Molly Shreve Staats

@SarahBondKSU @SchwanMccarthy As she opens Canva…

@SchwanMccarthy @StaatsMolly How do we not have a Sea Monkey Daddy shirt on Historically August?

Questions I ask my coworkers and their honest answers. Me: What are you doing? @StaatsMolly: Feeding the monkeys

@DebMecca @Tina_Donati Looking sooooo fly 🔥🔥🔥

Got new merch from the one and only @Tina_Donati! I’ll be living in this now for the next year (or 2)!! I’m twinning with my dog Kiva ❤️❤️

@DebMecca Deb sending all the good vibes your way! Stay safe my friend ❤️

THIS HURRICANE IS TERRIFYING. As someone who grew up in Florida, I don't get shook by these storms a lot but this one I'm seriously scared for the west coast of Florida. If it turns towards Miami, I don't have a plan. This is quite literally the calm before the storm.

@SarahBondKSU @SchwanMccarthy Mark it down in the history books 📖

On this day in history, I: - Launched my first e-commerce store, historicallyaugust.com - Joined the (co)founder club with @StaatsMolly @SchwanMccarthy

@SarahBondKSU @Tina_Donati @SchwanMccarthy Tina always dropping 🔥🔥🔥

@Tina_Donati Love the example. Let’s make note of this for our new Shopify store @SchwanMccarthy @StaatsMolly

Ecomm friends who are hesitant to add discounts to their product bundles during BFCM… Let me crunch some numbers using a completely fictional scenario to show how you can still maintain healthy margins: Let’s say you run a cosmetic brand that sells foundations and concealers. The foundations are priced at $45 (costing $15 to produce), giving you a gross profit of $30 per foundation. Your concealers sell for $20 (with a production cost of $7), resulting in a gross profit of $13 per concealer. On average, you sell about 200 bottles of foundation and 50 tubes of concealer each week. That gives you a weekly gross profit of $6,000 for foundations and $650 for concealers. After noticing that customers often buy foundations and concealers together, you create a bundle. In this bundle, customers can buy both the foundation and concealer for $65 (the same total price as buying them separately but bundled for convenience). Now, let’s assume your weekly sales of 200 foundations remain the same (though, in a real Black Friday season, this number would likely increase—but we’re keeping it simple here). If customers start buying the bundle instead of purchasing the items separately, here’s what you’d be looking at: - $6,000 in gross profit for the foundation - $2,600 in gross profit for the concealer That’s a 300% increase in your gross profit from concealers by bundling products based on skin type. With this significant boost in gross profit, you can comfortably offer a $5-$10 discount on the bundle. Doing so will make the offer even more attractive, driving more conversions and increasing overall sales. See how the math starts mathing? Note: Obviously, it's not a scenario relevant to every brand, but this mindset can work for many. You're leaving money on the table by not bundling your products with a discount this BFCM.

@DebMecca Flowers are never a bad decision 💐

Buy yourself those $10 roses from time to time. It isn’t a waste of money, I promise 🌹

@SarahBondKSU @SchwanMccarthy Okay but which is which? Really hard to say….

I found the perfect TikTok that describes the work relationship between @SchwanMccarthy and @StaatsMolly @milalacerva1/video/7395722629757291792?q=%23workbestie&t=1726597137334" target="_blank" rel="nofollow noopener">tiktok.com/@milalacerva1/…

@SarahBondKSU @DebMecca Wait @DebMecca can you freeze dry this?!

@StaatsMolly @DebMecca This is the only kind of office shark I will approve

Things I've had to say at work today: We're not getting a shark. 👀 @StaatsMolly

@SarahBondKSU @EmmettNaughton Wait I didn’t know a whale was an option too?!

@EmmettNaughton @StaatsMolly It's like the book, "If You Give a Mouse a Cookie." If I give them a shark, next thing you know they'll want a whale.

@DebMecca @SarahBondKSU I mean it doesn’t seem so unreasonable of ask I don’t think 🤷‍♀️

@SarahBondKSU @StaatsMolly There is never a dull moment around that office, I swear. I have never wanted to work in an office more and I HATE working in offices.

@SarahBondKSU @SchwanMccarthy On our way to get more!!

There's no betrayal quite like discovering your thirsty coworkers drank the bottle of wine your agency gifted you while you were out of the office. @SchwanMccarthy @StaatsMolly

@DebMecca Ahhh no way you look great either way!!

Day 1 of wearing contacts in the books and it’s weird. Exactly what my trepidation was is what I’ve experienced - all day I’ve been hyper aware of foreign objects being in my eyeballs. 👀 It feels like trading one discomfort for another. And I look weird without my glasses 🤓

Thank you @MayorLucasKC for stopping to take a picture with your “youngest” constituents #kcmo #missontaco #morganwallen

@DebMecca I loooooovvvvveeeee me some jalapeños.

The App Collective newsletter episode is a little spicy today. Hope you like jalapeños...it's not quite habanero spicy but it's a step up from mild. You guys didn't think I could continue to eat vanilla week after week, did you?

@SarahBondKSU @SchwanMccarthy I mean honestly, AI has gotten so good these days.

Having fun with genAI and trolling @StaatsMolly and @SchwanMccarthy by asking AI to create the Barbie version of each of them. 🧵

@conspireworld @Shopify We love to have you join ours over at Lucky Orange 🍊 shareasale.com/shareasale.cfm…

What great @Shopify apps still have great partner programs? Most unfortunately have curbed a lot of referral incentives (s/o Shopify for INCREASING theirs 😋). Send your app store and partner program links. Going out to an active community of 3k+ service providers + merchants, so speak up ! cc @ShopifyDevs @liam_at_shopify

@SarahBondKSU The grind never stops am I right?!

Working late on a Friday night … photoshopping my boss’s head on a turkey. More workplace shenanigans with @StaatsMolly.

This week's The App Collective newsletter: - has guest contributors @SchwanMccarthy & @StaatsMolly from @luckyorange discussing the power of recorded sessions & heat maps for Shopify apps - social listening and the importance of it + some tools theappcollective.substack.com/p/the-app-coll…

@SarahBondKSU @DebMecca @SchwanMccarthy I mean I am the best gift giver ever 😝

@DebMecca @StaatsMolly gifted them to @SchwanMccarthy and the later is a begrudging pet parent.

Never a dull moment at work. Today’s adventures: cleaning out the sea monkey tank.