Shan Hanif

I’ve built a $100M creator economy business. Working with the top creators and brands in the world. Now I’ve turned all my knowledge into trainings, templates and cheatsheets. Want access to all 30? 1. RT + comment ‘Me’ 2. Follow @shangenflow I’ll send you a link.

@lifeofbi Yup and we are just getting started.

Chris Williamson hosts Modern Wisdom. Top 10 global podcast. Over a billion downloads. Entirely centered on cognitive performance, deep work, and lifestyle optimization. When he decided to launch a product, a productivity drink was almost inevitable. He partnered with James Smith (1.4M followers), built his entire audience tearing apart bad fitness marketing with blunt evidence-based takes. Together they launched Neutonic. $6M raised at a $60M valuation. On track for $25M+ in revenue this year. 7.5 million cans sold. Just rolled into 500 Sainsbury's stores in the UK. Now in GNC and Vitamin Shoppe in the US. Think about LMNT as the comp. Robb Wolf spent a decade building keto/paleo credibility before LMNT existed. When Huberman recommended it, the trust transferred seamlessly because the science matched the lifestyle. Neutonic is the same model. The product arrives into an audience already primed, already educated, already trusting the founders' judgment on this specific category. Backed by US operators like Codie Sanchez and Dan Martell to replicate the Huel playbook of cross-Atlantic scaling. The product-founder fit is as good as it gets in the influencer brand world. But the functional beverage shelf is brutal. The podcast circuit is crowded. Every creator with an audience is launching something. Do they 10x to $250M+ in sales and exit at $1B? Or get swallowed by a crowded market? P.S. I said Neutonic was obvious. Tomorrow's story is even more so. Three founders. One $1B exit. A second act in a category growing. See you then.

@TimmBrocks He has yerba mate - but yes he has drank some when on the pod etc and said its nice. Just dont want wrong narrative online.

@shangenflow Really? I would’ve sworn he is. Damn. Thanks for the update 🙏🏻

Neutonic just raised $6M at a $60M valuation. Founded by Chris Williamson (Modern Wisdom podcast) and James Smith, the nootropic productivity drink launched in 2023 and has sold 7.5M+ cans. On track for 25M$+ revenue this year, tripling from 2025. 10,000+ retail doors globally, 500 Sainsbury’s UK stores and US national grocery this summer. Andrew Huberman promotes it to his 10M+ audience.

WORST NICHES TO BUILD AN AGENCY AROUND: - Offline businesses that no one has ever heard of - Dentists, restaurants, and local service providers - Corporate clients with 20-question approval chains - Anyone who needs a boss to sign off before saying yes - Clients one bad month away from shutting down BEST NICHES TO BUILD AN AGENCY AROUND: - Creators with audiences and free distribution already built in - Online entrepreneurs whose growth compounds your ROI over time - Clients whose work is public so your portfolio stays live 24/7 - People who make decisions in two messages and want to move fast - A market where 8/10 kids want to be creators, and demand never slows down Stop picking niches because some course seller told you they were “untapped.” Pick the niche where your clients are already winning and will take you with them.

One of my businesses did $1M a day yesterday. Never gets old. Very cool.

@blossomcodes_ Just ignore it

At first I genuinely felt so frustrated because I saw all these people say they created a full on working website with a single prompt and they were posting so much content on x lol I felt behind because I’m building some things that obviously take time to perfect and I can’t just pump out new designs every day

To the guys who open their phone, see AI tools and think they’re behind… There are literally guys who spent 3 days setting up APIs, connecting tools, and configuring everything… then recorded a “reaction” like it all worked instantly. They then conveniently leave out every technical detail because the post was meant to get him followers so he could sell a course on how to set it up for $10K. If someone had actually configured AI to give them a competitive advantage, they’d be using it quietly and making real money from it. Stop falling for the hype.

I spoke to a room full of agency owners doing $50k-$250k/month. Here’s what I told them: THINGS KEEPING YOU AT THAT LEVEL: 1. Picking a service at the top of your client's funnel and never moving past it 2. Helping with lead gen when you could be taking their sales calls and closing for them 3. Signing short contracts when the minimum should be 1 year (you should be aiming for 2 or 5 years) 4. Sending outreach to people who have never seen your face or your content 5. Skipping the manual research and hoping a generic pitch lands 6. Servicing offline businesses and wondering why it doesn’t scale THINGS THAT ACTUALLY GET YOU PAST IT: 7. Going further down your client's sales process and taking a percentage of the revenue closed 8. Structuring every deal with a setup fee, a base fee, and a revenue share 9. Making content so when your outreach messages land, they already know who you are 10. Interacting with prospects on social media before you ever send a pitch 11. Sitting down and doing real research to find a real problem in their business before you reach out 12. Putting the solution together for them before they ask WHAT IT ACTUALLY LOOKS LIKE WHEN YOU GET THERE: 13. For every new service in the business, you figure it out yourself first 14. You sign the first clients or upsell your current ones before you hand it to anyone 15. Your top 10 clients are getting birthday presents from you because you want to be the first person they think of 16. You sit through board meetings where you have to present well and show up with energy every single time 17. You have your best revenue month in the history of the business, and you’re straight back to work the next day 18. Some days you feel pumped, and some days you feel absolutely shattered (and there are still 3 more hours of teaching to do)

@Najeebscales @stevenbaterina *by

@Najeebscales @stevenbaterina Be design. Dont want to niche down. I also dont need leads or sell anything as its not about that.

I got on a call recently about the roadmap for one of our mobile apps. The team had a dozen ideas about what to build next. - AI features - New functionality - All kinds of ambitious plans I asked one question: “What are the reviews saying?” The answer was, “4 out of 5 stars.” I asked whether anyone had gone through the negative reviews to know what people were complaining about, and the answer was no. Everyone was so focused on impressing one another with original ideas, and nobody had looked at the actual data right in front of them. If you're going to improve a product, you need to know what's wrong with it first. That one question brought the entire conversation back to what the product actually needed, and it took 5 seconds to ask. A lot of time is wasted in businesses today because people stay busy without focusing on the right things, and a single foundational question is enough to cut through it all. Every company has people who show up to meetings trying to showcase their knowledge, and the conversation goes off on tangents because nobody brings it back to the core principles. The leader's job is to enter a room and make sure everybody is focused on the right thing and that happens through simplicity.

WORST THINGS AGENCY OWNERS DO IN 2026: - Copy someone else's funnel because it looks like it works - Consume 10 podcasts a week and never execute on a single idea - Help clients build audiences while your own profile has nothing on it - Box yourself into one skill because some YouTube video told you to - Wait for someone else to believe in you before you start BEST THINGS AGENCY OWNERS DO IN 2026: - Become your own number one client before you serve anyone else - Post content today, not next week, not when you feel ready - Chase better clients than the ones you already have - Build new skills even when the ones you have are still working - Self-audit every single day and ask what you need to be doing to grow further

If I were trying to get to 7 figures and couldn't figure out why I was stuck… These are the 5 rules I'd live by 👇🏼

RULE 5: CONTROL THE NARRATIVE ONLINE - The more you talk about yourself in a high regard, the more the world thinks of you that way. - Walk into meetings where people already know who you are because you positioned yourself first. - Control the way people perceive you, and you control the outcome. I got to 7 figures within 14 months of starting my business because I understood these early.

RULE 4: UNDERSTAND THAT EVERYTHING IS A GAME - If a client says $4K instead of $5K, let them have it and watch them become your best client. - Almost no fighter wins every match, so stop letting losses hurt you. - Sacrifice the pawn when you know how you're playing the game.