Sparkpr

CES is always a glimpse into what’s next. This year, consumer tech didn’t disappoint. From AI-powered everything to smarter, more connected devices, innovation is moving faster than ever. At Sparkpr, we’re energized by the opportunity to work alongside brands shaping how people live, work, and interact with technology every day. Helping translate complex innovation into stories that resonate with real audiences is where we thrive. The pace of change is intense, but so is the potential to make a lasting impact. Here’s to the ideas and companies redefining the future of consumer tech. Take a look at some of our case studies: sparkpr.com/case-studies-c…

Generative Engine Optimization (GEO) is reshaping how brands show up across AI-driven experiences (ChatGPT, Gemini, Perplexity, voice assistants), while traditional SEO is evolving to support this new discovery layer. Visibility is shifting to now include how often your brand is mentioned, summarized, or recommended. For comms and PR teams, this is a major unlock: earned media, thought leadership, and authoritative storytelling now directly impact discoverability in AI-driven search. Learn more about how we help organizations navigate and optimize these digital developments: sparkpr.com/capabilities

This #EarthDay, we’re reflecting on the power of storytelling to drive meaningful change. At Sparkpr, we’re proud to partner with innovative clean tech clients who are building solutions for a more sustainable future. From climate tech breakthroughs to renewable energy advancements, their work inspires progress and accountability. It’s incredibly rewarding to help amplify these stories and connect them with the audiences who can accelerate their impact. Every narrative shared is a step toward a healthier planet. Here’s to the visionaries leading the way, and to the stories that move the world forward: sparkpr.com

This #WorldQuantumDay, we’re celebrating the innovators pushing boundaries in quantum computing, AI, and advanced materials, turning complex science into real-world impact. At Sparkpr, we have the amazing opportunity to partner with pioneering teams at the forefront of quantum breakthroughs, helping translate deep technical innovation into compelling narratives that resonate with investors, enterprises, and the broader market. As quantum technologies move closer to commercialization, the opportunity is massive and the narratives arising are evolving rapidly. We’re here to help define this moment.

AI startups have exploded in recent years - more than doubling since 2021 - and the result is an increasingly crowded, high-stakes market. In this kind of environment, success requires clear differentiation and a story that resonates. AI companies need to elevate their visibility through strategic communications, authentic thought leadership, and media relationships. The best way for your brand to rise above the other voices is to connect with your audience through the messages that matter most to them. Competition is fierce. Get our free AI Visibility Playbook for insights on standing out in a saturated market: sparkpr.com/the-ai-visibil…

In an industry driven by constant platform updates, shifting algorithms and evolving trends, marketing content often has a short shelf life. But when agencies invest in resources designed to deliver value far beyond a single campaign, those assets can continue to build credibility, educate audiences and support business development for years. That’s what makes this insight about the power of Slack from Amy Packard Berry, Executive Vice President MarCom, stand out. Years of strategic debates, media angles and client pivots live in that archive. And now, with AI, that once “unstructured” history becomes incredibly powerful. Check out what other evergreen assets marketing experts deem the most value in the latest Forbes Agency Council round-up: forbes.com/councils/forbe…

AI adoption is accelerating, with adoption reaching 82%, but concern is rising just as fast. 26% of people are worried about unchecked AI, up 8 points year over year. As organizations move quickly to integrate AI, expectations around responsibility, transparency, and governance are growing in parallel. The gap between innovation and trust is narrowing, and how brands navigate it will define long-term success. In the race to adopt AI, moving fast matters, but building confidence matters more: sparkpr.com

The average person sees 13+ pieces of content before deciding to engage with a brand. Your social plan needs to be an ecosystem. Every post insight, every POV, every touchpoint shapes audience perception and builds trust. To use a musical analogy: storytelling and content creation shouldn't be a one-hit wonder. It needs to be a cohesive album. Here are a few points from our experts to get you started: 1. Build a consistent cadence, not just campaign bursts. Momentum comes from showing up regularly. 2. Anchor content in a clear, repeatable narrative or POV. 3. Double down on what resonates instead of starting from scratch each time. At Sparkpr, we help brands show up consistently with narratives that tune into business goals, whatever stage of the journey they're at... because hitting the right content strategy is like hitting the right note (music to our ears). Want to move from one-off content posts to fully-developed, integrated marketing posts? Let's talk: sparkpr.com

Happy World Poetry Day from Sparkpr ✍️ Your voice is your brand edge. And with deep media relationships and pitch-perfect storytelling, we make sure your narrative lands where it matters most. The right strategy can help you sharpen conversations, influence audiences, and drive business impact. To commemorate the day, here’s a little poem we came up with: News updates quickly, but strategic stories lead, Voices sharpen to share what your audiences need, Sparkpr turns ideas into headlines that shine If you're looking to expand your reach, now is the time! #WorldPoetryDay

The Forbes Agency Council asked members to share the strategies their agencies use to help e-commerce brands turn clicks into repeat customers and long-term loyalty. Amy's suggestion: Turn executive thought leadership into revenue. At Sparkpr, we turn executive voices into revenue drivers with AI-ready thought leadership. As customers increasingly ask AI what to buy, generative engines surface brands led by credible experts. We position senior leaders where it matters, in targeted media placements, LinkedIn authority-building, and strategic podcast features, so their perspectives are cited, referenced, and trusted. The result is their voice becomes the trust layer that turns confidence into purchase. Executive presence is a priceless tool if you can cultivate an authentic brand voice. Read the full list of insights in the article: forbes.com/councils/forbe…

