Spider AF | We Protect your Business from Fraud!

Curious about what’s influencing #AI Marketing outcomes. @SpiderAF_Global 2026 Ad Fraud White Paper: $32.6B lost AI campaigns face more fraud MFA & short-form expanding Fraud affects #optimization. Weak inputs → weak results. Get the full report free: spideraf.com/2026-annual-ad…

Big thank you to our Gold Sponsors, @Stape and @SpiderAF_Global, for joining us in Lisbon! Your support and expertise played a key role in making this year’s conference a success. We’re proud to have partnered with innovative leaders who shape the future of digital marketing.

Your ads get clicks but...why is nothing happening?! Short answer: it's probably "ad fraud" ! For the long(er) answer: we made a manga about it! 👇 spideraf.com/marketing-secu… #manga #martech #advertising #b2b #marketing

Here's a surprising fact: organic conversions are about 4.5x more likely to be fraudulent than those from paid ads. This means that protecting your entire marketing pipeline (not only the paid channels!) is essential for maximizing your ROI. Sign up for a free trial of our Fake Lead Protection tool to see how many of your conversions are real: spideraf.com/fake-lead-prot…

AI campaigns are only as good as the data behind them. Toyota Group company KINTO reduced CPA by ¥3,000+ after removing fraudulent traffic from its Google P-MAX campaigns with Spider AF. Cleaner signals → better machine learning → lower acquisition cost. Full case study: spideraf.com/use-cases/kinto

Web広告の「自動入札」の成果が安定しない。 そんな時は、要因を分解すると改善の打ち手が見えてきます。 AIのパフォーマンスは、大きく2つの要素で決まります。 「AIの成果 ＝ ①学習環境 × ②データ」 それぞれの具体的な改善アクションを整理しました。 ①「学習環境」を整える＝アカウント構造 × 学習リセットの回避 ・構造の集約：キャンペーンを細かく分けすぎない。1つの広告グループで「週15件以上のCV」蓄積が目安。 ・リセット回避：AIの再学習を防ぐため、予算変更は「1日20%以内」など段階的に行う。 ②「データ」を最適化する＝データの量 × データの質 ・量の確保：CV数が少ない場合は「カート追加」等のマイクロCVを設定し、AIに与える正解データを増やす。 ・質の担保：ボット等の不正リード（アドフラウド）を除外する。クリーンなデータだけを学習させることが精度向上の鍵。 自動入札の動きが鈍い時は、環境・量・質のどこにボトルネックがあるのか点検してみてください。

Invalid click rate by platform (12-month analysis, 4.1B total clicks) • TikTok: 14.64% • Meta: 3.21% • Google Ads: 2.34% These figures reflect the weighted share of clicks flagged as invalid relative to total clicks across each platform ecosystem. Click volume and CPA only tell part of the story. If a portion of clicks never had the potential to convert, performance metrics become distorted. #advertising #adfraud #clickfraud #digitalmarketing

🚨 PSA: Every time you add a marketing tool (chat, analytics, pixels, widgets), you’re allowing a third party to run code directly on your website. 95% of sites rely on unmonitored third-party scripts, which are a common entry point for data leaks and malicious activity you may never see. If you’re responsible for your company’s website, know what’s running under the hood! 🔍 Run a free scan with Spider AF SiteScan: spideraf.com/free-sitescan

This also begs the question: are reach and impressions still reliable KPIs, or has bot activity rendered them unhelpful?🤔

🚨 PSA: You're paying for impressions no one actually saw. One reason: ad stacking. Multiple ads load in one placement. You’re charged for each impression, but only the top ad is visible. Why it slips through: • Low CPMs look efficient, even if impressions have no value • AI campaigns (like PMax) learn from bad data and scale it • Major platforms don’t fully eliminate fraud

Today, our CEO, Satoko Ohtsuki joined a panel at the Tokyo Women's Future Forum to discuss how women entrepreneurs are driving sustainable change in 2026 👩‍💼 🌿 What does sustainable leadership look like in your industry?

Proud to see Spider AF featured for our growth! We’re kicking off the year by doubling down on our mission to protect your ad spend from bot fraud. 🛡️ Read the full story here: companyglance.com/news/how-spide…

Sustainable performance depends on clarity, trust, and fair treatment." — CEO Satoko Ohtsuki We’re fighting ad fraud while building a global institution on radical fairness with a roadmap to IPO🌐🚀 Read more: bit.ly/44mgny0 #AdTech #BusinessNews #WomenInTech

72.4 percent of all global advertising revenue goes to just 5 companies.

"I didn’t think ad fraud was happening." Shiga-san at BuySell Technologies was skeptical. Then a 30-day diagnostic revealed financial losses "too large to overlook." He was paying for bots, not buyers. See what the data revealed (and how they fixed it): 👇 bit.ly/4oSpNbN

Geo-targeting fails when the user fakes their location. IP Masking allows bots to look human. They evade blocklists, click your ads, and ruin your optimization data. If you see "impossible travel" (e.g., logins from two countries in 5 mins), block that source immediately.

40% of shoppers now use AI to make purchase decisions. 🤖 That means “Good AI” (real buyers) and “Bad AI” (scrapers/bots) now look identical in your traffic. 2025 = 🚫Stop blocking everything. ✅Start analyzing behavior. AI shoppers are real customers. #AI #Ecommerce #AdTech