Shuga Global

This #WomensHistoryMonth, we’re re-spotlighting 'In Bloom,' winner of Branded Series at the 9th Annual Shorty Impact Awards. Produced by The MTV Staying Alive Foundation, this anthology series featured five female filmmakers - @nicoleteeny (USA), @Lowladee (Nigeria), @Volineogutu (Kenya), Giuliana Monteiro (Brazil), and Priyanka Banerjee (India) - telling powerful stories about gender inequality, empowerment, and resilience. Through In Bloom, their voices and the stories of countless women were amplified on a global stage. Ready for your work to be recognized? Entries for the 10th Shorty Impact Awards open on May 13—mark your calendar! #ShortyImpact #ShortyAwards

Meet the #TAP2025 Cohort! ✨ Excited to welcome these change makers to the TAP Programme as they embark on a journey of growth, impact, and transformation. Stay tuned! #MTVShuga #MTVShugaMashariki

As we reflect on a remarkable 2024, we are delighted to share our significant milestones & achievements this year.   On behalf of the MTV Staying Alive Foundation team, we're sending warmest wishes for a joyful holiday season & new year! #MTVStayingAlive #MTVSAF #NewYear

#16DaysofActivism spotlight: #GBV at home. According to a UN Women recent report, around 51,000 women & girls were killed by their intimate partner in 2023 alone. Kids who grow in such families also tend to suffer behavioral & emotional disturbances.

#16DaysOfActivism Day 13 spotlight: Name and shame! 🗣️ We need to do more to protect girls and women from all forms of abuse, and put better checks and balances in place to correct media narratives and ensure perpetrators get punished! 💯 #16DaysOfActivism2024 #WeekendVibes

#16DaysOfActivism spotlight: #GBV at home

According to UN Women, 81,000 women & girls were killed globally in 2020, with 58% of that number dying at the hands of an intimate partner or family member. Educate. Report. Do more for the fight against GBV. 💯

#16DaysOfActivism Day 9 spotlight: Be inspired to combat the ‘bro’ culture that protects perpetrators and encourages #GBV. 💯 Raise awareness, mobilize advocacy and take action against all forms of violence against girls and women. 👸🏾 #16DaysOfActivism2024 #WednesdayWisdom

#16DaysOfActivism Day 8: It’s time to break the silence around body image, sexuality, and gender identity Through open conversations and fearless self-expression, we can challenge outdated norms and build a more inclusive society. #MTVNishedh #KhulKeBol #16DaysOfActivism2024

#16DaysOfActivism Day 6 spotlight: When men stand alongside women, supporting their rights and challenging harmful norms, they help build a safer, more equal world for everyone. How can we inspire more men to take a stand as allies? #MTVNishedh #KhulKeBol #16DaysOfActivism2024

#16DaysOfActivism Day 5 spotlight: Be motivated and inspired to be an ally and advocate against #GBV

Recognize the signs and be outspoken in your support for the girls and women in our families and society against GBV perpetrators. 🗣️👸🏾 #16DaysOfActivism2024 #MTVShuga

#16DaysOfActivism Day 4 spotlight: #GBV exposure & vulnerability. An estimated 736 million women— 1 in 3 —have been subjected to physical or sexual intimate partner violence, non-partner sexual violence, or both at least once in their life. #16DaysOfActivism2024 #MTVShuga

#16DaysOfActivism Day 3 spotlight: #Respect girls & women without conditions or expectations. 💯 
A history of intimacy does not equate to ownership, and all girls and women should live freely and not be treated like property. 👸🏾 #16Days #16DaysOfActivism2024 #WednesdayWisdom

#16DaysOfActivism Day 2 spotlight - Support survivors with the truth. 💯 A culture of misogyny, false narratives, denial & hypocrisy only aids #GBV perpetrators & enablers. Stand up. Speak up. Fight for a better world for girls and women. 🗣️👸🏾 #16DaysOfActivism2024 #MTVShuga

As we mark #16daysofactivism let’s stand together to break this cycle of pain. Speak out, support survivors, and demand action to protect women’s rights and dignity. #endgbv  #endvaw

Every 2nd day in Kenya, a woman loses her life to #femicide, a grim reminder of the devastating impact of violence against women. Beyond physical harm, survivors endure shattered mental health, economic hardship, and social stigma. #16DaysOfActivism2024 #EndGBV #EndVAW

(4/4) The Fairy PrEP Mother PSA also got the nod as a #ShortyAwards finalist! The campaign was created in response to the high rates of HIV in South Africa & to generate awareness of Pre-exposure prophylaxis (PrEP). Vote for Fairy Prep Mother here 👉🏽: bit.ly/3YvMZTt

(3/4) In Bloom was also shortlisted as a finalist at the #ShortyAwards! This is an anthology series of 5 multi-genre short films by 5 female filmmakers, to raise awareness and spark new perspectives on gender inequality.  Vote for In Bloom here 👉🏽: bit.ly/4ha3tb3

We’re super excited to share that three of our campaigns have been shortlisted as finalists at the 9th Annual #ShortyAwards for Impact! 🎉👏🏿 #shortyimpact #impactawardsfinalist #positiveimpact #mtvstayinalive (1/4)

We’re super excited to announce our new youth-led mass media programme, in partnership with @ShujaazInc, through engagement with young people in Kenya to tackle restrictive gender norms. 🎉 Read more about our partnership to leverage the brands here: bit.ly/3NbDUbL