Seena Rez

Going to document my next 2 ecom brands from scratch to 7-8 figures. Never seen this done before, so excited to showcase a full transparent behind the scenes from day 1.

Chinese is on a different level with fashion. The Tao Bao scene is exploding and starting a fashion brand today leveraging the booming Chinese infrastructure, is very promising.

If you’re struggling with creating high performance creatives, break your content down to 3 second intervals. Plan the first 12 seconds (3, 6, 9, 12) and for each interval place a potent re-engagement. This is the strategy.

Whilst everyone is creating A.I slop for advertising, lean more heavily towards "hyperauthentic" content. The more real you look, the more proof you to your psychographic that your product/brand is credible. Be extremely real, lean towards what A.I doesn't naturally express.

The most dangerous assumption in e-commerce is assuming you know who you are selling to. Work through first principles to identify your psychographic and have overwhelming data to validate it

Bring back the yakuza