Sherpa

The 2025 Benchmark Report has arrived—are your partners prepared to amplify your brand? Get your copy here: hubs.la/Q0367-Gc0 #PartnerMarketing #EdisonAI

Partner marketing is changing fast. AI, co-sell, marketplaces, and ecosystem complexity are reshaping growth strategies. Our 2026 Blueprint combines expert insight + analysis from 18,000+ partners to help ecosystem leaders plan for what’s next. 👉 hubs.la/Q04gyVmX0

ABM works brilliantly in theory. In partner ecosystems, it’s harder to execute. Hear Intel & Canonical share practical lessons on making ABM work. 📅 21 May | 16:00 BST Reserve your spot: hubs.la/Q04gfpCB0 #ABM #PartnerMarketing

Partner Marketing Leaders Community Update April hubs.la/Q04f1y2h0

75% of partners aren’t marketing ready. Most campaigns waste budget on the wrong partners. Our $25K Pilot uses EdisonAI to find the right ones and run the campaign for you. Not a workshop. A working campaign. 👉 hubs.la/Q04d-KMW0 #PartnerMarketing #B2B

Why People Matter: Supporting Mind and Mental Health in our Industry hubs.la/Q04dShpt0

61% of marketers say lead quality is their top challenge. The issue isn’t budget. It’s a lack of data. Our report shows how to prioritise better, run smarter campaigns, and improve ROI. 👉 hubs.la/Q04dJpcv0 #PartnerMarketing #B2B

On-demand webinar: MDF Unlocked with PML Ambassadors hubs.la/Q04dlByf0

Partner marketing problems rarely come alone: Too many partners Too many campaigns Not enough ROI The issue is structure. Sherpa Momentum connects insight, activation, and delivery to drive real performance. 👉 hubs.la/Q04d9QkS0 #PartnerMarketing #B2B

⏳ 24 hours to go MDF is still misunderstood. Join 3 partner marketing leaders to talk about what is broken and what is working. 📅 April 23 🕐 8 AM PT | 11 AM ET | 4 PM BST Save your spot 👇 hubs.la/Q04d1Jxp0

ABM in partner marketing isn’t straightforward. Hear from Intel & Canonical on what’s worked and what hasn’t when running ABM with partners. 📅 21 May ⏰ 16:00 BST / 11:00 ET / 8:00 PT Save your spot: hubs.la/Q04d1lrT0

Partner marketing is at an inflection point. Buyer behavior is shifting. Ecosystems are getting more complex. New models are changing how growth happens. We broke it all down in the 2026 Blueprint ↓ hubs.la/Q04cTmvL0

97% prioritise partner-led pipeline. 67% say partners can’t deliver it. The problem isn’t lead gen. It’s what happens after. Most partners aren’t set up to convert. That’s where concierge makes the difference. 👉 hubs.la/Q04clDP10

Is your MDF actually driving pipeline? Join our Ambassador Panel on April 23 for a real conversation on what's broken with MDF and what's working. 📅 Apr 23 | 8AM PT / 11AM ET / 4PM BST 👉 hubs.la/Q04bXFyH0

Most partner programmes are busy. Few are structured. We built the Partner Marketing Funnel to fix that. A complete guide and six mini-guides, free to download. 👉 hubs.la/Q04b9fzb0 #PartnerMarketing #ChannelMarketing #B2BMarketing

Partner marketing has changed. Mass campaigns don't cut through anymore. 14 tactics built for the AI era, backed by data from 18,000+ partners. hubs.la/Q049RTLq0 #PartnerMarketing #ChannelMarketing

Summit Brief — April Newsletter hubs.la/Q049qf_R0

73% of partners aren’t marketing ready. That’s where partner marketing budget gets wasted. Our Benchmark (18,000+ partners) shows how to prioritise better and improve ROI. 👉 hubs.la/Q0492jLM0 #PartnerMarketing #ChannelMarketing

Most partner marketing teams know what they need to do. The hard part is knowing what to run and how to deploy it. 14 tactics built for 2026 👉 hubs.la/Q048sDN30 #PartnerMarketing #ChannelMarketing #B2BMarketing

Partner Marketing Leaders — March Newsletter hubs.la/Q048jklC0

Partner marketing without data is just organised guessing. Our new report shows how high-performing teams use data to prioritise partners, run better campaigns, and finally prove ROI. Download the Report → hubs.la/Q04847qY0