Daniel Seonghwan LEE

I shared why Redslippers, a enter-tech startup that was already growing successfully, decided to step into the Web3. Right at this moment, I feel proud that we’re doing something that truly only we can do. Join us as Starglow shapes the new future of entertainment. linkedin.com/posts/daniel-s…

[✨] #STARGLOW 💫 #EVENT CLOSED BETA PRE-SEASON OPEN🔥 선착순 500명 유저만 참여 가능한 스타글로우 프리시즌에 함께하세요! 🎁참여 방법 ✅ starglow.io/glow?bt=true 링크 접속 ✅ 프리시즌 관련 트위터 인용 후 링크 첨부 및 개인 이메일 작성 ✅ '베타 테스터로 등록하기' 버튼 클릭 ✅ 선착순 500명 안에 들면 참여 완료 ※ 위 안내된 절차를 모두 완료하지 않을 경우, 승인되지 않을 수 있습니다. 🌟 서비스 등록하는 법 ↓ 🔗 starglow.io/glow?bt=true 💌베타 테스터 가이드 (KO) ↓ 🔗 redslippers.notion.site/STARGLOW-Close… - - - - - - - - - - - - - - - - - - - - - - - - Only the first 500 users can join. Be part of Starglow’s very pre-season! 🎁 How to Participate ✅ Visit the link: starglow.io/glow?bt=true ✅ Quote the Pre-Season Twitter post, attach the link, and enter your personal email address ✅ Click the “Register as a Beta Tester” button ✅ Participation is complete if you are among the first 500 users ※ If you do not complete all of the steps above, your registration may not be approved. 🌟 How to Sign Up for the Service ↓ 🔗 starglow.io/glow?bt=true 📬Beta Tester Guide (EN) ↓ 🔗 redslippers.notion.site/STARGLOW-Close… #STARGLOW #스타글로우 #ClosedBeta #프리시즌 #한정오픈 #팬덤이코노미 #KPOP투자 #팬참여 #Web3 #EarlyAccess #InviteOnly #AlphaUser

@doosingod @Starglow_world 의리왕 두신님!! 항상 감사드립니다!!! ㅎㅎㅎ

스타글로우 @Starglow_world 밋업 왔습니다 의리로 무조건 와야죠! 아티스트분들 공연 너무 잘봤습니다 몇분의 짧은 무대 동안 아티스트들이 조명에 받아 빛나는 순간이 너무 아름다웠어요(이건 눈으로 담았네요) 그것이 바로 스타 글로우 덕분에 토요일 밤 재밌게 보냈네요 굳밤요

@Lithos__x @Starglow_world 찾아주셔서 감사합니다! ^_^

밋업에서 아이돌이 등장했다!? 스타글로우(Starglow) 밋업 후기 @Starglow_world 스타글로우 밋업이 성수의 언더시티에서 열렸습니다! ➖ ➖ 아이돌 그룹 '아이칠린'도 나왔는데 현장 반응이 꽤 뜨거웠습니다 그리고 여러 아티스트들의 무대 퀄리티도 굉장히 높았습니다 ➖ ➖ 여기서 잠깐 스타글로우(Starglow)란? K-POP 팬덤에 Web3 금융·참여 방식을 결합해 팬이 아티스트의 성장에 투자하고 보상도 받을 수 있도록 하는 플랫폼입니다 ➖ ➖ 현장에서는 와인이 제공되었고 에어팟 프로 3, 골드바 등 경품 이벤트도 진행됐어요 아쉽게도 저는 당첨되지 못했습니다 그래도 수준 높은 공연을 관람할 수 있어 정말 즐겁고 재밌었던 밋업이었어요 가장 신나게 들었던 공연 일부분을 올리며 후기 마칩니다 ➖

After the meetup earlier in December, we took a group photo with the valuable team members from our investment department (StarGlow) after a long time. On 12/20, we’ll be having a special meetup for the final stage in Seongsu! Make sure to join StarGlow in advance. :) #STARGLOW #TheFirstGlow

Re;ye is perfection! She does everything flawlessly! 💫 Every time she shows up, the standard moves a little higher—and I’m here for it. #RE;YE #ETERNALDREAMER #STARGLOW #TheFirstGlow #Redslippers

