Simulmedia

Starting this year with great event. Let's meet at CES next week. 🎫 🗓️When - January 6-10 🌆Where - Las Vegas, NV

🚨 Big News! 🚨 We’re excited to welcome Jonathan Steuer as Simulmedia’s new Chief Scientist! 🎉 A pioneer in TV & CTV ad research, Jonathan will lead advancements in AI, machine learning, and campaign optimization, driving innovation across our platforms.

🎥 The Year in CTV Trends: What Defined 2024 & What’s Next for 2025 hubs.la/Q030b4p80

💊Pharma Marketers, This One’s for You! 🎥 hubs.la/Q02_XbBS0 Our new series at Simulmedia YouTube Channel with Jason Wittmer breaks down everything you need to know:

🎥 2024’s Streaming Wars: Who Came Out on Top? hubs.la/Q02_dLGs0 👉 Read the full story Which platform do you think dominated 2024? Share your predictions below! 👇

Meet our CEO Dave Morgan in London on December 9. He will talk about the future of the media at Coalition for Innovative Media Measurement (CIMM).

🎉🔥 **Simulmedia Presents SkyBeam: A New Era in Streaming TV Advertising!** 🎉🔥 We’re thrilled to introduce hubs.la/Q02XhkvL0, our latest innovation in CTV advertising, designed to bring the unmatched power of TV within reach for businesses of all sizes.

Let's meet at the MM+M Media Summit. 📺💊 Simulmedia's Account Executive Jason Wittmer is ready to discuss latest innovations for healthcare marketers

🚀 We’re not slowing down on Brandformance—it’s essential! Marc Siegel President of Sales at Simulmedia shared some insights for Adweek. hubs.la/Q02VS-100

📼What was your favorite VHS rental in the 90s? The VPPA, originally created to protect VHS rental data, continues to challenge today’s streaming world. 👉 Want to learn how this law is reshaping the future of TV ads? Dive into the full article! hubs.la/Q02VDTrH0

📊 A Rise of Alternative Currencies Era: Paramount's Break with Nielsen 💡 What does this mean for industry? Find out here hubs.la/Q02VrlSF0

Join us at the 2024 ANA Masters of Marketing Conference! We have a coffee and ideas on how to rethink TV ☕💡 You can find us at booth 41. #ANAmasters

🚨 Falling into the trap of treating Connected TV (CTV) like just another digital performance channel? You could be missing out on long-term brand growth. CTV offers so much more. It's time to rethink your strategy. 📊 👉 Curious? Read on to learn more! hubs.la/Q02TNjBN0

🎥 Join Our Webinar: Balance Branding and Performance on TV 🎯 hubs.la/Q02TBps_0 Date: Wednesday, Oct 23, 2024 Time: 1:00 PM ET Insights from on how to maximize your media planning and buying by blending brand and performance effectively.

📺 Big Screens Drive the Best Results in CTV When it comes to Connected TV (CTV) ads, focusing on big screens—your TV—delivers the best outcomes. Viewers are fully engaged in a sit-down environment, paying close attention to the content they’ve chosen. hubs.la/Q02Tp9Nr0

🎉 Simulmedia Turns 16! 🎉 From our start in 2008, we’ve come a long way—innovating, growing, and redefining what's possible in TV advertising! Thank you to everyone who’s been part of our story. The best is yet to come.

Understanding the New FDA Rules for Prescription Drug Ads 📺💊 hubs.la/Q02RD16f0 New FDA regulations are changing the way prescription drug ads are presented on TV and radio—effective November 20, 2024.

The Future of Connected TV 📺🚀 hubs.la/Q02RbrZ20 Last Friday, we explored CTV's past—now it's time to look ahead. Friday is perfect for future planning, and there's no better topic than CTV’s growth and opportunities.

The Pros and Cons of CTV Metrics – Explained 📊🎥 Watch the full series for actionable insights that will help you optimize your CTV strategy and maximize your ROI. 📺 Watch now: hubs.la/Q02R2Xm90

Going Beyond Basic Metrics in CTV Advertising 📺 hubs.la/Q02QVSHP0 In Connected TV, measuring success is more than tracking CPM or CPC. To truly optimize your strategy, understanding metrics like Unique Reach and ROAS is essential.