Sharon Toerek

7.2K posts

Sharon Toerek

Sharon Toerek

@SharonToerek

IP and marketing lawyer, focused on the U.S. ad and marketing industry. Author of the Legal+Creative Agency Protection System. Lover of movies, fashion and CLE.

Cleveland, Ohio, USA Katılım Haziran 2012
1.7K Takip Edilen1.4K Takipçiler
Sharon Toerek
Sharon Toerek@SharonToerek·
Agencies are struggling because their message isn’t clear enough to cut through the noise. Doug Zanger breaks down how indie agencies can build visibility + confidence on this episode of The Innovative Agency Podcast: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
What does it mean to be “innovative” as an agency in 2026? In this episode of The Innovative Agency Podcast, Jeff Brecker of Siberia challenges us to look past the AI hype and truly solve business problems:
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Sharon Toerek
Sharon Toerek@SharonToerek·
AI is changing agency operations but it doesn’t have to threaten your profitability. Jody Grunden shares how agency leaders can rethink pricing, forecasting, and financial strategy to turn disruption into opportunity. Listen here: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Wondering how your agency can navigate AI’s impact on video production and client expectations? Tim Bradley of Pennant Video explains how agencies can embrace AI tools without losing authenticity, creativity, or trust. Listen now: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
It’s not just about getting the download. It’s about engaging users for the long haul. Listen in as Zino Rost van Tonningen talks reward-based marketing strategies for sustainable success in mobile and gaming: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Hourly billing doesn’t just limit revenue, it can limit how clients perceive your expertise. Jonathan Stark reveals how agencies can lead business-driven pricing conversations that focus on impact, not effort. Listen here: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Ready to scale your agency’s output and maintain trust with your clients? Hear Nick Usborne of Story Aligned break down the balance between speed and quality in AI-powered storytelling in this episode of The Innovative Agency Podcast: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
The real risk of AI isn’t bad content. It's becoming indistinguishable. David Ebner of Content Workshop joins Sharon Toerek to explain why storytelling is still your agency’s greatest competitive advantage. Listen to The Innovative Agency Podcast here: ow.ly/Zb8j50YcbTj
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Sharon Toerek
Sharon Toerek@SharonToerek·
Ever wondered if agency profit problems are really about pricing, or something deeper? Marcel Petitpas of Parakeeto breaks down the real causes and solutions in this week’s episode of The Innovative Agency Podcast: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Agency succession can feel daunting, but Christy and Whit Hiler of Cornett share why it’s about vision, trust, and knowing when it’s your moment to step up. Learn more on this episode of The Innovative Agency Podcast: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
If you’re struggling to show your clients the ROI on branding, this Innovative Agency Podcast episode with Marc Rust walks through how to connect the dots between brand, culture, and cash: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Building your founder brand fuels agency success! Listen in as Carrolee Moore breaks down why investing in personal visibility accelerates referrals, authority, and new business for your agency: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Are you relying on guesswork to manage projects? Harv Nagra discusses the five stages of agency operational maturity and how to build a central handbook that sets your whole team up for success on The Innovative Agency Podcast: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
The future doesn’t belong to the biggest agencies. It belongs to the most adaptable ones. Armando Turco shares why independent agencies have an edge, if they’re willing to lead differently. Tune in: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Facing uncertainty in the agency world? Hear how Brook Shepard, CEO of Mason Interactive, turns industry challenges into new opportunities on this episode of The Innovative Agency Podcast: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Hiring strong talent in digital media isn’t getting easier. Sam Piliero joins the podcast to share how he builds, and maintains, a high-performing team that drives measurable ROI for clients across Facebook & Google. Learn more here: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
AI is speeding everything up… except trust. Ari Galper joins this episode to unpack what it really takes to win clients in today’s distrust-heavy market—and how agencies can stand out without overselling: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Thinking about expanding into small or midsize clients? Aya Kikimova of LeapEngine joined the podcast to talk profitability, innovation, and building an agency model that actually works for this sector: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Is your agency sitting on untapped IP? Founder and CEO of Wheelhouse DMG Aaron Burnett shares strategies for owning the tech you build, instead of handing it over as work-for-hire. Learn more on The Innovative Agency Podcast: bit.ly/3MQ9Zod
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Sharon Toerek
Sharon Toerek@SharonToerek·
Short-form video. Algorithm shifts. AI-generated everything. How do marketing agencies keep up and stay authentic? Find out from Emeric Ernoult of Agorapulse in this episode of The Innovative Agency Podcast: bit.ly/3MQ9Zod
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