Sergey Shapiro
7.6K posts

Sergey Shapiro
@Serhos
Logotypes, lettering & custom typography | For brands, startups & creators | 17+ years | Worldwide
Moscow-Tver Katılım Haziran 2009
198 Takip Edilen2K Takipçiler

It took me exactly 99 (!) sketches to find the right shape I had in mind for the new @screenstudio logo.
Literally dreamt about it at night till I nailed the sketched and digital version.
There's no end to cool stuff you can make if you really take the time.




Drew Wilson@drewwilson
Literally every logo has already been done.
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@TyNoryan Hi Ty! Thank you! I didn't use path offsets, just shapes. And I always start with sketching.
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@Serhos Hi Sergey! Amazing work. Did you redraw this iteration from scratch or experimented with path offsets?
Definitely easier to read. Doing these these from scratch is on another level. 👏
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Final logo for a construction company from Saint-Petersburg, Russia.
The name translates as "Construction Project Management."
All letters were built from scratch; no fonts were used.
#branding #identity #logo #typography

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One of two options for a custom-built lettering logo for a construction company from Saint-Petersburg, Russia.
The name translates as "Construction Project Management."
All letters were built from scratch; no fonts were used.
#logotype #typography #lettering #graphic_design

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A surprisingly common issue actually. You’re often your own client from hell.
I’ve always sidestepped this issue by hiring @Serhos. (3x)
A fresh outside perspective actually goes a long way. 💡
Victor Murea@VictorMurea
Creating your own logo is probably one of the most challenging things you’ll face as a designer.
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@Serhos Not sure what it’s called but it was the best out of all of the options.
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@Serhos We choose it because it resembles wood.
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A cafe in Hamburg is using one of my logos. The designer just... “borrowed” my design. 🙈
I was asked today: "What's the weirdest thing that has ever happened with your logo?"
Told them about this cafe that paid for a copy of the logo I made for @WdeB’s startup Gibbon in ‘15.




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