St. Ayoade

She is out Our honest attempt at figuring out culture and the generation driving it first through the lenses of alcohol first. Download - x3mideas.com/intelligence/

Only while sleeping one makes no mistakes.

We don’t value what’s easy. We value what we earn. The more effort we put in, the more meaning we extract. The struggle is important because it provides a texture to our lives.

If you are feeling down and things don't seem to be working, do this. Get into a room alone, shut the door and begin to declare God's promises out loud speaking forth his blessings and strength into your life. Do it until your mood changes and then you would have broken the back of a spirit which was trying to put you in bondage. Repeat this every time a depressing feeling comes on you and sooner than you think it will be a thing of the past and a new season will be born in your life. #MondayMotivation

@halimahthebird the work has to be done.

Time stamp: 9:25pm

I judge a good strategist by their ability to condense meaning into little language.

Live should be lived by design, not default. The deepest thing, I have read today. So many truths layered in few words.

What unpleasant emotions might you be avoiding in the things you’ve been putting off?

We gathered to birth a lil’ social film for our intelligence report. Mothered by the X3M Design Team, safely delivered by Zero Degrees and lovingly babysat with very little sleep) by the X3M social team. Our baby is crawling now, download the report - x3mideas.com/intelligence/

Not everybody has as much control as they might like, but everybody has a little more control than they think they do.

Most ambition is just unresolved pain or lazy soft live ideals.

Text your friends when you think of them. You probably think about your friends randomly a lot. Use it as a cue to reach out to them and tell them. One of the lowest lift ways to make someone feel good and maintain your deepness in friendships.

Special thanks to @unilagpradclub for not just attending, but for being of service. The industry will be in good hands.

The secret of genius is to carry the spirit of the child into old age.

Reading this, I thought of the “For Every Side of You” campaign by Malta Guiness. And whilst I know the rationale is on Nigerian Youths and their passion and professions, seeing the rise of raves and party culture, there’s an opportunity to tap into that🌝

@maybeTaiwo Thanks Superstar

@StAyoade lmaoo so happy to have helped and congratulations on the report!

Fun fact In the original study, we focused mainly on alcohol categories. But during the focus groups, @maybeTaiwo kept championing cocktails are a big deal with Gen Z. Felt like a small detour. Turns out, it was a lead worth chasing. Now we have a top cocktail call. Thanks T

Mandatory work earns you a living. Voluntary work earns you a future. The work you do during regular hours earns you a paycheck, but it's what you do (or don't do) outside of those hours that earns you opportunity.

Thank you for inviting me🙏🏾

Happy to have contributed to this awesome work 🥹🥹😎😎

Marketing geeks, you should definitely check out the report!