@ichillin_km ICHILLIN' is my everything! She completes my world! 🌍 I love how she builds a story with small choices that add up to something unforgettable. #ICHILLIN' #ICHILLIN #STARGLOW #TheFirstGlow #Redslippers

A little while ago, I joined Hack Summit as a panelist to talk about the future of K-POP. I wanted to share one of the perspectives from that discussion here on LinkedIn. ----------------- As the entertainment industry continues to grow at an unprecedented pace, I believe we are standing at the third major inflection point. In the early 2000s, we were in an era where you could “create” a star simply by deciding to invest in them. Traditional broadcasters and media infrastructure were driving the market, and this was the first inflection point where the very concept of “K-POP” was born. The second inflection point came in the late 2010s. Major entertainment companies led a full-scale global expansion, and K-POP moved into the mainstream of the global pop market. It was a time when A&R and marketing capabilities largely determined who won in the industry. The third wave that’s now emerging will be led by those who can take already-established IP and global fandoms and maximize their value through data and technology. Platforms such as Musicow, Makestar, and b.stage, which are experimenting with IP-driven business models, are already clear signals of this shift. I’m convinced that within the next three years, this axis of innovation will reshape who the leading players in the industry are. To stand at the center of this change, I believe people with data and technology capabilities, strong IP, and capital need to come together to collaboratively design the next generation of the entertainment ecosystem. ---------------------- If this perspective resonates with you, or if you’re exploring new forms of collaboration in this space, I’d be very happy to connect. Feel free to reach out to me anytime.

After wrapping up the concert with Yein. she’s warm and radiant as always.

Bro, I found your post really thought-provoking and I resonate with your concerns almost entirely. I’ve been building a web2 EnterTech business for the past six years, and when we moved into web3 and started actually building on-chain, the biggest question I kept running into was exactly this: “If I build and grow a successful dApp inside this ecosystem, how much of that value truly accrues back to the mainnet’s fundamentals and its token?” In practice, what I’ve felt is that: The portion of economic activity at the dApp layer that actually flows back to the L1 token via gas fee structures is extremely small, and As you pointed out, the chain often fails to capture the externalities of app growth in any meaningful way, while PA just moves on its own. That’s why the direction we’re trying to pursue on Bera is less about “just another K-POP service running on Berachain,” and more about “building a funnel where the Bera token itself is natively embedded into the K-POP artist and fandom structure.” In our design, fans who want to support an artist can stake directly “on” the artist using Berachain as the base layer. Those staking positions are wired directly into Berachain’s PoL/liquidity mechanisms, so that we can: Vary the reward distribution logic based on the artist’s growth metrics (concerts, releases, fandom data, etc.), and Unlock special fandom content and offline perks depending on the size and duration of a fan’s staking position. If we can get chain-level incentives and fandom-level incentives to interlock inside a single mechanism like this, I think we can create a structure that’s genuinely interesting. And that’s also where I believe the “native token demand driver” and “token sink” you mentioned can start to exist in a truly meaningful way. We’ve already made quite a bit of progress on this design internally, so sometime next week I’m planning to put together a few proposals that should be immediately discussable from a Bera perspective and share them with you. Thanks as always for sharing this kind of insight in public. We’d love to be one of the teams that helps prove “Berachain builds businesses” at a real, execution level. Let’s keep growing together on Berachain. 🙂

