SheaMoisture Men

.@DericAugustine is a special kind of triple threat — he’s an actor, writer, and producer. A native New Orleanian, @dericaugustine often pulls inspiration from his hometown, creating worlds filled with fantasy, magic, and beauty. #NoRoughDays.

Black men, this is for you. We partnered with men from our community and had them tell their story, in their own words, through the lens of love. Stay tapped in with us. We can't wait to build with you.

New fits ✔️new kicks ✔️new face routine ✔️. Head to Walmart to get that final piece to kick off the summer.

Sheldon and Langston have such an incredible bond. It's amazing to see how intimate their relationship is even at Langston’s young age. The transparency Sheldon shows is leading to a trust that can’t be broken. #WhyILoveMyDad #SheaMoistureMen

To all the dads out there, this Father’s Day we just want to say: we hear you, we see you, we love you. Happy Father’s Day! #WhyILoveMyDad #SheaMoistureMen

Love to those who paved the way and the trailblazers of today. Happy Juneteenth!

Dads may not wear capes, but we feel Langston on this one. They are our heroes. For Sheldon that means teaching his son the trumpet and how to dress, but also how to love and to apologize. So beautiful to see Black fatherhood evolve and grow. #WhyILoveMyDad

We love how Steven Sr. provides space for Steven Jr. to be his own man, even as he follows in his dad’s footsteps. Always there to remind his son that he’s defined by his character not his sexuality. #WhyILoveMyDad #SheaMoistureMen

Whether you’re new to having a skin care routine, or you’re a vet, our Shave line has you covered. These products are made specifically for you and will leave your skin clean but never dried out. Grab yours at Rite Aid today.

Dads can be a perfect reflection. They help us see ourselves and the world from a deeper perspective. Tell us how your Dad impacts your life using the hashtag #WhyILoveMyDad #SheaMoistureMen

When Julian came out to Roy, Roy had a choice to make. He could let other people’s opinion define how he treats his son, or he could stand on his beliefs regardless of what others think. We’re so glad to see that Roy chose love. #WhyILoveMyDad #SheaMoistureMen

Fellas, be honest: how many of us are really using that conditioner every time? Well, if you’re wondering why your hair is dry, that just might be the reason. Head to Target to stock up on our hair products today. #SheaMoistureMen

Roy is a great example of that unconditional love parents represent. No matter who we show up as in the world, they love us all the same. Tell us the stories of how Dads in your life show up using #WhyILoveMyDad & #SheaMoistureMen

Sometimes the truest love is effortless. We salute Steven for stepping up in the lives of his former students Peaches and Emari and creating a safe space for them to grow. #WhyILoveMyDad #SheaMoistureMen

We asked y’all what you wanted in a body wash and you said something that smells good and doesn’t leave your skin dry. Check and Check. Head to Target to try our body wash and tell us what you think.

When you stand on your own two, you don’t let what others think get in the way of your purpose. We celebrate Steven B. Walters for choosing fatherhood and staying committed regardless of what limitations people try to put on the idea of family. #WhyILoveMyDad #SheaMoistureMen

Shoutout to Chris for setting a new standard of love for his daughter Sophie. So much of being a #GirlDad is about expanding your comfort zone and we love to see brothers embrace that challenge. Job well done, bro! 🫡 #WhyILoveMyDad

Trust us: when your beard flourishes, all of you flourishes. We know you got a big summer planned, so hit up Amazon so our Maracuja oil-powered Beard Kit can get you right for all the day parties, cookouts, and brunches the season has for us.

You can tell by how Sophie looks at him that our boy Chris is handling his business! Her joy is radiating through these pics and his love for her is unmistakable. Salute, bro! 🫡 #WhyILoveMyDad #SheaMoistureMen

There’s a reason why Dads are our first heroes. They stand tall in the face of adversity + their love never wavers. Help us give Dad (stepdad, uncle, paw paw or whoever “Dad” is to you) his flowers this Father’s Day. Use #WhyILoveMyDad & #SheaMoistureMen to share your stories.

Your face needs love too. Our SheaMoisture Men Face Lotion helps improve the tone and texture of your skin while delivering moisture for smooth skin throughout the day.