Shawna Tregunna

.@GraemeBarlow’s Founders Dinners have just two rules: no sales, and no politics. The curated founder networking series is in Alberta this week with dinners in Edmonton and Calgary. betakit.com/a-seat-at-the-…

Officially arrived at #WebSummitLisbon! Joined by fellow Vancouverite, @GraemeBarlow! We’re hosting a Founders Dinner here on Monday night then off to meet a ton of founders and discover new startups the rest of the week! Let’s gooooo! #WebSummit

Two Questions! 1️⃣ Who is headed to Web Summit Lisbon? 2️⃣ What should I plan to eat/see/do in Porto, Sintra & Lisbon while I’m there? My personal work travel hack is always, always, ALWAYS tack on a little sightseeing and tourism to the beginning and/or end of work & conference trips! I don’t usually take time “off” but I make sure I have different views, different food, different experiences and make the most of the travel time! To my clients and team - don’t worry, I’m still available (I’ll be keeping Eastern time for “work”) - but my video call backgrounds might be a little different. ☺️ PS - I hear @GraemeBarlow has some Women in Tech tickets to give away, so if you are or you know a woman in tech and want a ticket to Web Summit in Lisbon, give him a follow! #WebSummit #WebSummitLisbon #WebSummit2025

Fun fact: if you mistype Got it! as Go tit! Spellcheck doesn't catch that.... 🫣

Acclivity (@AcclivityAgency) is growing...fast! 🚀 We just brought on new talent, and we’re not done yet! The demand for account-based marketing, PR, and social activation in technical and industrial markets is bigger than ever. If you want to be challenged, inspired, and make a huge impact with engineer-led, technical, and industrial firms that are building the future, this is your chance to join a winning team. We’re hiring across Canada (fully remote, work from anywhere): B2B Marketing Strategist → acclivity.agency/b2b_marketing_… PR & Communications Specialist → acclivity.agency/b2b_pr_communi… B2B Social Activation Specialist → acclivity.agency/b2b_social_act… This is where your skills meet a roster of clients doing incredible things...and where strategy, creativity, and execution actually move the needle. Come build with us! (Tag & share with your network!)

Fire your marketer if they’re still pushing Instagram reels and TikTok dances for your B2B manufacturing, IT, materials, niche services or technical biz… Your next customer isn’t scrolling welding hacks set to a beat. They’re on YouTube typing “how to cut CNC setup time” or “zero-trust network deployment step by step.” Here’s how to win: ▶︎ Audit your audience’s questions. Use Google search and YouTube autocomplete or AnswerThePublic to mine real search queries. ▶︎ Create deep-dive videos that solve those problems: demos, case studies, how-tos, expert interviews. Aim for longer-form, high-value content. ▶︎ Optimize for search: clear titles, keyword-rich descriptions, timestamped chapters, and a CTA to download a guide or book a demo or other value adds. ▶︎ Repurpose ruthlessly into: • 60-second LinkedIn clips with one key takeaway each • Quote graphics for Twitter and Instagram Stories • Shorts and TikTok/Reels teasers that hook and drive back to the full video or a landing page, or generate qualified engagement. (Think: Comment CHECKLIST to get the complete list... type prompts when the clip only covers the first two) ▶︎ Measure what matters: watch time, ranking in search, referral traffic, leads from video CTAs and pipeline impact. “But I don’t want to be on camera.” Use screen captures, product demos, floor walkthroughs, voiceovers, slides, customer testimonials, recorded calls you were already on camera for, or AI avatars. No need for a Hollywood setup. “This is too time-intensive.” Batch-film on one day, outsource editing or leverage AI tools. (It's only time-intensive if you choose a time-intensive production option.) A single video can feed your whole content engine. Stop chasing trends and likes… start owning search. YouTube builds trust, authority and fuels your pipeline. Use other platforms to remind your audience you offer real value - beyond a chuckle at Frank in Accounting, who is still getting the timing wrong when he tries to floss. Remain awesome. :)

— — — — — — This post has six em dashes. So, did AI write it, or did I? 😜

I shall continue to do productive, awesome stuff… right after this nap.

@WebSummit The energy is already high - so much excitement and activity around this event! Going to be spectacular for businesses that get it right!!!

Only 3 more days until the first #WebSummitVancouver 🤩 See you there!

@no_bgp I hope to catch your presentation!

#WebSummitVancouver attendees - Come say hi and learn about the future of private networking. Visit our booth (A311) on Thursday. Catch us on Stage Friday at the Startup Showcase.

@TCS_SDC So close now!! See you soon!

📍 Next stop: #WebSummitVancouver! We’re getting ready to help #CdnBiz go global with connections, opportunities, and expert support. 🌍 Ready to grow? Learn more: ow.ly/3ztC50VY1VH

@ZeroThreat_ZT W00T! See you there! It's going to be awesome!!