Apps aren’t helping chains anymore. Now that I've got the clickbait out of the way, a bit more nuance - We've been spending a fair bit of time internally discussing what matters for a chain in the short / medium / long term, especially as value drivers for a token have transitioned from "narratives" and "community" to revenue and cashflows. It's all reflexive right - PA determines if a project is "good" or "bad" in the eyes of the masses. "Good" projects aka good price attract more strong builders and retail distribution, and strong builders beget strong builders. So even with the most egalitarian of intentions, it's EV+ to try to create a desirable token (I know I'm stating the obvious, please don't kill me). In the Gensler era, generating revenue or sharing it with tokenholders was bad, esp as a chain - in a best case, it was a legal liability, in a worst case, it was a valuation ceiling (ie. this protocol makes $3m in rev, therefore it is worth 30m assuming a 10x P/E). Right now, Bera doesn't capture revenue directly from PoL, though it has shared $30m+ in PoL incentives with tokenholders. Now, we're actually seeing more chains take "App-First" approaches to control their own financial outcomes, whether its Plasma One (Soon Tm), Hyperliquid, or Near Intents among others. Funnily enough, this was the original Bera vision, which was ultimately held back by our ability to technically execute, along with concerns on the legal side + pushback from the community around potentially eliminating a competitive market. There's lots of nuanced reasons for this broader shift, beyond a maturing market and regulatory environment. One of them is the “bid dilution” as more alt tokens have been launched. Previously, one might bid Sol to get exposure to Pump, or Meteora, etc - but now you can just buy the dApp token itself. Sure, maybe you buy it with Sol, but maybe you buy it with USDC - and what does that do for Sol PA? Historically, eco dapps have served as the major B2B2C nodes for onboarding to a chain (and long before that, validators served as a chain's BD/demand engine) and an adjacent thesis was that these dApps' gas consumption would drive value for the chain's token. Or the goal was to cause an airdrop fueled “wealth creation effect” which would enrich a given chain’s ecosystem participants, who might recycle it back into the rest of the eco. Most people now agree that *maybe* with a couple exceptions (Sol and Eth), gas burn is no longer a value driver, and a lot of the “community” which used to recycle airdrops into an ecosystem has been replaced with industrial farmers or folks who are happy to cash out right after the drop. HYPE might be an exception here, but my understanding is that even with the strength of their native token, it’s been tough for eco alts to really take off. The other angle beyond this is perhaps the mercenary nature that many app builders have to take in order to survive. Either they must possess the ability to build their own independent audience from CT, so their chain choice doesn't matter (a very rare skill) - or they have to go to where the users are, and flock to the hottest chain at the moment. You can throw grants and incentives at people, but at the end of the day they're just bandaid solutions. Therefore, potential for "vendor lock in" is reduced; sure you can say that X app requires Y TPS or Z tech solution, but that set of requirements is becoming increasingly commoditized and pvp. The real blackpill is that many apps that have gained massive adoption and see tons of usage have had negligible effects on their home chain's PA - I think the Polygon ecosystem is a case study of that. That isn't meant as a slight against Polygon in any way, I think they're OGs and well intentioned builders in the space who don't always get the credit they deserve (despite some narrative chasing in the past). But some of crypto's most-used apps are Polymarket and Courtyard, with the former arguably being one of the most important companies in the world right now. It's impossible to determine what the Polygon token would look like in the absence of these apps, but its also fair to make the case that their impact has not been meaningfully reflected in its price action. The question that's been a bit trickier to model out is "Which apps matter and where should we spend our time?" It becomes especially relevant in the context of PoL, where the chain is helping to subsidize or enhance yields for its dApps. How do we avoid the Polygon / Polymarket scenario, where an app can take off massively, but the chain’s token itself might not see that same upside? How do you go from being a loss leader with dependency on players with different incentives to owning your own outcomes, without killing network effects? I don't think there's a perfect answer, unsurprisingly. Some chains have taken the approach of venture investing in their app layer (we've done some of this / incubation with Build-A-Bera). There's certainly some merit to this, but imo its a messy legal pathway towards returning value to tokenholders. Others have erred towards building a lot of their own strongest apps (a la Mysten), which has definitely gotten community pushback, but has generally seemed productive. And some, like the ones I mentioned at the top of this stream of consciousness, have built their own revenue drivers (which seems like a very good baseplate idea to me, and is actively being incorporated into the Bera future ) I've been trying to distill a framework for what I believe can make an app *truly accretive* to a chain and potentially to the token over a long enough time frame. IMO apps need to fit into one or more of these categories to move the needle: 1) Native token demand driver. Relatively self explanatory. LSTs, dexes, money markets often end up in this category. 2) Fee printer. Launchpads, perp dexes, some stablecoins all fall into this category. This doesn't necessarily impact the token directly, but it serves as a form of marketing for the eco as its often downstream of a good product. 3) Majors/stables token sink. Similar to 1), but having major liquidity or unique uses for BTC, ETH etc can drive arb volumes, fee generation, and generally provide a home for "default" assets that people might borrow against in order to play in your chain's ecosystem. Still not a direct impact, beyond majors paired with the asset in LPs. 4) Brand arbitrage. Also a form of adjacent marketing - eg. BlackRock / Nvidia / OpenAI is doing something with this team therefore they must be credible, and this may extend to the ecosystem as well. 5) God tier founder. Few and far in between, but the right aligned S-Tier founder(s) can bring massive strategic value and upside to a token / ecosystem. But they've gotta be a real champion of it. This is exceedingly tough to find amongst crypto natives but quite interesting when it comes to onboarding web2 founders to crypto, esp as they bring their own networks and capital to the table. 6) Already got distribution. Also a form of marketing, but this is also pretty rare. Examples of this often look like some of the private credit or payments type applications which really don't need crypto native adoption, but do need a chain's rails. The list above is by no means exhaustive, and my perspective could totally be wrong. I felt like it is probably a contentious but interesting viewpoint to share in public, esp in a space with lots of app builders / chain contributors who might have differing perspectives. I'd be curious to hear people's views for sure. My tl;dr is kind of: - Opinionated enshrinement / owning your own outcomes and rev streams will become increasingly key for chains - Time + token emissions are precious resources and are rarely spent well across most ecos (including us) - Target audience for most of crypto is changing and that's going to cause a "Come to God" moment for many including us. - We’re gonna need to double down even harder on the apps that matter, and clearly divide fundamental revenue drivers and token sinks versus spicy forms of marketing. Anyway, Berachain builds businesses, more soon.

