Sherrell T. Martin

ALERT!! NEW MERCH! After a couple of convos with one of my #bizbffs and a fellow #rockstarbookkeeper who kept trying to buy my shirt off my back 🤣 we have merch! Grab your graphic tee today! Use code ROCKSTAR to save 15%! bit.ly/NFSMerch

@goodyear Your website says you are open today for post purchase sales, however when I call or try to chat it says you are closed. I need to speak to someone about an order. Can you point me to the correct number to call.

“Your capacity to say ‘No’ determines your capacity to say ‘Yes’ to greater things.” – E. Stanley Jones

@LoZabransky 😂

When you don't have to create a new to-do list because you accomplished nothing on yesterday's 🥰 #taxtwitter

“Your life is designed to get the results you are getting right now. Whether you realize it or not, you are the architect.” – Shane Parrish

@J_Stephens_CPA awww ❤️❤️❤️❤️❤️ Thank you so much @J_Stephens_CPA That means the world to me.

@SherrellTMartin I am blessed to know you & pray others may have that joy in the year ahead Happy Birthday

@tryjasononline Yeah this is one area where it sucks to be a small firm.

Software co's serving accounting firms are increasingly requiring a minimum $ commitment.. or moving to annual pricing for firms under a certain headcount It sucks for small firms, since that's a big cash outlay The unfortunate reality for the software co's is without some protections they spend a massive amount of support time helping micro firms who may bounce next month When an app's only $20-40/user/mo, or even still on a free trial it doesn't leave much $ for an on-shore support person to help a firm learn the product Some brands like Keeper can get away with this (still only $8/client/mo) because new users convert at a crazy high rate, and they don't have much competition But this isn't the case for most brands, and more competitive categories like practice management The worst version of this is when the platform won't even let you test the product without a $ or number of clients commitment That's going to lose you a ton of potential customers and create some negative sentiment Other platforms have intentionally moved more mid-market, spurning firms under X clients or staff for bigger firms more open to commit to a contract I can see both sides, but don't like the impact it ultimately has on tech options for small firms

“We won't be distracted by comparison if we are captivated with purpose.” – @bobgoff

“So many of our dreams at first seem impossible. Then they seem improbable. And then, when we summon the will, they soon become inevitable.” – Christopher Reeve

@AccountingAsArt Peanut m&ms are the best.

It’s time!! #FridayWins!!! NO WIN TOO SMALL!! - I am relaxed and happy - heading home today - I have peanut M&Ms for the flight

Want to have a say in what a community focused on neurodivergent accountants could look like? Join @IraGilligan and me on May 28 at noon. eventbrite.com/e/neurodiverge… #ADHD #accountingCommunity #DEI #TaxTwitter

Who's building cross-departmental, enterprise AI automation solutions? I'm not looking for siloed apps or agents. My ideal solution is built on the Google suite, but I'm open to other solutions. Full RFP ⏬️ Overview: We are a specialized CPA firm with a 25-person team spanning advisory, accounting, tax, and operations. We're seeking a Google Cloud partner to help us consolidate systems, reduce manual workflows, and implement intelligent automation across departments. Our goal is to simplify our tech stack, improve internal visibility, and empower our team with real-time insights without building out a large IT department. Objectives: - Design and implement a lean, scalable iPaaS architecture on Google Cloud to replace manual data sharing and siloed systems. - Leverage Vertex AI or Gemini to automatically extract insights from Zoom or meeting transcripts, client communications, and financial data. - Provide a natural language interface (chatbot, AppSheet app, or simple portal) that leadership can use to query insights and take action. - Evaluate and reduce our current third-party tools (currently using Zoom, Monday, Karbon, QuickBooks, etc), consolidating where possible. - Deliver something practical and valuable in Phase 1, with an eye toward gradual automation across our client lifecycle. Desired Deliverables (Pilot Scope): - Discovery and recommendations for platform consolidation Integration of at least two workflows (e.g., meeting → task generation, or CRM → invoicing) - AI-powered summary and insight engine using real data (transcripts, reports, etc.) - AppSheet prototype or similar interface for internal use - Basic governance and data flow documentation - Clear estimates for pilot and optional next phases Ideal Partner Profile: - Deep knowledge of Google Cloud and Workspace - Strong background in AI/ML for business use cases (bonus: experience with professional services firms) - Comfortable working with lean firms without internal engineering teams - Able to deliver a high-leverage solution that improves team efficiency, not just replaces tools RFP Timeline: Proposal Deadline: 6/2/2025 Vendor Demos: 5/19 – 5/30 Decision by: 6/16/2025 Pilot Target Launch: 7/1/2025

@JLWCPA2 So sorry to hear. Deepest condolences.

This moment of zen is in honor of my beautiful mom who passed away this morning. Like she always said, "There's no such thing as too many sunset pictures." 🧡

@LoganGrafTax Those cheeeekkkkssss!!!! 😍😍😍😍😍 Congrats!!!! Happy Birth Day Hannah! And good job momma - 10lbs!

Hannah joined us on 5/19! This was our first home birth. It was a really cool experience compared to a hospital birth. We ended up taking Hannah to the NICU because the midwife wasn't satisfied with her oxygen levels and breathing. There's some fluid in her lungs that she needs to clear out before we can take her home, but she is safe and is going to be ok! Momma is doing well. I'm so proud of her. Hannah is a 10 pound newborn! Please pray that we can take her home after her antibiotics course.

“Don't just wait for inspiration. Become it.” – Unknown

@tryjasononline Same. And you can’t hold it against them if they don’t understand. They aren’t meant to

I'm the only entrepreneur in my family I grew up in a state town. 80% of my relatives worked a state job, they'd target a promotion every 5 years and if all went to plan a nice retirement at 62 I'm difficult for them to understand. Maybe you can relate Those people hold a certain power over us. The folks you grew up with, family or otherwise. They're the only ones who can wield the burn of burns: You've changed. !!! No I haven't (you have) They didn't. You can still love them for it. Just know they aren't on the same journey you are (and they don't need to be)

The babies going to prom are not babies any more 🥹

I love @Camtasia That’s it. That’s the post.

#castwitter if you don’t provide budget or cash flow services, why not? #research

@AccountingAsArt Me too. I might be borderline stalking the social posts. I never get tired of watching her dance. Except on those sexy numbers. I don’t wanna see that 😂

PEOPLE!! It's time!!! #FridayWins!! NO WIN TOO SMALL!! - New nail color today! - Our goddaughter is coming up to spend the weekend with us! - My squill came up!!

@AccountingAsArt I knooowwww!!! So exciting!

@SherrellTMartin WHAT?!?