Sparkpr

Happy World Poetry Day from Sparkpr ✍️ Your voice is your brand edge. And with deep media relationships and pitch-perfect storytelling, we make sure your narrative lands where it matters most. The right strategy can help you sharpen conversations, influence audiences, and drive business impact. To commemorate the day, here’s a little poem we came up with: News updates quickly, but strategic stories lead, Voices sharpen to share what your audiences need, Sparkpr turns ideas into headlines that shine If you're looking to expand your reach, now is the time! #WorldPoetryDay

The Forbes Agency Council asked members to share the strategies their agencies use to help e-commerce brands turn clicks into repeat customers and long-term loyalty. Amy's suggestion: Turn executive thought leadership into revenue. At Sparkpr, we turn executive voices into revenue drivers with AI-ready thought leadership. As customers increasingly ask AI what to buy, generative engines surface brands led by credible experts. We position senior leaders where it matters, in targeted media placements, LinkedIn authority-building, and strategic podcast features, so their perspectives are cited, referenced, and trusted. The result is their voice becomes the trust layer that turns confidence into purchase. Executive presence is a priceless tool if you can cultivate an authentic brand voice. Read the full list of insights in the article: forbes.com/councils/forbe…

AI is changing the PR equation in an unexpected way. As AI-generated content floods the internet, credibility signals matter more than ever. Third-party validation from journalists, analysts, and industry experts is becoming a key indicator of trust for both audiences and algorithms. At the same time, the media landscape is shrinking, making top-tier coverage harder to secure but significantly more influential. In this environment, PR is powered by authoritative visibility. If your company is looking to build yours, we should talk. sparkpr.com/about

Happy International Women's Day from Sparkpr. Founded by two incredible, daring women in 1999, Sparkpr has helped more than 1,000 innovators and industry leaders shape the digital age, navigating tech booms and disruptions with the same agility and foresight that drive us today. For the last 27 years, we’ve been at the center of every major technology shift, from the birth of the Internet to the rise of quantum computing. Now, as AI transforms every sector, we’re not just keeping pace, we're leading the way. Woman-powered, future-focused, creativity-centered: that's Sparkpr. Today, we celebrate all the women and girls who are chasing their dreams and contributing across industries to make lasting change in our world. #InternationalWomensDay

Big news for the MSP community 👏 CRN just covered the launch of Monjur’s new AI contract intelligence platform, Monjur Pilot, designed to help MSPs answer contract questions faster, automatically redline issues, and streamline negotiations. This was an incredible launch to be part of. It required sharp positioning, clear differentiation, tight messaging, and seamless coordination across teams. From shaping the narrative to securing meaningful coverage, every detail mattered. The result? Industry visibility around a platform built on a proprietary document library, a secure AI framework, and the experience of supporting more than 1,000 MSPs: crn.com/news/channel-n… Success stories like these are what make our hard work worth it. Need help building out a go-to-market strategy that prioritizes integrated storytelling? Let's talk.

**This year, Sparkpr is leveling 🆙!** This month, the Sparkpr team gathered in Austin for our 2026 Offsite themed **"Level Up!"** Across two focused days, we pressure-tested how we operate, how we lead, and how we win for clients in an industry that’s evolving fast. If you’re building in AI, SaaS, cybersecurity, fintech, or emerging tech, the market isn’t slowing down. Neither are we.

According to recent industry research, more than 60% of marketing teams are already using generative AI in some capacity, yet most are still limiting it to drafting copy. The bigger opportunity is in using AI to pressure-test positioning, explore alternative narratives, and simulate audience reactions before a campaign ever goes live. In our AI book, we break down: ☑️ Why visibility is now core to growth ☑️ How to craft media-ready messaging ☑️ When to tell your story for maximum impact ☑️ How category-defining AI companies communicate at scale ☑️ Featuring insights from our work with Stability AI, Typeface, SandboxAQ, and more ☑️ Frameworks and real-world launch examples If you’re building in AI, this is your communications playbook: shorturl.at/k3Xly

Our monthly round-up is here, take a look at the hottest stories we helped clients place this month. From consumer tech to cybersecurity to VPP technology, these placements reflect disciplined positioning and tight execution. Grateful for clients who trust us to translate their complex work into stories that carry weight. Looking to elevate your story? Let's talk: sparkpr.com

Let's talk about the customer journey in a post-funnel world. Too many brands still treat churn like a dead end. But today’s customer journey doesn’t have clean exits. It has pauses. Detours. Long gaps where people are still paying attention, still aware, and still far more open to returning than a net-new prospect ever will be. Rethinking the journey means zooming out: -Designing intentional strategies for dormant customers -Measuring return and re-engagement with the same seriousness as CAC -Treating reactivation as a growth opportunity In a nonlinear, self-directed journey, it's important to keep your customers present and engaged; considering them as "warm" not "lost." It's like keeping coffee in the pot for that coveted second cup. Visit Forbes Agency Council's expert panel for more ways to rethink your customer journey: shorturl.at/Y9PAp And if you're look for help perfecting the process, reach out: sparkpr.com

At our company, we start where the mission started—with the person. We meet the innovator inside their story through the moment of insight, the obsession and the lived experience that shaped the work. That depth lets us reveal what makes the mission matter, because when you feel the “why,” you don’t forget the brand. - Amy Packard Berry, Sparkpr We wanted to resurface this quote as a reminder to keep your PR and marketing personal. It's easy to get caught up in automation and analytics, and while these are certainly an ingredient to success, we can't forget that the story is the real driver. When audiences relate emotionally to purpose, brand loyalty is built. It's all about finding the moments that spark connection—and we'd like to think we're experts in it. Read the full lineup of Forbes Agency Council responses here: shorturl.at/IxuIJ