Today, I had the chance to be part of a rather special moment – the announcement of National Assembly Member Park Hong-geun’s candidacy for Mayor of Seoul. I’m not someone who is deeply involved in politics, nor do I usually make political statements. But I’ve known Mr. Park for some time, and when he shared his vision of building a global economic and cultural city powered by K-POP and blockchain, I found myself resonating with that dream and decided to support it on a personal level. Regardless of who ultimately becomes Mayor of Seoul, I believe my role remains the same: to help Seoul grow into a true mega-city for K-POP. I’ll keep working from my position to build a model where artists, fans, and the city can grow together. I hope Seoul can become the first city that comes to mind for K-POP fans all around the world – and I’ll do my best to contribute to that journey in my own way.

Love it

Our meetup wrapped up beautifully ✨ From Jung Sang-soo’s live performance to inspiring session times, it was a night to remember! We can’t wait for the next time we meet with all of you 💜

I’m Daniel LEE, Founder of REDSLIPPERS and starglow. I’ve been interested in solving social problems through business from a young age. In college, that led me to join “Jaranda,” an edutech social venture, as a founding member. Jaranda matches college student tutors with children in need of care, helping reduce career breaks for mothers. As a university student, I deeply resonated with the company’s mission and decided to fully commit. There, I helped design the matching algorithm that connects tutors and children and saw firsthand how a small idea can rapidly scale in value when it is powered by data and execution. (Jaranda has since grown into a startup that has raised over 30M in funding.) After exiting Jaranda to complete my military service, I was discharged and immediately started a new venture for artists. The trigger was simple: on my way home from school one winter night, I saw an artist singing in the freezing cold and asked myself, “Why does someone this talented have to be out here shivering on the street?” There are over 200,000 artists in Korea, but far too few stages for them. To address this, I founded “Muksking,” a service that turns idle spaces like cafés, and building lobbies into performance venues and matches them with artists. Muksking has since expanded into B2B and B2G, and to date, we’ve matched and produced more than 13,000 performances for over 5,000 artist teams. The most important asset I gained through this journey was data. By directly collecting and accumulating rich datasets around artists, I began to see artists as a predictable asset class. At the same time, I realized that a core structural issue in the entertainment industry lies in the “opacity” created by its “unpredictability.” I came to believe that this data could be used not only to support small, independent artists, but also to address systemic problems across the entire entertainment value chain. Using this data, we started producing shows, investing in them based on data-driven decisions, and providing consulting to multiple entertainment companies. This is how REDSLIPPERS has grown to where it is today. Over time, however, I realized that if we remained only as a direct operator in the ecosystem, truly transforming the industry would take far too long. Instead of just creating content ourselves, we decided to design and coordinate the capital and countless interactions that go into making content—and place all of that on top of a new financial structure. That decision led to starglow: a web3-based entertainment fandom platform that aims to build a new entertainment finance infrastructure where fandom capital is more directly linked to an artist’s growth. If you’re curious about me, REDSLIPPERS, or starglow, feel free to reach out anytime at sh.lee@redslippers.life . I’m always looking to connect with people who want to help build the future of the entertainment industry. lnkd.in/gTCv96Vg

