Seldia

How are direct selling companies adapting their education strategies to help sellers thrive? In our latest video, Vladimir Ovsepian (CEO of Coral Club) shares how their training programmes are evolving for the next generation of entrepreneurs 📈 Watch here 👇 #DirectSelling

We have updated our Codes of Conduct. Approved by the Seldia General Assembly on 28 May 2026, the revised European Codes of Conduct reflect the latest developments in EU legislation, international best practices and today's business environment. seldia.eu/_files/ugd/64e… #Seldia

Young people don't just want jobs - they want autonomy, flexibility, and practical business skills. For #WorldYouthSkillsDay, we look at how direct selling acts as a "classroom without walls" to empower the next gen 👇 shorturl.at/6DjMx

With flexible earning options growing everywhere, what truly sets direct selling apart? 🤔 Beatrice Nelson-Beer (CLO at Lifeplus International & MD of Lifeplus Europe) shares her perspective on the biggest factor differentiating our industry. #DirectSelling #FlexibleWorking

Seldia is committed to supporting 5.4M Direct Sellers in Europe! 🇪🇺 Our Manifesto outlines key recommendations for EU leaders to protect consumers, remove barriers to self-employment & empower micro-entrepreneurs. Read it here: seldia.eu/manifesto #EUPolicy #DirectSelling

Chris Stirk (MD Europe & Africa for @Herbalife_EU) shares insights on navigating AI and digital platforms to strike the perfect balance between innovation & human-centric business. #DigitalTransformation #FutureOfWork

3/3 Maria also addressed platform work, warning that policies mustn't undermine genuine self-employment. Thank you to SME Connect & MEPs @AngelikaWinzig, @NielsFlemming01, @TomasZdechovsky, @MariaGrapini, @ReinholdLopatka & @WcisloMarta123 for a vital dialogue! 🤝🇪🇺

1/3 On 30 June & 1 July, @SeldiaEU joined the One-Person Companies Summit by SME Connect, co-chaired by our Executive Director Imelda Vital. The focus? How Europe can better support the self-employed, including the 5.4M Europeans building businesses in direct selling. 🧵👇

2/3 At the @Europarl_EN Working Breakfast, Public Affairs Mgr María Sánchez Rodríguez championed Europe’s entrepreneurs. Her message: One-person companies may be small in structure, but they are huge in importance. We need better data, visibility and policies that match reality.

🎙️ Seldia’s Exec Director Imelda Vital was the first guest on the Portuguese DSA’s (IPVD) new videocast! 🌍 Note: Imelda’s segments are fully in English! youtube.com/watch?v=OZds7I… #SocialCommerce #Seldia #IPVD

Our newsletter is essential reading for tracking the future of independent work and retail in Europe. Sign up to get the latest EU policy updates and socio-economic impact studies sent to your inbox. 🇪🇺 Subscribe: seldia.us19.list-manage.com/subscribe?u=2c… #BusinessInsights

On World #MSMEDay, we celebrate the 5.4 million independent Sellers driving the EU economy. From providing a flexible pathway for women to powering the modern portfolio career, micro-entrepreneurs are the heart of the direct selling industry. shorturl.at/CU9aY 🇪🇺📈

As digital sales grow, a safe market is vital. Instead of new legislation, Seldia advocates for the robust enforcement & harmonisation of existing consumer protection rules across Member States to ensure a level playing field. 🔗 seldia.eu/eu-consumer-po… #ConsumerProtection

In a recent survey of 25,000+ European direct sellers, 77% reported better interpersonal skills & 72% saw increased business acumen. Seldia Members provide high-quality training that equips people with transferable skills. 💻 Learn more: seldia.eu/skills-and-tra… #Upskilling

Last week, Seldia had the pleasure of attending the DSU Europe event in London, organised by @DSNupdate. It was an excellent opportunity to hear from industry experts, exchange ideas, and connect with colleagues from across the sector See you in Brussels next year!

Happy #GlobalWellnessDay! 🧘🌿 Wellness is woven into the direct selling industry. Across Europe, independent Sellers make wellness accessible with nutrition, skincare, and lifestyle solutions, while enjoying the flexibility that supports their own mental wellbeing.

Spain's Direct Selling sector is growing fast. To champion trust and transparency, the Spanish DSA (AVD) has launched the AVD Seal, certifying companies committed to the highest ethical standards. Read the full story: seldia.eu/success-stories #DirectSelling #Seldia #AVD

Seldia is proud to recognise Pontus Andreasson with a Seldia Award Recognition for his long-standing service. His professionalism and commitment have played a vital role in our development. We thank him for his dedication to the direct selling industry and wish him the best.

Today is #WorldEnvironmentDay. The direct selling industry has a vital role to play in climate action. From renewable energy to digital product passports, discover how Seldia Members are driving sustainable change. 🔗 Read the full article: seldia.eu/post/driving-s…

On 28 May, we held our online General Assembly. We're delighted to welcome 2 new Board members: • Bill Porter (Amway ESAN) • Tina Wahlroth (Direct Selling Sweden) And welcome to new service providers, Parodi & Associates and Solutions Apps