Startle

Your playlist could be costing you sales. Music doesn’t just fill silence - it shapes behaviour, mood, and how long people stay. At Startle, we have a 5-step strategy to help retail & hospitality brands turn background music into a real growth driver. str.tl/41HwGUi

Inspired by her new album Ambiguous Desire, this playlist blends her latest work, back catalogue, and artists with a similar tone and texture. Thank you to @pias_global for inviting our Head of Music Development to Arlo's exclusive album listening party. str.tl/4coBTW0

We’re introducing Featured Playlists - a new way to bring artist-led curation into retail and hospitality spaces. Launching with: The Sound of: Arlo Parks 🎧

The new and improved Studio is here 🚨 Our latest release of Studio platform update introduces a redesigned interface, enhanced usability and speed, and new features that give users greater control across music, signage, and scheduling. str.tl/48qVzXV

In retail stores, restaurants, bars, and gyms, the tempo of your music can shape everything from dwell time to purchase behaviour. Let's take a deep dive into BPM and why it matters for retail and hospitality brands. str.tl/4rWCaVK

In recent years, lo-fi music has become one of the most recognisable sounds on the internet. But what is lo-fi music is, and why it’s so popular for studying and relaxing? str.tl/40O1WAJ

Today is World Sleep Day 💤 We have put over 140 smartphone alarms to the test to see which ones are the best (and worst) to wake up to for your mind and body. If you’re one of the billions of people who own an iPhone or Samsung handset, take note. str.tl/4bmZ6Yf

Whether you're a budding producer, an independent artist, or someone who just loves great sounding music, you’ve probably heard the terms mixing and mastering thrown around. But what do they actually mean - and why are they so important? str.tl/3MVx79P

We spoke to Magnus, our Head of Music Development, about how brands translate identity into sound, why inconsistency quietly damages perception, and why music needs structure as much as creativity. Read the interview 🎶👇🏻 str.tl/4sbhudh

At Startle, we’re fascinated by how music connects with people - and how data can uncover the patterns behind those emotional connections. So, we analysed 49 years of BRIT Awards history to identify what really makes a Song of the Year winner. str.tl/3OMSgU2

We are so proud to provide schuh with carefully curated background music and eyecatching digital signage. Find out more about our long-standing relationship with them 👟🎶 > str.tl/3MoC6PY

That’s why we’re strengthening our partnership with @GigRealm - to help operators not just book live entertainment, but actively promote it in-venue, effortlessly and automatically. Find out more below 👇🏻🎶 str.tl/4aOs9Ue

Live entertainment has always been one of the most powerful tools pubs and bars have to drive footfall. But there’s a common challenge operators face - booking great entertainment is only half the battle. If customers don’t know it’s happening, the opportunity is lost.

Let’s look at how GAA sports came to be and the impact they’ve had on Irish history and today’s communities. str.tl/4c1w3v5

Our brains are constantly pulled in a hundred directions: notifications, news, conversations, work deadlines, and more. Let’s dive into what green noise is, how it works, and why it might be the perfect tool to help you stay calm and focused. str.tl/3NqbqhW

Every month, Magnus, our Head of Music Development, pulls together his favourite tracks released that month. Check out his top 5 picks for January 2026👇🏻 str.tl/3MrQZkw

But what does the information we’ve found out actually mean for retailers? Find out more and read the full whitepaper, no details required. str.tl/4pA1wYs

As part of our new research, Songs That Sell: The Impact of Music in Charity Stores, we conducted a 21-day in-store study that tested three contrasting music genres, while controlling variables like tempo and volume.

We looked at their impact on sales, customer spend, staff mood, and in-store atmosphere.  Find out more about our key findings and download the full whitepaper here here, no details required: str.tl/3YCbGwI

As part of our new research, Songs That Sell: The Impact of Music in Charity Stores, we conducted a 21-day in-store study that tested three contrasting music genres - pop, classical, and jazz - while controlling variables like tempo and volume.