GOGOGOGOGOGOGOGOGOGOGOGOGOGOGOGOGOGOGOGO

韓国公演、インスパイアアリーナ約2万枚のチケットが発売開始から15分で完売しました😭 すごく驚いてます🥲 皆さんありがとうございます❤️ #tuki #韓国

Bm Folks, I wanted to put something out here to set the story straight in light of the recent hit piece. I also didn’t want to write a knee-jerk response without getting feedback from our legal team (given allegations made) and some of our largest stakeholders who have been exceptionally supportive, so my apologies for the lag time here. To get straight to the point: the story’s framing is (A) incomplete and (B) inaccurate. We understand there is an appetite for dramatic narratives in a market where everyone is down bad, but this story in particular seems to be put together with the direct input of some bad faith actors, namely some very specific disgruntled ex-team members. We first were made aware of Jack contacting tokenholders, former employees, and ecosystem projects several weeks ago, asking all sorts of leading questions (many entirely unrelated to the topics in the final article) about Berachain. During his brief tenure as an investigative reporter at Blockworks, he began asking tokenholders questions that were both misleading and factually wrong. Despite having never been contacted by Jack, our communications team decided to proactively reach out to him, and provided the following statement. “Blockworks' reporting on this matter is both inaccurate and incomplete. Brevan Howard remains one of the largest investors in Berachain. Their investments involve several complex commercial agreements, but they participated in the series B fundraise on the same paperwork as all investors.” — Smokey the Bera Jack was then terminated from Blockworks as their editorial business was wound down, and we’ve had no further discussion before this piece was released in Unchained today. Let’s set some facts straight: - Brevan Howard co-led our Series B a year ago, out of their Abu Dhabi office, via Nova, a new liquid-only vehicle on the same terms as all other investors. Nova had approached Berachain to lead the round some months prior to this. - Nova’s compliance team required a provision to guard for a scenario in which Berachain failed to TGE and get listed, and thus the LOCKED BERA purchased in the financing would not be an eligible investment via Nova’s liquid strategy. Thus, we entered into the side letter posted in the article and committed Nova to additional commercial arrangements including an agreement to provide liquidity on the network, which was only possible upon launch. The side letter wasn’t created to close the deal with a party who otherwise would not have been interested, or to prevent against post-launch losses, as the article implies, and generally has precedent, as noted by external counsel mentioned in the reporting. - In contrast to everything implied in this piece, Nova is still one of, if not THE, largest tokenholder in Berachain. They are a liquidity provider, a holder of both LOCKED BERA acquired in the Series B, and liquid BERA purchased on the open markets, and have continued to be supportive through highs and lows. If anything, they have increased their BERA exposure over time, despite running a liquid fund in a harsh alt environment. There are several other claims in the story that are flatly untrue. No other purchasers were issued MFNs in the Series B, despite claims in the article. Nova remains a locked tokenholder in Berachain despite allusions to the contrary etc. To any of our community members, friends, tokenholders etc who might be reading this, I’d like to apologize in advance for all of the messages that you’ll have to deal with as a result of this media cycle. People love an opportunity to dunk on Berachain, Bera PA etc and the combination of half-truths and excluded information here has provided a great opportunity for some to do so. In a perfect world, I could speak even more explicitly about some of the topics mentioned, but I’ve also got an obligation to respect the confidentiality and compliance restrictions that we’re accountable to, with the best interests of our tokenholders in mind. Will do my very best to respond to DMs and comments while staying on top of my responsibilities to our team and ecosystem. And thank you to those folks who reached out and offered their kind words or support as opposed to blindly doubling down on the article. Revenge arc remains on, even if we’re taking a few sucker punches.

I’ve just posted a brief introduction about myself on LinkedIn! linkedin.com/posts/daniel-s…

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