Sponsor Magnet Book

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@justinmooretfam @SponsorMagnet Looking forward to reading it!

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It might say, “This agreement will persist until canceled by both parties upon 30 days’ written notice.” Not OK. Every sponsorship you do should have a defined length. If there’s no clause spelling that out, ask the brand or agency to add one.

Sometimes, brands or agencies will add to the contract that the Term/duration of the sponsorship will be much longer than you expected. Even worse, the Term might be open-ended.

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But the last thing you should do is never talk to them again! Don’t be that person. Instead, use what I call the “P.I.N.O.T. Method”

Don’t be surprised if the brand doesn’t immediately say, “Yes!” to your next campaign proposal. There may be several reasons why they can’t move forward right away, such as budget constraints, additional meetings they need to have, or shifting priorities.

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Your brand contact is the messenger. Making them look bad = never working together again Making them look good = endless opportunities Choose wisely.

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Stop being a yes-creator to brand feedback. You're the expert in your: • Niche • Platform • Audience • Content style Tactfully push back when the brand is wrong. Be a consultant, not just a creator.

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Brand feedback framework: Make changes for free if: • Within agreed revisions • Quick fix • Your fault • Repeat client potential Charge more if: • Way past agreed rounds • Major changes • Time intensive • One-off client Know your worth.

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When brands give you feedback: Don't: ❌ Take it personally ❌ Get defensive ❌ Be snarky Do: ✅ Stay professional ✅ Find quick solutions ✅ Think long-term 30 mins of flexibility ➡️ future deals

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Remember: Multiple people on the brand side have to approve your content: • Managers • Legal • PR • Agencies One unapproved change from you = headache for everyone

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Want more sponsorships? Communicate with the brand: • Timeline issues • Missing assets • Technical problems • Creative concerns BEFORE they become emergencies.