Stacey A. Gordon MBA

UNBIAS was #1 Release on Amazon the week it came out! Thank you all for helping UNBIAS climb the charts! This book gives you the tools you need to create healthy, inclusive, and equitable workplaces. Click here to get UNBIAS: unbiasbook.com #UNBIASBook

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@winniesun A15a. I’ve been jotting notes for my next book so I’m sure I’ll write a new one. I’m just not sure when. It does take time and dedication and right now, I’m focused on my online courses. reworkwork.com/courses #WinnieSun #ReworkWork

Q15. Bonus Question: Have you written a book? 📚Tell us about it! What is your book about and where can we get it? What was your book writing experience? Do you think you’ll write another book in the future? #WinnieSun

@winniesun A15. My book, UNBIAS: Addressing Unconscious Bias at Work, is available everywhere books are sold – Audible, Amazon, Barnes & Noble, independent bookstores – its available in hardcover, audio and ebook format. Unbiasbook.com #WinnieSun

@winniesun A14. You definitely need to write your book and no one is gonna promote your book like you will, but you don’t need to edit or publish. It's great to have a publisher help with marketing but they are not going to be as committed or have as high an interest as you will. #WinnieSun

Q14. What are the most impactful lessons and biggest mistakes you’ve learned when writing / selling a book? What steps of the writing / editing / publishing / marketing process can you do yourself and which steps were worth paying a professional to help? #WinnieSun

@winniesun Social media promotion and my speaking platform have been the most beneficial. Podcasts have been great too. #winniesun

@StaceyAGordon Stacey, what has been most helpful for you? Do you see one avenue to be most productive? #WinnieSun☀️

Q13. 📢 Get the word out! What are the most effective methods to promote your book? What are the best ways to pique your social media community’s interest in your book when it’s released? What other creative ways can you market your book / help it gain traction? #WinnieSun

@winniesun A12. Definitely will double down on the idea that you should put your book in as many formats as possible. I know people who purchased my ebook and the audiobook. Who doesn't like options? #WinnieSun

Q12. If you’ve already written the book with the intention of physically publishing, is there still a benefit to additionally releasing it as an e-book / audiobook? 📱🗣️🎧Why or why not? #WinnieSun

@winniesun A11. If you’re going to go through the trouble of writing a book you might as well put it in as many formats as possible. I had people straight up tell me they were not going to buy my book until it was available in audio format. #WinnieSun

Q11. There are many paths to a published book. How do you know what publishing formats are best for your book? What are the best tips for navigating the path to publishing? #WinnieSun

@winniesun A10a. I LOVE my cover and it was my first choice but I needed to review other options and try to keep an open mind. I also asked for feedback from others in my circle and they all agreed that this should be the cover. #winniesun #reworkwork

Q10. They say don't judge a book by its cover, but your book cover & design are important. 📚 What are the best tips & advice for designing your book? What tools / apps are most helpful if you’re DIY-ing? What should be kept in mind when working with a professional? #WinnieSun

@winniesun A10a. You really want to be honest with the person designing because you will be stuck with this cover forever so if you don't love it, say so.

@winniesun A10. Giving color preferences and looking at other book covers to provide examples of what you like as well as what you don't like will be helpful to the person designing on your behalf. #winniesun

@winniesun A9. Luckily I had an editor who edited my book, but it still has typos. I also asked friends and family to read the drafts but even with all of that, we still found typos after my book was published. :( #winniesun #reworkwork

Q9. Editing is a tough process! What are the best tips to share when it comes to the editing process? What software/apps do you like best when writing / editing your book? #WinnieSun

@winniesun A8. Sometimes reading another authors content on the subject can be helpful because it will get you thinking and spark thoughts that will get your mind back on track to how you want to describe the content and what your point of view is. #winniesun #reworkwork

Q8. Where do we go from here? 🤔 Writer's block happens to everyone. What do you do when you get stuck when writing your book? How do you break down that writer’s block and get your creative juices flowing again? #WinnieSun

Having a great time with @winniesun @bemovingforward and @mompowerment chatting about publishing a book. It's not too late to join us if you have questions.

@winniesun A7a. I recommend taking yourself away from distraction because when you are not in the mood to write everything will distract you. The dishes in the sink, the toilet that needs cleaning, rearranging your closet and organizing your garage. LOL

Q7. Life gets busy, but the writing must go on! ✍️ What are the most effective tips for writing around a busy schedule? How do you create achievable goals and plans to reach them? How do you remain diligent and keep yourself on schedule / avoid procrastination? #WinnieSun

A7. I had a publisher deadline so I selected a few weekends, booked a hotel room, got myself out of my house and away from distraction. That allowed me to write when I wanted, write late into the night without disturbing others and write without others disturbing me. #winniesun

@winniesun A6. I'm the wrong person to ask for tips on outlines. LOL I was the person that didn't turn in outlines in English class. But you do need a plan so I did a brain dump of ideas and then categorized those ideas. I used note cards and paper to physically move the words around.

Q6. A detailed map will lead you to your destination. 🗺️ So map out your ideas! What tips do you have for creating your outline / rough draft? How should you plan out your book before you begin writing it? How do you create a budget for your book & stay within it? #WinnieSun

@winniesun A5. You don't always know that there will be demand for your book. You may want to publish a book and make money, that isn't the reason you are publishing. You might want to get specific content out into the world and if that's the case then you know who you are speaking to.

Q5. Know your subject and your audience! How do you know if there will be demand for your book? What are the best tips for writing with your reading audience in mind? Why is this important? #WinnieSun

@winniesun A4a. Authenticity has definitely had a great impact on my book because once people read it, they recommend it to others. Also once people read it and they meet me in person, they see that the book isn't a stuffy read and I'm not a stuffy person either. #winniesun #reworkwork

Q4. Dr. Seuss said, “No one is you-er than you!” And it’s true! 🧡 How do you find your authentic voice / tone of the book when writing? What impact do you think authenticity has on the success of your book? #WinnieSun

@winniesun A4. I wanted to create a business book that people would actually want to read, and even more important, that they would want to finish. I wanted to keep it short and make it easy to read. #winniesun #reworkwork