Peter Quadrel@Peter_Quadrel
Test your ads before you spend a single dollar
With AI synthetic focus groups you can get feedback instantly
A number of studies validate the accuracy (some at 90%)
It's so accurate that Shopify just introduced them for CRO
For ads they can provide a huge amount of context you'd normally be missing
Helping to reduce strategist bias and see how the messaging stacks against your top personas
Every ad we produce is going through a focus group before going live in 2026
It's backwards and forward testable which makes tuning straightforward.
Method:
Phase 1: Digital Ethnography
We don’t use generic prompts like "Act like a Mom."
Instead, the AI conducts a live "Digital Ethnography" study.
It scrapes Reddit threads, Trustpilot reviews, CRM, forms, etc. to find Behavioral Signals.
It then maps these behaviors to the Big 5 (OCEAN) Personality Traits & MBTI
Result: A statistically calibrated "Digital Twin" of your actual customer.
Phase 2: The Cognitive Simulation
Agent A (System 1 - The Gut): Simulates the amygdala. It reacts in <0.5 seconds.
Does the ad stop the scroll? Is it confusing? It gives a raw, visceral reaction.
Agent B (System 2 - The Logic): Simulates the prefrontal cortex. It slows down.
Does the offer make sense? Do I trust this brand? It critiques the logic.
Agent C (The Method Actor): This agent adopts the specific Voice & Tone of the persona.
It uses their slang, their fears, biases and the rest of the personality variables to synthesize the feedback.
Phase 3: The Verdict (The "Score")
We calculate a Blended Resonance Score
Weighted by the persona’s specific psychology.
High Neuroticism persona?
Safety and trust triggers are weighted higher.
High Openness persona?
Visual novelty is weighted higher.
This is just the start of a new era of ad optimization.
We'll see win rates go up through 2026 with tools like this.
