Google abandons plan to remove cookies from Chrome browser
marketing-interactive.com/google-decides…
English
Seva Media
46 posts
In recession, brands are better off reallocating their mobile ad budgets instead of cutting them completely.
thedrum.com/profile/remerg…
English
Up to 50% of users in Europe are choosing opt-out since Google’s implementation of a ‘reject all’ cookies option in Chrome
whatsnewinpublishing.com/the-opt-out-co…
English
Mobile Marketers Pivot Away From Paid Media since Apple’s privacy changes
adweek.com/programmatic/m…
English
Mobile companies increasingly using sexualized in-game ads to attract new users, UK regulator says
gameworldobserver.com/2022/08/29/mob…
English
Mobile add fraud averaged 13.2% in the first half of 2020 according to Appsflyer
venturebeat.com/2020/07/28/app…
English
How fraud is plaguing the mobile ad industry: Vaibhav Odhekar lists down some techniques fraudulent actors use and how brands can combat it.
businessinsider.in/advertising/ad…
English
An increase in app downloads for industries like remote work and education will lead to a large surge in app installs for the early part of 2020 and beyond
techcrunch.com/2020/04/01/mob…
English
Selon IPG MediaBrands, la pub mobile dépassera la pub télé dès 2020 en France (cela serait déjà le cas aux US)
mobilemarketing.fr/2019/12/11/sel…
Français
Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads
adexchanger.com/mobile/is-uber…
English
Entre 15 et 30% des installations d'applications mobiles recensées en France sont frauduleuses
journaldunet.com/ebusiness/publ…
Français
