She is Worthy Co

254 posts

She is Worthy Co

She is Worthy Co

@SheisWorthyCo

Katılım Eylül 2025
135 Takip Edilen2 Takipçiler
She is Worthy Co retweetledi
Ecomm Cowboy
Ecomm Cowboy@ecommcowboy·
“I was cutting out the soles of my dress socks and sewing in Nike insoles on work trips… It was this ‘frankenclothing’ we created.” Aman Advani, CEO @MinistrySupply, on creating Performance Workwear.
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She is Worthy Co
She is Worthy Co@SheisWorthyCo·
@MinistrySupply aman shares abt the balance between human level of customer service and still providing Ai support to adapt to the modern day shopping experience and buyer. Dives into the importance of maintaining good relationship w customers who may suggest product ideas, share when something on the site breaks. He also shares about the evolving needs of work wear pre and post pandemic. Vry interesting perspectives n experiences born from solving a work-life balance solution
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She is Worthy Co
She is Worthy Co@SheisWorthyCo·
@brett_fish Brett Fish on @ecommcowboy.vry interesting history — who needs a Data Plumber? Brett had agency for 9 years and TagHero came to be, there’s a need for these people to help u figure out a rly confusing process: 1) the Data side of things is fundamental and critical. Though maybe boring or overlooked. If u want to run ads efficiently, data is important and feeding these platforms accurately is critical. Meta has sophisticated data setup and owners may not know their meta events manager. It helps to just get familiar w it even if it’s intimidating. 2) auditing ad account is most popular service (pixel metrics; making sure emq (?) scores n metrics correct . Ex. Adding products to cart how much can they attribute the purchase back to user to seek out more buyers like that. 3) Event setup tool = silent killer, making sure those events are clean and accurate. Operators may be more focusing on the other stuff (creative etc)
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Ecomm Cowboy
Ecomm Cowboy@ecommcowboy·
Retention isn’t a flow. It’s a relationship. “Think about this as a date, do you expect to get married with me?” Stop hiding and hoping for accidental renewals. Thomas Lalas @lalasretention , Author of Retention Economics
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She is Worthy Co
She is Worthy Co@SheisWorthyCo·
I keep waiting for ppl to make healthy granola bars and lunchbox food too, this is all in that vein of wanting more healthy options that are appealing ñ family friendly. I’ve gotten Kind and Clif Jr brand, which were not bad, but I’ve def had to hunt around. And I always notice what the kids bring home after school if they get tired of eating it (goldfish crackers, pretzels, etc.. the usual gets repetitive). Love to hear others takes on the topic
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Ecomm Cowboy
Ecomm Cowboy@ecommcowboy·
Most founders chase trends… the best ones spot contradictions. “Dairy is a great source of protein… so how is there no protein in ice cream? That’s when it clicked — nobody’s making high-protein ice cream the right way.” Joe Rotondo (@josephrrotondo), Founder of Smearcase (@eatsmearcase)
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She is Worthy Co
She is Worthy Co@SheisWorthyCo·
I’m really moved by this summary. Key insights: 1) Overarching Business fundamentals are still human-led and key to running a business. 2) speed of execution may be intensified w the right Ai tools. This can change workflow/processes/people. Adapting to change = more important now than ever
Cody Wittick@Cody_Wittick

The marketers who will thrive in the next 5 years won't be specialists. I know that's not what most people want to hear. We've spent years being told to niche down, go deep, become the best at one thing. And that advice made sense… until it didn’t. AI has bottomed out the cost of producing “good enough” marketing assets and executing SoP-level marketing tasks. Companies no longer need to pay thousands for someone to create a single marketing asset, or even run a single marketing channel. Instead, they need someone who can: - Read a P&L and understand what the business actually needs - Manage budgets across channels without losing sight of contribution margin - Inform creative strategy and take ownership of results - Build and manage AI workflows and agents And we’re not talking about a 10-year transition. This is happening now. The brands and agencies pulling ahead are already running leaner teams where one strong generalist, armed with the right AI tools, is outperforming entire departments. Specialists aren't completely dead. If you're truly elite at what you do, there's still a seat at the table. But the projects and pay between entry level and elite shrink every year and will likely never be replaced. I sat down with Chris Hall of @ecommcowboy on the latest episode of The Bottom Line to dig into exactly this. Chris built one of the fastest growing stores in the Shopify ecosystem at Bruce Bolt, has worked inside agencies, and is now building one of the most interesting daily shows in the DTC space. He's lived every side of this industry, and his perspective on where it's all heading is one of the most honest conversations I've had about it. We also got into the 3 things every DTC brand needs to be doing right now to survive rising ad costs, why LTV is really a product problem disguised as a marketing problem, and why clarity in your messaging will always beat clever. If you're building or marketing in this space, it's worth your time. [Link in comments] The move is simple, even if it isn't easy: get AI-fluent, get uncomfortable, and start learning the parts of the business you've been ignoring. Your future self will thank you.

