Spin Factory | Digital PR Agency

There are shortcuts to better thinking. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AZqXD #PublicRelations

Unlike traditional media logic, social media logic is more participatory and interactive in nature. Read more 👉 lttr.ai/AZoNl #PublicRelations

Upgrade your mental toolbox. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AXAc6 #PublicRelations

Social media logic puts a greater emphasis on user engagement and interaction. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/AW77n #PublicRelations

I've moved from Mailchimp to Substack and am excited about the platform shift. Please feel free to read (and subscribe): bit.ly/weeklyspin2

As a PR adviser, I often must rely on mental models. Read more 👉 lttr.ai/ATzX9 #PublicRelations

Social media logic is just ’media logic’—amplified. Read more 👉 lttr.ai/ATw2y #PublicRelations

Here's a list of my favourite (and most used) mental models. Read more 👉 lttr.ai/AQQhX #PublicRelations

Social media logic is just ’media logic’—amplified. Read more 👉 lttr.ai/AQNRd #PublicRelations

The Iron Prescription, The Red Queen Effect, Occam’s Razor, First Principles, Chesterton’s Fence, and many more. Read more 👉 lttr.ai/ANN1L #PublicRelations

Social media logic puts a greater emphasis on user engagement and interaction. Read more 👉 lttr.ai/ANKdg #PublicRelations

There are shortcuts to better thinking. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AMXM6 #PublicRelations

Social networks seem to amplify the effects of classic media logic. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/AMS4X #PublicRelations

Upgrade your mental toolbox. Read the full article: Mental Models: How To Think Better — Faster ▸ lttr.ai/AMG12 #PublicRelations

As a PR adviser, I often must rely on mental models. Read more 👉 lttr.ai/AMDyD #PublicRelations

Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/AMBOg #PublicRelations

Social media logic is driven by algorithms prioritising engagement (likes, shares, comments), often favouring sensational or emotionally charged content. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/AL1y4 #PublicRelations

Mental Models: How To Think Better — Faster ▸ lttr.ai/ALxdC #PublicRelations

Same, same but ... amplified. Read the full article: Social Media Logic: The Amplification of Media Effects ▸ lttr.ai/ALt2E #PublicRelations

Today, the widespread focus on output and results often makes us forget about our strategic choices in what to measure. Read the full article: The Golden Rule of Measuring Communications ▸ lttr.ai/ALfiJ #PublicRelations