Steamworks

Heads up! We've just posted the Fests & Sales schedule for the second half of 2026, including the dates for our Summer, Autumn, and Winter Sale. store.steampowered.com/news/group/414…

(2/2) ...and sometimes they lead to outtakes. Like this one.

(1/2) Steam hosts Next Fest (on now!) 3x a year to help devs get feedback (and build wishlists) on games before they even launch. We also promote these and other @Steam events via video content, like this one:

Smash that like and subscribe button! That's what we were told to say to sound hip! We don't sound hip, do we?! What we mean is, greetings fellow humans! We have helpful tips for @Steam developers on our YouTube channel: steamcommunity.com/groups/steamwo… and: partner.steamgames.com/doc/home

A famous author once wrote, "Discounting* is in the eye of the beholder" and by "beholder" she meant "developers." YOU get to choose how and when you run discounts, but now we've made it easier on @Steam to see the monetary impact of each discount. Read more: store.steampowered.com/news/group/414… *ok by 'discounting' she meant 'beauty' but you get the idea.

3/3 You'll need: 1- A set of branding images 2- A (short!) written description 3- A gameplay trailer (ideally) 4- A dozen freshly baked cookies* More in our @Steam documentation here: partner.steamgames.com/doc/store/comi… *See now THAT ONE you shouldn't believe.

2/3: It's true! You can start building an audience on @Steam while building your game, giving players a place to learn more about it and add it to their wishlist. Here's how:

1/3: Us: "It's almost never too early to set up your Coming Soon page on @Steam ." Some developers:

Discounting on @Steam can take on a plethora* of different forms: -Steam themed fests -Steam Seasonal Sales -Third Party Events -Run your own custom discounts More in our documentation: partner.steamgames.com/doc/marketing/… *Yes, we used a thesaurus.

Wider (up to 1200px!), responsive @Steam Store pages are now in beta! This allows for bigger screenshots and trailers, more room for written descriptions, and it still scales down properly for smaller screens. Read more here: store.steampowered.com/news/group/414…

When it comes to marketing your game, don't forget to give your players easy ways to evangelize it to others. Example: Opportunities in @Steam Workshop for players to create their own content around your game: partner.steamgames.com/doc/features/w… Vaguely-related GIF:

Participating in @Steam Next Fest is a big part of many dev's launch plans. Why? How should you approach it? Where can you find this cat's jaunty hat? Watch our latest developer Q&A for all the answers (except that last one; ask Biscuit) youtu.be/ohmeO7uge-s

The @Steam Team has developer tips on our YouTube channel! Check out our new playlist with videos about: 😎Testing your game on Steam 😎Early Access 😎Steam Branches 😎Rich Presence And more! youtube.com/playlist?list=…

(2/2) Instead, think of wishlists as a thermometer. Use it to learn what kind of audience engagement works (or doesn't) in driving it. Thanks, Biscuit. You can go now. Oh s%$t, he's clawing my couch...

(1/2) Biscuit's back with a friendly* tip on how to look at wishlists for your game on @Steam . Yes, they can indicate potential success; but there is NOT a magical number to hit for it (or for featuring). *as 'friendly' as you can be as a snarky cat.

ICYMI: we've just announced the Steam schedule for the first half of 2026, including new Fests, the timing for the Spring Sale, and the Feb. edition of Next Fest. Read more here: steamcommunity.com/groups/steamwo…

You're a developer. You want your games to be easily discovered by players who will love them. You're a player. You want to find games you like more easily. So we're making it easier. A new @Steam Store menu has entered the (BETA) chat: store.steampowered.com/news/app/59311…

Earlier this year, @Steam started work to make it easier for players to find games with accessibility features. If you haven't yet, take a look at our documentation highlighting how you can display accessibility options your game supports: partner.steamgames.com/doc/accessibil…

Looking to reach more players on @Steam? Yosef, one of our Steam engineers, shares insights on how using Rich Presence can help: youtu.be/PzRQuNF6NZo

Have you set up your game with Depots and Packs? One of our @Steam engineers (Aaron) explains in this quick video how it can help your players more quickly download and update your game. youtu.be/903uvSI7-oc