For me, 2025 will be a year of shipping new things. There’s lots in the hopper.
Today, I’m pleased to announce my first book in more than seven years.
It’s been in the works for a long time and is currently 500+ pages. This time around, I’ll be doing things very differently.
The book, tentatively titled THE NO BOOK, is a blueprint for how to get everything you want by saying no to everything you don’t. Don’t let the title mislead you; it’s probably the most life-affirming book I’ve ever written.
It details the exact strategies, philosophies, word-for-word scripts, tech, and more that I and others use to create focus, calm, and meaning in a world of overwhelming noise.
THE NO BOOK contains all of the best tricks and tools that I’ve collected over the last 15 years, in addition to those of world-class performers. Lots of my friends make cameos, and I’m sharing details that I’ve kept closely-guarded until now. If you’ve wanted to know how my life and business work with only three full-time employees, this will show you.
What else is different about this book?
– Though I drafted the bones years ago, I brought in a close friend as a co-writer and co-experimenter. This is my first time ever collaborating on a book, and it’s been an amazing and hilarious adventure. I’m thrilled with the results, and I’ve never seen anything quite like it.
– Unlike my last five books, we’re going to first release this one serially, one chapter or a handful of chapters at a time.
– We will also create a community for early readers, who will be able to read and experiment together, support one another, and provide us with feedback on the book. We want people to change their lives with this book, and for that, reading isn’t enough. It must be applied, and we feel that the community, combined with serial release, will help produce real action with real results.
– The plan may change. In keeping with the theme of the book, if the community or serial release turn into more headache than fun, or more emergency brake than accelerator, we’ll renegotiate and try something else.
– To read THE NO BOOK first and get other exclusives, you just need to subscribe to my free 5-Bullet Friday newsletter. That’s where the magic will happen. It’s easy to unsubscribe anytime.
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Now, I don’t want to give too many spoilers, and the exact timeline will be announced soon, but I won’t leave you without a sample.
Two chapters are coming up tout de suite.
But first, what of that collaborator?
Well, he made an appearance in The 4-Hour Body when I force-fed him into gaining muscle, but he’s better known as the ten-time New York Times best-selling author of The Game, The Dirt, Emergency, and others. He’s written liner notes for Nirvana and received hate mail from Phil Collins. He did a decade-long tour of duty at The New York Times, wrote cover stories for Rolling Stone, and almost got killed by an ax-wielding polyamorous lunatic in The Truth. He and I even have the same haircut.
Most relevant here, he busted my balls for not finishing this book sooner, and that’s how we ended up here.
So why don’t I let him tell the story in his words?
CONTINUE READING 👇
You are the author of your own life, and it’s never too late to replace the stories you tell yourself and the world. It’s never too late to begin a new chapter, add a surprise twist, or change genres entirely.