At CES 2026, the most effective consumer tech stories weren’t the loudest, they were the clearest. As AI, robotics, and connected devices continue to evolve, brands that succeed are the ones that explain why their technology matters. Sparkpr specializes in helping consumer tech brands bridge that gap. We work at the intersection of product strategy, media timing, and cultural relevance to ensure innovation is framed in a way that resonates with buyers, partners, and the press. And we do it right when attention is at its peak. The result is earned media that builds trust, sharpens brand perception, and drives long-term visibility beyond a single event. From showcase to spotlight, Sparkpr can help your launch gain lasting visibility: shorturl.at/58q1j

AI startups have surged to more than twice their 2021 numbers, turning the sector into one of the most crowded and competitive arenas in tech. In a landscape like this, great ideas alone don’t win—clear positioning and compelling storytelling are what set brands apart. That’s where Sparkpr steps in. We help AI companies rise above the noise through strategic communications, credible thought leadership, and media relationships that put the right stories in front of the right audiences. When the market is packed, we make sure your innovation gets noticed. Download our free AI Visibility Playbook for expert insights on breaking through a saturated market: shorturl.at/WMi4f

A safer internet doesn’t happen by accident. Here is a reminder that digital trust is built by the everyday choices tech companies make across product, messaging, and AI use. Worth pressure-testing: • Is privacy designed in? • Does your narrative match reality? • Is AI adding value or cutting corners? • Are you building for long-term trust? If trust is part of your go-to-market story, it needs to be part of the strategy, too. Learn more: sparkpr.com

At CES 2026, Sparkpr helped the consumer robotics brand, Segway Navimow, earn credibility with the audiences that matter most. Rather than leading with technical complexity, we positioned our client’s AI-powered innovation around real consumer value. By translating advanced robotics, vision systems, and automation into benefits buyers actually understand, we secured authoritative coverage in trusted consumer tech outlets, reinforcing the brand as both innovative and accessible. Sparkpr partners with brands to turn technical breakthroughs into stories that resonate beyond the show floor. If you’re planning a product launch or looking to elevate how your innovation is perceived, we should talk. Learn more about how Spark works with consumer tech brands: shorturl.at/58q1j

When brands show up in AI-generated answers they didn’t write, pulling from sources they don’t control, the risk of misrepresentation is high. Amy's advice? Treat generative engine optimization as reputation architecture. That means building the right structure, authority, and clarity so AI systems accurately understand and represent who our clients are, what they do, and why it matters. This is a built-in brand awareness boost and it can work before your target-audience even clicks to your website. It's clear that visibility is shifting from links to language. This can be a detriment or a potential differentiator, depending on how prepared your organization is for the changes that AI brings. Learn more about this topic in Forbes Agency Council's latest article: shorturl.at/tLAO And learn how Sparkpr can help your team build a strategy that prioritizes credibility in the AI age: shorturl.at/sv583

From CES wins to urgent cybersecurity realities to the future of solar energy, our January placements made some serious sparks in the PR world. This month, we helped bold ideas break through the noise and land where industry conversations are actually happening. Make sure to read through these high-impact articles, and to learn more about how Sparkpr can give your voice influence visit: shorturl.at/Y7wls

CES 2026 proved once again that innovation alone isn’t enough, consumer tech brands need credibility, clarity, and timing to break through. With thousands of announcements competing for attention, the brands that stood out were the ones that connected new technology to real-world value buyers could immediately understand. Sparkpr helps consumer tech companies do exactly that. By aligning product storytelling with major industry moments, translating complex innovation into accessible narratives, and targeting publications consumers already trust, we help brands earn attention that influences perception and purchasing decisions. At Sparkpr, we turn launches into momentum before, during, and long after the show floor clears. If you’re thinking about how to position your next consumer tech product for maximum impact, our expert teams can help: shorturl.at/58q1j

AI in PR has officially moved past the “experiment” phase. Muck Rack's State of AI in PR 2026 report digs into how PR pros are actually using AI today—from where it saves the most time to what data we still won’t let anywhere near a prompt. Based on insights from 500+ professionals, we explore adoption, training, workplace policies, and whether AI agents are becoming real teammates (or just very fast interns).shorturl.at/YjxUj

At CES 2026, Sparkpr helped our clients cut through one of the loudest trade shows in the world. By anchoring product announcements to the broader creator economy, we positioned our consumer tech clients as forward-looking players and helped them break through the noise of innovation. This is how Spark works. We combine: 🌟 Precision-timed media moves that capitalize on defining industry moments 🌟 Sharp, market-driven narratives that clearly position the brand where the future is heading 🌟 Deep, trusted relationships with business and consumer tech outlets that shape market perception 🌟 A proven, long-term record of elevating high-growth, consumer-first tech startups At shows as crowded as CES, context is what makes brands stand out Sparkpr helps consumer tech and consumer brands turn launches into stories that matter long after the show floor clears. If you’re thinking about how to elevate your next product moment, we should talk:shorturl.at/58q1j

How do you convert socially captured emails into paid subscriptions? 17 marketing experts joined Forbes to give their best advice. Conversion is the most difficult and key aspect of email capture, but it's important not to lean on shallow persuasion tactics. Taking the time to find the right audience, ask the right questions, and even survey the emails you capture will be worth it in the end. As Amy notes: "The subscribers who stay are high-intent and unlikely to churn, resulting in lower conversion rates and higher lifetime value." Read the full round-up here: shorturl.at/BZWx6