AI is changing the PR equation in an unexpected way. As AI-generated content floods the internet, credibility signals matter more than ever. Third-party validation from journalists, analysts, and industry experts is becoming a key indicator of trust for both audiences and algorithms. At the same time, the media landscape is shrinking, making top-tier coverage harder to secure but significantly more influential. In this environment, PR is powered by authoritative visibility. If your company is looking to build yours, we should talk. sparkpr.com/about

Happy International Women's Day from Sparkpr. Founded by two incredible, daring women in 1999, Sparkpr has helped more than 1,000 innovators and industry leaders shape the digital age, navigating tech booms and disruptions with the same agility and foresight that drive us today. For the last 27 years, we’ve been at the center of every major technology shift, from the birth of the Internet to the rise of quantum computing. Now, as AI transforms every sector, we’re not just keeping pace, we're leading the way. Woman-powered, future-focused, creativity-centered: that's Sparkpr. Today, we celebrate all the women and girls who are chasing their dreams and contributing across industries to make lasting change in our world. #InternationalWomensDay

Big news for the MSP community 👏 CRN just covered the launch of Monjur’s new AI contract intelligence platform, Monjur Pilot, designed to help MSPs answer contract questions faster, automatically redline issues, and streamline negotiations. This was an incredible launch to be part of. It required sharp positioning, clear differentiation, tight messaging, and seamless coordination across teams. From shaping the narrative to securing meaningful coverage, every detail mattered. The result? Industry visibility around a platform built on a proprietary document library, a secure AI framework, and the experience of supporting more than 1,000 MSPs: crn.com/news/channel-n… Success stories like these are what make our hard work worth it. Need help building out a go-to-market strategy that prioritizes integrated storytelling? Let's talk.

**This year, Sparkpr is leveling 🆙!** This month, the Sparkpr team gathered in Austin for our 2026 Offsite themed **"Level Up!"** Across two focused days, we pressure-tested how we operate, how we lead, and how we win for clients in an industry that’s evolving fast. If you’re building in AI, SaaS, cybersecurity, fintech, or emerging tech, the market isn’t slowing down. Neither are we.

According to recent industry research, more than 60% of marketing teams are already using generative AI in some capacity, yet most are still limiting it to drafting copy. The bigger opportunity is in using AI to pressure-test positioning, explore alternative narratives, and simulate audience reactions before a campaign ever goes live. In our AI book, we break down: ☑️ Why visibility is now core to growth ☑️ How to craft media-ready messaging ☑️ When to tell your story for maximum impact ☑️ How category-defining AI companies communicate at scale ☑️ Featuring insights from our work with Stability AI, Typeface, SandboxAQ, and more ☑️ Frameworks and real-world launch examples If you’re building in AI, this is your communications playbook: shorturl.at/k3Xly

Our monthly round-up is here, take a look at the hottest stories we helped clients place this month. From consumer tech to cybersecurity to VPP technology, these placements reflect disciplined positioning and tight execution. Grateful for clients who trust us to translate their complex work into stories that carry weight. Looking to elevate your story? Let's talk: sparkpr.com

Let's talk about the customer journey in a post-funnel world. Too many brands still treat churn like a dead end. But today’s customer journey doesn’t have clean exits. It has pauses. Detours. Long gaps where people are still paying attention, still aware, and still far more open to returning than a net-new prospect ever will be. Rethinking the journey means zooming out: -Designing intentional strategies for dormant customers -Measuring return and re-engagement with the same seriousness as CAC -Treating reactivation as a growth opportunity In a nonlinear, self-directed journey, it's important to keep your customers present and engaged; considering them as "warm" not "lost." It's like keeping coffee in the pot for that coveted second cup. Visit Forbes Agency Council's expert panel for more ways to rethink your customer journey: shorturl.at/Y9PAp And if you're look for help perfecting the process, reach out: sparkpr.com

At our company, we start where the mission started—with the person. We meet the innovator inside their story through the moment of insight, the obsession and the lived experience that shaped the work. That depth lets us reveal what makes the mission matter, because when you feel the “why,” you don’t forget the brand. - Amy Packard Berry, Sparkpr We wanted to resurface this quote as a reminder to keep your PR and marketing personal. It's easy to get caught up in automation and analytics, and while these are certainly an ingredient to success, we can't forget that the story is the real driver. When audiences relate emotionally to purpose, brand loyalty is built. It's all about finding the moments that spark connection—and we'd like to think we're experts in it. Read the full lineup of Forbes Agency Council responses here: shorturl.at/IxuIJ

At CES 2026, the most effective consumer tech stories weren’t the loudest, they were the clearest. As AI, robotics, and connected devices continue to evolve, brands that succeed are the ones that explain why their technology matters. Sparkpr specializes in helping consumer tech brands bridge that gap. We work at the intersection of product strategy, media timing, and cultural relevance to ensure innovation is framed in a way that resonates with buyers, partners, and the press. And we do it right when attention is at its peak. The result is earned media that builds trust, sharpens brand perception, and drives long-term visibility beyond a single event. From showcase to spotlight, Sparkpr can help your launch gain lasting visibility: shorturl.at/58q1j

AI startups have surged to more than twice their 2021 numbers, turning the sector into one of the most crowded and competitive arenas in tech. In a landscape like this, great ideas alone don’t win—clear positioning and compelling storytelling are what set brands apart. That’s where Sparkpr steps in. We help AI companies rise above the noise through strategic communications, credible thought leadership, and media relationships that put the right stories in front of the right audiences. When the market is packed, we make sure your innovation gets noticed. Download our free AI Visibility Playbook for expert insights on breaking through a saturated market: shorturl.at/WMi4f