Silver Marketing Association

The Silver Marketing Association is delighted to be a media partner with SilverEco.org, host of the SilverEco & Ageing Well International Festival to be held in September at the Palais des Festivals in Cannes. Register here: silvereco.org/festival/en/co…

Free exhibition: Challenging Agesim. Age Without Limits is launching an exhibition of age-positive photography to challenge people’s perceptions of what ageing looks like. Free to attend: 20-23 March 2024, 11:00 - 20:00, Pop 1, The Now Building, WC2H 8LH. ageing-better.org.uk/events/exhibit…

Great to see @Ageing_Better's campaign "Age Without Limits" using #OOH. This billboard at Vauxhall station is part of their integrated campaign in partnership with @fouragencyhq and @TalonOOH to confront, educate and ultimately change views around the subject of ageism.

We are proud to support the new campaign from our member @Ageing_Better . 'Age Without Limits' aims to change the way we all think about ageing and to tackle ageism in all its forms. Ageism is the most widespread form of discrimination in the UK. agewithoutlimits.org

We've launched our brand new campaign, @AgeWithoutLimit! Through this movement, we will aim to change the way we all think about ageing and support a growing movement of people and organisations working to make society more age-inclusive. Join us today: AgeWithoutLimits.org

Once again, @SagaUK Magazine serves up an age-positive edition celebrating the achievements of older people. Congratulations @LouiseRobinsonS and team on a great start to 2024. 👏

78 of the world's '100 most powerful women' are aged over 50. (Forbes 2023) Marketers who ignore or patronise the older generation, really need to wake up smell the coffee! forbes.com/lists/power-wo…

How to market an Age-Tech Start-up? Learn from our series on innovative companies tackling common problems faced by the silver generation, and bringing their ‘age tech’ products to market: Ian Dibb, Keylu; Mark Whitcroft, Hazel; Adi Kasliwal, YourStride silvermarketingassociation.org/how-to-market-…

Future of Ageing 2023: An age of possibilities Join high-profile speakers & experts for the launch of @ILCUK's solutions-focused Longevity White Paper at the Future of Ageing conference: Thurs 7 Dec 23, at the Wellcome Collection, London. Info & tickets: futureofageing.org.uk

Available now - our free webinar on Ageism in Fashion Marketing. In our webinar, three experts in the field of fashion marketing and ageism, debate the issues and identify seeds of change. Dr Hannah Swift, @JacynthBassett , Stephanie O'Dell silvermarketingassociation.org/events/fashion…

For our high streets to survive, they must become more inclusive, says our member @ILCUK. But retailers could thrive, not just survive, if they innovated to adapt to more older consumers. See their newly-published guides: ilcuk.org.uk/thrive-not-jus…

1 October is International Day of Older Persons. 2023's theme is 'Fulfilling the Promises of the Universal Declaration of Human Rights for Older Persons: Across Generations.' Join us in promoting ethical marketing to the older demographic silvermarketingassociation.org

Interesting piece on how to age better inside and out, and how to check your levels of fitness and flexibility: theguardian.com/science/2023/s…

The latest Age Action Alliance newsletter is out today - rammed with news and knowledge from members throughout the later life sector - on housing, employment, health and care, finance and social & digital inclusion: mailchi.mp/218547ac3ef3/a…

Good Recruitment for Older Workers: A new toolkit from our member @Ageing_Better highlights three ways to reduce age bias in the recruitment process: ageing-better.org.uk/grow-a-new-too…

Not all older people who want to move home are looking to downsize and live in a retirement village. Our member @Ageing_Better's report shows that we need the right homes in suitable locations at affordable prices to meet people’s needs in later life. ageing-better.org.uk/news/four-mill…

Mythrepresentation: What’s stopping brands targeting over 50s? Great blog from our member Anything But Grey on debunking the myths around marketing to the 50+ (image from our member @Ageing_Better 's free photo library) anythingbutgrey.co.uk/blogs/mythrepr…

Interesting and informative report from our member @Ageing_Better

Thank you @TheKiteFactory for this great post featuring our MD Debbie Marshall's session on The State of the Ageing Nation at your recent white paper launch event

Older workers are set to play an increasingly valuable part in the workforce of the near future. This helpful post from Steve Butler, CEO of our member @PS_Aspire highlights the ways in which employers can look out for 50-something colleagues: