feyisola

Some of the most profound highlights for me from this thread…

I’m crying 😭😭😭

@GodwinTom Boyyyy

Label looked at your catalogue... offered you a deal that was less risky. You said no... they don't believe in your talent. You want 3X what they offered. They looked at the situation and wanted to back off... an A&R that believed in your talent said he knows you are worth it and asks them to give him a couple days. A&R calls you and asks what releases you have in place and coming through... you tell him lies. You name drop artists and he goes back to fight. He gets you the money and is waiting to hear from the top rated producers you said you would work with and as soon as the money enters your account... C Class Mercedes and Lekki rental... smokes and baddies... buga boys and now you basically live on snapchat Everyone in the office looking at A&R with side eye 6 months later and no one is taking A&R seriously. No single released. The old sound cloud link you sent is all they have. They need new music and the features you said you have. Nothing. You, on the other hand, don't have the money anymore to pay producers and to clear samples and songs. The Benz has brakes issues. Babes don't see "transport" money from you and have stopped showing up. Your boys don move on because no more jaiye! You are still 150k USD in debt. No new music. You collected marketing budget and told them you will promote that you have your own guys. So even if you manage to finish the recording, you don't have budget to market. Igbo plug is asking for the money for loud you and your boys smoked 2 weeks ago... and he has delivered on credit yesterday. Debt piling... bills piling... mental breakdown. A&R can't trust you again. Label won't release you until they recoup. Your existing catalogue... as they saw, is not generating enough to pay back. We only saw the online dragging of the label. There are many sides to the story. Labels could also do better but there is alsp a huge part of the stories that people exclude

@bizzleosikoya Diabolical 😩😭

@n4t4nya @ElsienotElisee LETS GOOO!!!!

now i need to go out tonight so i can’t cry on this makeup but do you know how much this means to me this man is the reason i ever started producing i’m stunned

Bruh what? Don’t be blockbuster when you become the behemoth

@_TSBOY @9bills Tell em!!

This Odeal run is so peak. And what’s crazy is. It’s just the very beginning of the greatness

Why don’t we talk about Wale in Afrobeats? 🤔 I’ve been a fan forever and super proud of how he repped his Nigerian roots. But I've often felt he hasn’t gotten credit for helping to push Afrobeats. With his album dropping Friday, I dove deep into his journey and his role...

@dejiosikoya Go Deji! Tell them folks in the back!!! 🤝🏾🤞🏾👏🏾👏🏾

I love Nigerians 🤣🤣🤣🤣

@ellanxtdo0r Yea we need you fr! Here’s one to keep tabs on 🤞🏾 @harryedohoukwa

Alt&B & Black Pop artists… are you here with us?

This is witchcraft. I rebuke 😂😂😂

@yinkabernie I’ve always thought about that! you feel everything how it was played

the first 45 secs of this record open.spotify.com/track/08ysoDO0…

Whoever was arranging Yinka Ayefele’s drums and percussion in his prime is so goated. The bounce was always consistent

lol

“I’m not embarrassed. I’m just surviving like every human has to.” That’s what iLoveMakonnen told me when I asked about the viral video of him in a restaurant kitchen. Everyone shared the clip, but nobody reached out to hear the story behind it. Until I did. A thread...🧵

IM THROWIN ONE OF THE BIGGEST BLOCK PARTIES IN LA AND WE BEEN GOING STUPID WITH THE PROMO FOR IT. FOR ANYBODY SAYING LA DONT DANCE COME SEE ABOUT IT CUS WE OUTSIDE THIS IS ONE OF 25 VIDEOS I DIRECTED TO HIGHLIGHT ALL THE VIBES AND CULTURES YOU’LL SEE AT THE BLOCK PARTY 8/31

You’ve never met a Nigerian 😂😂😂

You GOTTA use this to open the tour and give my man all the pub 😭😭😭😭

While I agree that the internet has opened new doors for Black artists to seek independent success, we also have to talk about what we lost in the process. The rise of digital platforms didn’t just empower artists, it also gave labels an excuse to gut departments that once centered Black music and Black talent. Having people in the building who understood the culture meant there was machinery behind Black artists, helping them break through. Independent success sounds empowering, but in practice, it’s a much harder road. Without proper infrastructure or representation, fewer Black creatives are able to rise above the noise. The rise of data-driven, algorithmic scouting (especially on TikTok) has changed A&R radically. Labels are leaning heavily on numbers instead of investing in community-rooted artist development. Black A&Rs are especially impacted because so many of them came up through culturally informed ecosystems like local scenes, clubs, HBCUs, and mixtape circuits. Their value was in knowing the culture intimately and spotting talent early, often before an artist had any data behind them. This shift affects them more than other departments because Black music, historically, is rooted in lived experience and community (not just metrics). Black A&Rs served as the bridge between that world and the mainstream industry. They weren’t just chasing what was hot, they were shaping what was next. But now, with labels prioritizing virality over development, that skill set is being undervalued. It’s not that their expertise no longer matters, it’s that the system has deprioritized what made it so essential. When the industry stops asking who’s moving the culture and starts asking who’s trending today, the people who ARE the culture get pushed out. And that’s dangerous because when you disconnect Black music from the communities and creatives who gave it life, you dilute its soul. You risk turning cultural expression into content, and legacy into a trend cycle.

@alaysiasierra Nippa Kwn ODEAL Sasha Jim Legxacy 1B%

If y’all had to pick only UK R&B artists to do a show in the US and you only had like 4/5 slots. Who HAS to be on the line up?

@marssss__x The one and only!!

My guys thank youuu❤️