Jon Elkins

I have what some might call a ‘no sleep at night’ portfolio. It's 100% made up of equities and company shares. No cash. No bonds. But I don't lose sleep over it - because I have a plan! I explain all in my latest blog post: bit.ly/402Emk3 #investments #pensions

Happy New Year! I wish you all the best for 2025. If you're thinking of upping your wealth game this year, why not take a look at my latest blog post 'How to invest without regret' bit.ly/402Emk3 #financialplanning #pensionplanning #retirement

Have a very Merry Christmas and a Happy New Year - see you all in 2025!

So you’re sitting there, eating your pigs in blankets, and listening to your brother-in-law wax lyrical about how he tripled his investment in crypto in 6 months. Take a look at my latest blog post to find out how to react: bit.ly/402Emk3

Find out more about why it's important to factor in experiences when financial planning by reading my latest post: bit.ly/4g2uMTb #retirementplanning #financialplanning #pensions

Experiences pay better than money in the bank - take a look at my latest post to find out more: bit.ly/4g2uMTb #financialplanning #retirement

As I explain my latest blog post 'Memories pay dividends too', experiences pay far better than money in the bank. Not just for you, but for your family too. Have a read here: bit.ly/4g2uMTb #financialplanning #retirement

When I set up SFP, I didn’t want to introduce marketing tactics for the sake of it. Perhaps this is why developing my tagline took a while. I considered several ideas, replacing words here and there. Find out more in my latest post: bit.ly/4e9TShI #retirement

Some companies see values as a tick box exercise. Then there are those that use their values every day. It’s not about receiving praise for their actions. It’s simply about doing them. Find out more in my values in my latest post: bit.ly/4e9TShI #retirement

When I founded Smarter Financial Planning, I wanted an honest and purposeful tagline and a genuine reflection of the values I stand by. Take a look at my latest article to read about the values that underpin what I do bit.ly/4e9TShI #retirement

A client once said to me: “You don’t keep a dog and bark yourself”. I’m reminded of this phrase in the run up to each Budget announcement, when I usually prepare for calls and emails from concerned clients. Take a look at my latest article for more: bit.ly/3Nh46St

If a client’s main priority is to cut down their hours and only work three days a week, and they tell me they’re thinking of buying another sports car, it’s my job to tell them what they need to hear, not what they want to hear. Read more: bit.ly/3Nh46St #pensions

There are lots of things you can do yourself, but sooner or later, something has to give. We need to ask for help. This is something I’ve explored in my latest blog post: 'It wasn't just me: Why I'm only as good as my team'. You can read it here: bit.ly/3Nh46St

It can be hard when we’re always thinking about the future to take a step back and savour the moment. These moments can be fleeting. But failing to do so means we won’t know what we really want from life, and we’ll never get to enjoy the fruits of our labours. Being truly awar

When markets started to wobble earlier this year, I prepared for lots of discussions with my clients, to reassure them over their long-term financial health. In the end this wasn’t really necessary. Not one of them phoned me in a panic. I’d like to think that a large part of

As I watch the closing ceremony of the Paralympics I'm kicking myself for not having gone to Paris to watch this summer's events live - especially as such a short trip (certainly compared with Los Angeles in 2028). So my challenge to you this month is to really think, to look u

Any of us can fall into a trap of spending money we don’t have, on things we don’t need, so we can become the person we want to be as quickly as possible. But the secret to a comfortable retirement is tediously simple. Find out more in my latest post: bit.ly/3zUU2v7

Often new clients come to me with requests to ‘retire a multi-millionaire’. This isn’t really what it’s all about. Financial planning is about personalising your financial journey to get a result that’s meaningful to you. Find out more: bit.ly/3zUU2v7

If I offered you £1m tomorrow or a penny that doubles in value every day for a year, which would you choose? Take a look at my latest article to find out more about the power of compound interest: bit.ly/3zUU2v7 #financialplanning #compoundinterest

Years of learned behaviour are naturally hard to disrupt. There are some scientific reasons for this. Take a look at my latest post to find out more: bit.ly/3xG3TnF #financialplanning #financialfuture