Shinola

The Runwell has always been built for people who move at their own pace. This is the next chapter.

 Set The Pace. Directed by Nicholas Braun Creative Partner GentleForces Produced by ProdCo #Shinola #Runwell #SetThePace #NicholasBraun #watchbrand

Set the Pace. A film by Nicholas Braun Featuring the Runwell collection from Shinola. Watch the full video: youtu.be/C_qpqArA2ZE?si… #Shinola #SetThePace #Runwell #NewChapter #watchbrand

For decades, Eastern Time has been associated with New York. Not a bad reference. Just not the only one. Time is being built in Detroit. We think it's time for an update. Sign the petition to make Detroit the EST standard: brnw.ch/21x1eFA

A century, marked in time. The Shinola x Detroit Red Wings Centennial watch is now open for public pre-sale: brnw.ch/21wZxZJ Please allow up to four weeks for delivery.

What if the next great chapter of watchmaking was written in Detroit? Last month, we placed a full-page ad in @nytimes inviting Swiss watchmakers to partner with us - not as a transplant, but as collaborators redefining where and how the world’s finest watches are made. Watch the interview: shorturl.at/F7kUB

Read the full interview here: fakeshoredrive.com/2025/05/shinol…

I sat down with @Shinola to discuss their new collection with J Dilla - Dilla's estate/daughters were fully involved - Watches are based on graphics from old beat tapes & "Lightworks" video - DJ bag includes special release of Jay Loves Japan - Only 650 total watches available

The influential beatmaker from Detroit is honored with limited-edition watches and a leather record bag. metrotimes.com/music/shinola-…

J Dilla Honored With Watch That Tracks Both Regular and Dilla Time Full details here: complex.com/style/a/cmplxt…

Detroit based company Shinola crafts two timepieces in honor of producer and rapper, J Dilla. As part of their Great American series, the release, which drops tomorrow May 15, celebrates the east side native’s profound influence in hip-hop.

J Dilla got his very own watch with Detroit company @Shinola as part of their Great American series. It tells regular time — and Dilla Time. So many Easter eggs in this timepiece. Available May 15th

This Thursday, May 15, we honor the legendary J Dilla - producer, rapper, and Detroit icon - with two timepieces unlike any other. A Runwell Automatic and Runwell 2 Eye Chronograph inspired by the works of our next Great American.

Playoff ready. Congratulations to our friend, and Detroit Pistons shooting guard Malik Beasley (@mbeasy5), on a historic NBA season. “Best watch in the game”—but don’t take our word for it.

The Duck, redesigned. We’ve reimagined our adventure-proof, water-resistant sport watch. Inspired by skin-diving gear—and of course, the feathered fowl who do it best. Available now in three different color ways.

@philpirkovic ⚡️⚡️⚡️

Two plus years in the making. I'm excited to announce J Dilla as Shinola's 2025 Great American. James Dewitt Yancey was a true original, he shaped the sound of a generation. A genius of rhythm. Narrated by fellow Detroiter Big Sean, this tribute film is just the beginning.

One of the greatest of all time—not just in Detroit, but in the world.  His ear, his soul, his timing… all one of one. Honored to narrate this tribute to a true genius and one of our city’s greatest. Shoutout to @shinola for celebrating his legacy with this year’s Great American watch. Be the first to hear about it at shinola.com/jdilla Rest in power, Dilla. We feel you in every beat. 🕊🎶

Sign up at shinola.com/jdilla to be the first to hear.

Our next Great American is almost here. This spring, we honor a visionary who changed music forever. J Dilla, was a true original. A genius of rhythm. A son of Detroit. Narrated by fellow Detroiter @bigsean, this tribute film is just the beginning.

313 day @Shinola

Biggest thank you ever to @sohohouse and @Shinola for honoring me at their Celebration of Women on 313 day! I love the city of Detroit with all of my heart and I’m so proud to be representing it every day!🤍 Can’t wait to rock my Shinola Detroit D necklace all of Tiger’s season!!