Seftons
3.1K posts
Seftons
@SeftonAssoc
One of Australia’s most experienced rural, regional and remote strategic communications and advisory firms. To connect with rural Australia, speak to us.
Australia Katılım Mart 2010
4.3K Takip Edilen2.7K Takipçiler
#ABARESOutlook this week forecast $101.4b in farm production for FY26, hitting the sector’s $100b ambition 4 years early.
Strong result, but the broader conversation also touched on climate risk, labour shortages & trade uncertainty.
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Seftons retweetledi
Grain growers in Miling, join us Monday 23 Feb, 4–7pm at Miling Recreation Centre for the GRDC National Grower Network Summer Forum. Have your say on local RD&E priorities and issues shaping your farm.
Free event. Register grdc.com.au/events
#GRDC #NationalGrowerNetworkGrain
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2025 taught us this: complexity is accelerating faster than understanding.
AI, climate volatility and trade decisions collided, often landing hardest at the regional level.
Some reflections as we head deeper into 2026:
seftons.com.au/ai-climate-and…
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2025 taught us this: complexity is accelerating faster than understanding.
AI, climate volatility and trade decisions collided, often landing hardest at the regional level.
Some reflections as we head deeper into 2026:
seftons.com.au/ai-climate-and…
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Today is National Agriculture Day and this year’s theme asks us to Stand With The Land. Ag sits at the heart of regional Australia, supported by the services that keep communities strong.
We’ve written about what that looks like in practice.
seftons.com.au/stand-with-the…
#AgDayAU
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Groundbreaking R&D is only half the story.
Innovation drives growth, but only when it’s adopted.
As Robbie Sefton AM writes, barriers like cost, connectivity and confidence still hold producers back: seftons.com.au/adoption-of-in…
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The headlines on regional crime are confronting. But more police alone won’t fix it.
Robbie Sefton argues for long-term, community-led strategies - support services, jobs, youth programs - that actually work.
🔗 seftons.com.au/long-term-stra…
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With a new government comes a fresh chance to get it right for the bush.
In today’s @australian, Robbie Sefton AM shares her thoughts on what the incoming government must do if it’s serious about governing for all Australians - not just those in cities theaustralian.com.au/commentary/lab…
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Congratulations to Carol Mudford of sHedway, a powerful advocate for mental wellbeing in the bush.
Shout out to the two exceptional finalists - Dimity of @groeventsgroup_ and Katelyn of Wall's Honey Co.
AgriFutures Australia@AgriFuturesAU
Thrilled to introduce our seventh and final State Winner for the 2025 #RuralWomensAward! 🐑👩⚕️🧠💭 Carol Mudford, a registered nurse, shearer, wool handler and founder of #sHedway, was presented with the NSW/ACT Award last night. More 👉 bit.ly/42VpXGl Thanks to Platinum Sponsor @Westpac, Carol will receive a $15,000 grant to support her work in suicide prevention and mental health awareness in the Australian shearing industry. A big congratulations also to finalists Dimity Smith (@GroRural) and Katelyn Wall (Wall's Honey Co)! 👏
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In her latest Land Insights column, our Founder Robbie Sefton shares why food security must be treated as a matter of national security, and what government needs to do to future-proof Australia’s food system: theland.com.au/story/8944504/…
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What do rugby, soil science & dairy farmers have in common?
They all came together at the Grounds for Growth Summit.
With 25+ speakers across Q&As, workshops & panels, Seftons helped drive the conversation on soil & pasture biodiversity, and the future of fresh milk in 🇦🇺.
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2025 is in full swing, and the trends shaping Australian agriculture are already clear.
From climate challenges to workforce demands, here’s what we’re observing so far: lnkd.in/g5PQsSVN
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We’re back on deck after the break, reflecting on what 2024 taught us about Australian agriculture, and what lies ahead.
From #AgTech breakthroughs to #renewable energy, last year’s trends are shaping the future.
Read our analysis: seftons.com.au/climate-and-wo…
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Despite setbacks & drier conditions across some parts of Australia, the #agriculture sector is forecast to have its 2nd highest value of production on record in 24–25.
@ABARES’ outlook forecasts production to rise by 7% to $88.4B, driven by livestock gains & resilient crops.
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Seftons retweetledi
Watch as Cindy Cassidy explains that #Biosecurity isn’t just a reaction; it’s a strategy. This forward-thinking approach has been recognised with an #AusBioAwards nod and we couldn’t be prouder! loom.ly/p3xpbzM #SNSWInnovationHub @DAFFGov @nswagriculture @nswwine
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