounded up five of the most interesting SEO experiments we've run that challenged conventional SEO assumptions. Which test do you think delivered the biggest % uplift in organic traffic?

One of our customers ran a series of SEO tests on video schema across their article pages to figure out why their videos weren’t appearing in the SERP; the results were not what they expected. Curious what they discovered? Read what they uncovered below! hubs.la/Q03X3cxh0

A customer’s articles page videos weren’t being displayed in the SERP, even though their competitors’ were. They ran a series of tests to determine why this may be. What do you think is the bottleneck here?

So! Does tagging new content as AI-generated affect its impact on organic traffic? Check out our newest case study and see for yourself! hubs.la/Q03S2qSK0

For this week’s #SPQuiz, we’re tackling one of the hottest SEO topics: AI-generated content. An e-commerce customer tested adding AI-written descriptions to their product detail pages, but here’s the twist: the content was labeled as AI-generated. How do you think it performed?

Can adding breadcrumb schema server-side boost search visibility? A travel customer's valid schema wasn’t being picked up, so they tested adding on-page breadcrumbs and inserting schema server-side. Check out the case study to see what happened! hubs.la/Q03NsH0f0

#SPQuiz time! We added on-page breadcrumbs and inserted breadcrumb schema server-side on location pages for a travel customer.

⭐️ Curious whether adding a numerical rating (e.g. “4.7”) beside star ratings boosts SEO? Our ecommerce customer tested whether this UX tweak would influence organic traffic. searchpilot.com/resources/case…

Our ecommerce customer added an aggregate rating number next to the stars in their PDPs' review element. Did this test impact their organic traffic? ⭐️

Does lazy loading below-the-fold images impact SEO? A customer tested adding the loading="lazy" attribute to local service pages to see if it could improve Core Web Vitals and boost organic performance. Check out the case study to see what happened! hubs.la/Q03J7P5D0

#SPQuiz time!⚡️One of our customers, a local service provider, tested lazy loading images below the fold on their service pages. The goal: faster load times, improved Core Web Vitals, and potentially higher rankings. 👉What do you think the impact on organic traffic was?

For this week's case study, we rounded up some of the most interesting and unique title tag tests we’ve run in the past to see if unconventional title tags can boost organic traffic. Read the case study to find out if any of these had a positive impact! hubs.la/Q03GlzRQ0