Olga Yurovski 🇺🇦

If you could distill and bottle up all the #ShopperMarketing wisdom, what would it look like? We actually did it in our new eBook: How To Build Modern Shopper Marketing Capability. Download your FREE copy here: bit.ly/2KHaNuP

Still phasing marketing spend in Excel? Finance hates it. Marketers fake it. There’s a better way. 🔍 The Hidden Flaws in CPG Marketing Finance Reporting 🧠 Featuring insights from Heidi Nagle 👉bit.ly/4p3jBix #ShopperMarketing #CPGMarketing, #MarketingFinance

“We think it was about $500K...” That was Tropicana’s best estimate before they ditched Excel and 1500-email chaos. Their fix? @Shopperations. Their results? Instant answers, clean budgets, no drama. Read the full story: bit.ly/43z99Fq #Shopperations #CPG

Headed to Chicago for the Shopper Marketing & Digital Grocery Summit? ✅ Stop by the Shopperations booth! 🎟️ Still deciding? Use code SHOPPERATIONS for 10% off tickets. See you there! #ShopperMarketing bit.ly/4db5zWt bit.ly/3ZcvZ4k

@america Non-citizens get social security numbers, according to law. How else, do you think they pay taxes?

Social Security Numbers issued to Non-Citizens over the past four years: 2021 — 270,425 2022 — 590,193 2023 — 964,163 2024 — 2,095,247

🦄 Is Integrated Omnichannel Marketing a myth? More meetings, less alignment? You’re not alone. At OmniCommicon, we unpacked how to fix the chaos: ✅ Clear ownership ✅ Unified budgets ✅ Systems that actually work 📽 Watch the recap → bit.ly/4250yLr

Want to master #ShopperMarketing or explain it better? 🤓 Our infographic breaks down a typical day, key skills, and industry insights. Essential reading for marketers and curious minds alike. 👉 Click to explore: bit.ly/43OlXK9

Check out my latest article: A Day In A Life of A Shopper Marketer - INFOGRAPHIC linkedin.com/pulse/day-life… via @LinkedIn

Explaining your job to family at holidays: ‘I’m a shopper marketer.’ Cue blank stares. 😅 Let’s demystify it! Discover what a day in their life REALLY looks like — and how they create impactful marketing magic. 🎯 Check it out: bit.ly/41w0Vi5 #ShopperMarketing

Is Integrated #OmnichannelMarketing a myth? There is so much pain around it in #CPG that it inspired our "venting session" presentation at this week's virtual conference #OmniCommicon2024. Organized by @ConvosOnRetail and is completely FREE! Join us here: bit.ly/3xlWZDP

Shopperations Haiku that summarizes the essence of #DigitalGrocerySummit Thank you to #KrazyCouponLady for bringing amazing Typewritualist to the show! #UnblurTheBudget!

@EdKrassen I have the same reaction when I see foreigners speak perfect Ukrainian. Not an easy language, so they deserved all the respect and admiration. Not everyone will be able to get to this proficiency level, but trying is what counts.

I have no idea where this video is from. I found it on Reddit, but this explains humanity so well. This man walks into a Chinese Restaurant for takeout. He immediately begins speaking perfect Chinese, with a perfect accent. He has a conversation with the staff, who calls him "one of us," and then they proceed to give him his food for free. This is humanity. Everyone should take a chance to learn about others, identify with others, and empathize with others. We often see more racist people in small towns rather than in large cities. This isn't necessarily their faults. This is because racism is mostly built on "the unknown" and people tend to fear the unknown. Once you get to know people and befriend people from other races, religions, sexual orientations, gender ideologies, and ethnicities, you have a tendency to better understand where they come from. This is why learning about other cultures, religions, and even languages is so important. It's why studying history, and sociology are important. Reach out to someone you don't identify well with and try to learn about them today. It will help humanity tomorrow.

How can #CPG #ShopperMarketing teams strategically leverage #RMN investments? Industry best practices bit.ly/49mjlCm

#CPG #ShopperMarketing folks - please help us get quick benchmarking data by voting in this LinkedIn Poll: How much do you leverage #RetailMedia in your customer JBP process? VOTE HERE-->>> linkedin.com/feed/update/ur…

Here are 7 #ShopperMarketing Thought Leaders you should follow. They consistently publish great analytical and educational content. Have we forgotten anyone? If so, please tag them here: bit.ly/3VdyFxG

The mission of a #ShopperMarketing Operations Manager is to create an environment where shopper marketing activities can happen efficiently, in an agile way, and with minimum friction. Here is a very detaied job description and key skills for success: bit.ly/48mhk8L

Silly question: what is a #ShopperMarketing event? Tbh, it's not that silly. We see a huge variety in how shopper marketers define their events. Whether and how you do it can make or break your process. This deserves a deeper dive: bit.ly/3wb5JMd

Do you struggle to actualize your #ShopperMarketing events? Most CPG clients do. Today we explore why actualization is so hard and what can be done about it. bit.ly/3UxybSs

#ShopperMarketing incentives (such as coupons and rebates) management is a strategic capability, and you are likely not paying enough attention to it. Here is why... Check out my recent blog post: bit.ly/3tNWvET

A #CPG omnichannel #ShopperMarketing job is vast, complex, dynamic and increasingly more technical, isn't it? I am here to shine the light on how much shopper marketers do and how valuable they are for any ortanization. Check out my recent blog post: bit.ly/3tJss16

Are you new to CPG and/or Shopper Marketing? Are you wondering what Shopper Insights colleagues do all day? This post is for you! Shopper Insights 101 - what they are and why they matter bit.ly/46jFIHU📢#ShopperInsights #MarketingStrategies #CPGindustry #ShopperMarketing