Just TWO days to go! 🎉 We’re almost live at #WebSummitVancouver 2025! 📍 Booth A214 – Where next-gen App & API security meets AI. Let's meet and greet if you are nearby. #ZeroThreat #WebSummit #CyberSecurity #ApplicationSecurity #AIsecurity #VancouverEvents

Let’s cut through the noise. The technical, industrial, and emerging markets are where exciting innovations are happening - and that’s where I’m focused. If you’re at @WebSummit, you’re looking to make a real impact and leave your mark. I can help. Here's the experience I bring to the table: 🔸 Case Studies that show, not just tell the impact you’ve made 🔸 White Papers that establish you as the go-to expert 🔸 Webinars that bring in the right leads, not just viewers 🔸 ABM strategies that don’t waste time or budget, and reach your targets 🔸 PR coverage that wins attention in niche markets 🔸 Executive brands that position you as an industry authority and thought leader …plus all the other digital marketing activities that support these Here’s what we’ve helped Web Summit companies do so far: 🔸 Sell out networking events (with all attendee data captured) 🔸 Book over 30 in-person meetings with ideal prospects 🔸 Overwhelm LinkedIn inboxes with connection requests and messages from the right people 🔸 Grow mailing lists exponentially …and I’m writing this the week before the conference even starts. If you’re looking for a partner who can elevate you and your business to push momentum forward, let's connect at Web Summit. No fluff, no empty promises – just real talk. Drop me a message or book in a chat if you’re around. Let’s make it happen. Booking link: calendly.com/shawnatregunna… #WebSummitVancouver #WebSummit  @AcclivityAgency

Someone named Karen just left a 5-star review on one of our client pages. I chuckled to myself, "Way to buck the stereotype, Karen!" Gotta be tough being a nice Karen these last few years!

@705nce That is actually in the plan!! I have hit up a few trails nearby but haven't made it to the island yet - soon!!

@ShawnaActually You owe yourself a hike in old growth. Hit the Island.

I do NOT recommend: – Moving cross-country (Ottawa🛫🛬 Vancouver) on short notice – Doing it without taking any time off work 💀 – Living off UberEats for a month while waiting for your furniture to arrive – Hosting 10 people for Easter - including parents staying for 2 weeks - and arriving just 10 days after your boxes do – Pausing sales and BD at Acclivity for 4 months to maintain sanity (Actually... that one might’ve been the right call) But! After a chaotic few months, I’m finally unpacked, moved in, have figured out the gas stove, and am MOSTLY adapted to Pacific Time. Still don't know where the closest gas station is and haven’t explored much yet... but that’s next. And now, we’re officially rebooting biz dev efforts next week - perfect timing with #WebSummitVancouver in town! The move to Vancouver wasn’t just for views and weather (although… hello, ocean + mountains). We’ve added a number of new, amazing team members over the last few months (so we've got new capacity), and I have bold growth goals for @AcclivityAgency for 2025. With that, I felt expanding my network, reach, and presence on the West Coast would help achieve those goals. Now here I am! Also: my sister, niece, and nephew live here. Getting to see them more? No-brainer. Thank you to everyone who helped me feel less lost in the shuffle, and everyone checking in on me in the DMs. I’ll be following up now that I’m out of survival mode and back in “let’s build” mode. 💪 Question for you: How long does it take you to recover from a big move? Did I just fail at life here? 😅 Also, any reccos, intros, or hidden gem tips for the greater Vancouver area (technically I'm in West Vancouver - yep, it’s a separate city, who knew?) are very welcome. Excited to be back online. Missed y'all! Remain awesome, Shawna

Hey folks – quick callout for anyone in #Vancouver this Monday, May 26th. I’m looking for 1–2 friendly humans to help at the door for Founders Social – a laid-back evening for founders, operators, and ecosystem folks to connect. (Conveniently timed just before #WebSummitVancouver kicks off!) 😉 The event is at Hawksworth (801 W Georgia St) from 8:00–10:00pm, and I could use a hand from 7:45pm until the rush dies down to greet guests and check people in. Super easy gig, great crowd, and a solid chance to meet some of the brightest builders in BC and beyond. (Might also slide you a few drink tickets if that's your jam.) DM me if you’re up for it – and feel free to tag or share with anyone who might be! Also: If you want to attend Founders Social, it’s free (drinks available for purchase), and you can apply here: graemebarlow.com/web-summit-van… Looking for something more intimate? We’re also hosting a Founders Dinner beforehand (5:30–8:00pm) at the same spot. You can apply to attend that here: graemebarlow.com/web-summit-van… Let’s build cool stuff together. #FoundersSocial #VancouverStartups #StartupCommunity #TechEvents #FoundersDinner

@hnshah I wouldn't suggest ignoring all advice. I suggest getting advice from 3 people who have done what you're trying to do, consider what may and may not work for you, then make something your own with all of that intel. Don't fear knowledge; collect it and bend to your will.

Startup advice is haunted. Every tactic you copy is the ghost of someone else’s context. If it worked, it’s already obsolete. If it’s written down, it’s already been twisted. Build with your hands dirty, or prepare to be misled.

I'm a big fan of yogurt... as long as I don't think about it too hard. 😄