SportsContentStrategy podcast, consultancy

Gen Alpha kids are more interested in, well, almost anything else but watching pro sports... (Morning Consult survey of 1,000+ U.S. parents of kids ages 0-12, May 2026)

This would be hilarious if Europe's answer were NOT to create administrative bloat to manage enshitification.

One of the most chaotic Sky Sports interviews you are ever likely to see! 😆 Mansfield Town's CEO and chairman sat down to discuss their FA Cup draw with Arsenal but the conversation was derailed by their kids and pet dog Casper 🐕

74’ BJ ON VALENTINES DAY! 😍 🔵 𝙈𝙖𝙧𝙡𝙤𝙬 1️⃣ - 4️⃣ 𝙇𝙚𝙞𝙜𝙝𝙩𝙤𝙣 🔴

Ok, here goes… I was recently approached by a PR agency to run a PAID campaign in favour of Dembele’s Ballon d’Or run. I don’t know who’s funding this, but I think it’s absolutely ridiculous and I had to raise awareness.

MLS Commissioner Don Garber says Apple TV's MLS Season Pass viewership is averaging 120,000 unique viewers per match in 2025, and that it is an "almost 50%" increase over 2024. Credits increase in distribution for gains.