Sol Marketing

It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team: “Ask good questions and then really pay attention to what they say (and don't say). People appreciate being heard, and this creates a more collaborative climate.” -Chimene

Back-to-school time! This month is about lessons we've learned: Be secure in your brand identity and don't waiver. You can learn to embrace and adapt to inevitable change without chasing every trend. Stay true to your brand and your core customers will stay true to you. -Nikki

Back-to-school time! This month is about lessons learned: “Do your homework to understand the market your client is in. The more you research, the more effective and targeted your strategy can be. Knowledge is always power.” -Chimene

Back-to-school time! This month is lessons from the Sol Marketing team: Approach everything with humility. Be ready to humble yourself, listen, learn constantly, and stay open. You never know where your next great lesson could come from. -Nikki

Back-to-school time! This month is about lessons from the Sol Marketing team: “Show results, don't just talk about them. Demonstrate your value and effectiveness with metrics you can hit and that are of your choosing to preemptively define success on your own terms.” -Chimene

When the market shifts, your brand should stand firm. Understand your brand’s core DNA to ensure it resonates with your ideal customer, no matter the circumstances. Need help getting clarity around brand identity? We got you. solmarketing.com/contact

Turbulent times call for Big Brand Energy. Embrace volatility as an opportunity to build a bond with your customers and showcase your brand's true character. Authentic and consistent messaging is a powerful shield against uncertainty.

To navigate volatile times, keep calm and stay on brand. Engage with your customers. A rooted identity and consistent communication go a long way towards cultivating Irrational Loyalty.

Is your brand always executing and implementing with your mission and values in mind? Authenticity and consistency build Irrational Loyalty and are your greatest asset in turbulent times.

When things are up in the air, stay grounded in your brand's principles. Strong brands make sure there is alignment with their core values at every level of the organization. If your actions don’t match up to those values, then be prepared to lose customers.

Volatility breeds uncertainty. Authenticity creates meaning and belonging. Build a strong brand foundation rooted in authenticity and purpose so that during turbulent times, you (and your customers) can anchor to the elements that made your brand stand out in the first place.

When the world feels like a dumpster fire, your brand can provide stability for your customers by remaining true to your values. Dial in your brand voice, tone, values, and beliefs to provide a consistent and authentic customer experience to your customers when they need it most.

We are living in volatile times, and while you can’t know what will happen next, you can lean into your brand values to guide you through. Start by checking out your brand’s archetype and give us a shout if you need a hand solidifying your brand identity. solmarketing.com/blog/discover-…

When times are tough, showing your humanity is sexy. Make your brand — and your efforts — about customers, not about you. #AprilShowersBringMayFlowers #ComeBackStronger

During the pandemic, when colleges and universities announced early closures for the spring semester, U-Haul immediately offered free storage space in their facilities to take one small worry off of students’ plates. #AprilShowersBringMayFlowers #ComeBackStronger

During the Pandemic, Airbnb lost over 70% of their revenue in bookings. Despite that, Airbnb allowed guests to cancel reservations for full refunds and provided financial support to hosts who also lost revenue. #AprilShowersBringMayFlowers #ComeBackStronger

During a crisis, take the opportunity to show customers change is happening from the inside out. Is your brand going through something and you need a little extra support? Give us a shout. #AprilShowersBringMayFlowers #ComeBackStronger solmarketing.com/contact

Once labeled by some as “America’s Most-Hated Bank”, Bank of America embarked on a multi-year strategy to get back in customers’ good graces by simplifying its product lines and enhancing their overall customer experience. #AprilShowersBringMayFlowers #ComeBackStronger

Poop happens and brands screw up. If your brand is facing a sh*t storm, a little “sorry” goes a long way, regardless of who’s responsible for the error. #AprilShowersBringMayFlowers #ComeBackStronger

Here at Sol, we're celebrating our 21st birthday this year! What is that in marketing years? 🤔 However you want to measure it, this milestone is worth a (perfectly legal) toast! #milestonebirthday #cheersto21