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She is Worthy Co
She is Worthy Co@SheisWorthyCo·
Noteworthy point about the power of the story behind the brand
Mubbu@wizofecom

Personal branding is one of the most misunderstood games in business. Most people are trying to become famous. When the real goal is becoming the person people tag when someone asks who to listen to. Founders start personal brands with all this experience and think “oh, people should listen to me.” But for the average scroller, it reads like unsolicited advice. → You share no credentials → Give no reason for someone to listen to you → And get ignored. You forget to give any context. Before anyone will listen to any post that’s a part of your strategy, you need to share a reason through your story • Who you are • What you've built • What you've suffered for The reputable content has to come first. Then the technical advice earns its audience after. It’s a compounding game, and it's slower than most people want it to be. But when you get there and you will if you stay consistent, then the right people start coming to you. Build the story first. The authority follows.

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Antonio Romero
Antonio Romero@ant0ni0_r0mer0·
I handpicked 1,000+ winning static ads from the fastest-growing DTC brands📈 How do I know they’re top-performing? Every ad in this swipe file has been live & scaling for 6+ months. And no brand keeps spending on creative that isn’t profitably bringing in customers. I've collected ads from these niches: 💅 Health, beauty, & skincare 👕 Fashion and apparel ⚡ Tech and gadgets 💊 Supplements 🏋️ Fitness 🐶 Pets & Many More! This will help you: ✅ Get new ideas for your ads ✅ Check psychological triggers ✅ Understand ad structure Like + Comment "ADS" below & I'll send it over!
Antonio Romero tweet media
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She is Worthy Co retweetledi
Sovey
Sovey@SoveyX·
Did you Japanese elementary schools have no janitors? The students clean the classrooms, hallways, and even the bathrooms themselves. In Japanese elementary schools, the early years focus as much on character and social responsibility as academics. Students absolutely learn math, reading, and science. They also take quizzes and small tests (this part of the video is only directionally accurate). But in the first couple grades, schools put a big emphasis on things like respect, cooperation, and self-discipline. For example: • Students clean their own classrooms, hallways, and bathrooms every day. The idea is that if children care for the space themselves, they learn responsibility and respect for shared environments. (They have janitors for maintenance and for deep cleaning, but not day to day). • Lunch is served by the students. Kids rotate jobs delivering food carts, serving meals to classmates, and cleaning up afterward. • Teachers spend a lot of time reinforcing group harmony and good behavior, which are considered foundational before academic pressure ramps up. The academic pressure definitely comes later. By middle school and high school, Japan has very competitive entrance exams that determine which schools students can attend, and many students attend after-school cram schools called juku to prepare. But in the early years, the philosophy is that a well-functioning community matters just as much as test scores. It’s a cultural difference that a lot of visitors notice right away, because the classroom is treated less like a place kids simply pass through, and more like a shared environment they are responsible for.
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She is Worthy Co
She is Worthy Co@SheisWorthyCo·
This. <3
The Husky@Mr_Husky1

My wife send little love notes in our 6 year olds lunchbox everyday. Yesterday she said “mommy can you please stop sending me notes to school?!” My wife immediately asked “why?”. Her response, “it makes the other kids sad that they don’t get nice notes from their moms” so today we sent 10 notes to school in her lunch box for all the kids who were sad. She added handmade bracelets. Please clap for my sweet girl for being so considerate.

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She is Worthy Co
She is Worthy Co@SheisWorthyCo·
I sort of feel like one of the hangups w performance food is u kind of accept it may just not taste good or gritty but ppl (sometimes very dedicated athletes) take it for the protein, like clif bars. Thats a common thing I see when shopping in the grocery store. Plenty of protein bars or “donut” flavor performance food like this that sound good on packaging but taste bad. If you can lead with taste and validate against people w positive results in taste tests, and still capture the nutritional benefit of wholesome ingredients like u mentioned,… I could see that being rly strong brand story and standing out.@josephrrotondo
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She is Worthy Co
She is Worthy Co@SheisWorthyCo·
@josephrrotondo was thinking abt this tonight while prepping dinner for my littles. you mentioned broadening from just runners/athletes niche food into broader categories, like expanding (perhaps) into being a family-friendly choice in the grocery store, sprouts, Whole Foods, etc... Trader Joe’s is another one I thought of when u were talking . what about kids as ur food critics? This could be shown either UGC clip or live demo. Or both .. Testing on friends kids first in a small intimate group and maybe comparing between the Froco and diff brand in blind test. If kids like froco next to frozen yogurt or regular ice cream Thats a good indication. They’ve got high critic taste buds . We just fell for Costcos demo/sample of teo’s gelato last week. They got us ;) moms shop for their kids a lot. We want them to be healthy. I started freezing a pint of regular yogurt n running thru the ninja Creami after dinner to give the kids “illusion” of dessert on weekdays. Or froyo for breakfast! lol that got the 4yo. Anyways, made me think of you.
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Keşfet

@Google @MinistrySupply @brett_fish @ecommcowboy @lalasretention @josephrrotondo @eatsmearcase @ant0ni0_r0mer0