Steve Piper

@CyberEdgeGroup just released the 2024 Cyberthreat Defense Report (CDR) and the results are in! 1,200 security professionals from 17 countries were surveyed about the threats they face and how they're mitigating their risk. Download your copy now! cyber-edge.com/cdr #2024CDR

A lot of cybersecurity marketers have written off content syndication after one bad campaign. I get it. But there’s a big difference between running a campaign and running the right one. Talking through what’s working right now in a webinar on April 14 (with the @CyberMSociety) 👉 What’s your experience been? 🔗 hubs.la/Q047msSl0

Heading to @OneRSACnext week? A bunch of the @CyberEdgeGroup team will be around San Francisco meeting with cybersecurity marketers, catching sessions, and probably drinking too much coffee. If you're attending too, it would be great to connect in person. What’s your RSA schedule looking like? Book some face time with us here: hubs.la/Q046ZDXc0

Cybersecurity webinars take real effort to produce. Speakers. Promotion. Moderation. Technology. But too often they’re treated as one-time events. The smartest teams turn them into long-lived assets: clips, blog content, follow-ups, and on-demand resources. Reality #7. #CybersecurityMarketing Here’s the full breakdown of all 7 realities. hubs.la/Q045LJNQ0

Not all cybersecurity webinars are meant to do the same job. Some build awareness. Some deepen engagement. Some surface buying signals. Different roles in the buyer journey require different KPIs. Reality #6: Context shapes measurement. How does your team separate pipeline influence from pipeline impact? #CybersecurityMarketing Here’s the full breakdown of all 7 realities. hubs.la/Q045LYh80

Anyone who has run a webinar program knows how quickly things can go sideways. Broken links. Audio glitches. Speakers struggling to connect. Execution matters. Scaling cybersecurity webinars requires operational capacity across many moving parts. Reality #5. What do you prioritize most in a webinar platform? #CybersecurityMarketing Here’s the full breakdown of all 7 realities. hubs.la/Q045LzHH0

Attention during a webinar is fragile. Slow pacing. Slides being read aloud. No interaction. And attendees quietly drift back to email. The best webinar programs design engagement into the session from the start. Reality #4. What keeps you engaged in a technical webinar? #CybersecurityMarketing Here’s the full breakdown of all 7 realities. hubs.la/Q045LzrM0

Marketers often debate whether webinars should be live or simulive. Both formats have advantages. Live sessions maximize interaction. Simulive reduces risk and scheduling pressure. Strong programs choose the format that fits the goal of the session. Reality #3. Which format has worked best for you? #CybersecurityMarketing Read all 7 realities here: hubs.la/Q045LQtV0

One quiet truth about cybersecurity webinar marketing: Most invitations get deleted without being opened. Not because buyers don’t value webinars. Because the topic doesn’t feel immediately relevant. When the topic aligns with active research, registrations follow. Reality #2: Topic relevance drives registration. #CybersecurityMarketing hubs.la/Q045LTRc0

Excited to share that my episode with Breaking Through in Cybersecurity Marketing Podcast is out now! We had an amazing conversation about AI-powered spear phishing, deepfake fraud, and how generative and agentic AI are being integrated into security platforms. Podcast title: How AI Is Influencing Security Buying Decisions: What Marketers Should Know I enjoyed chatting with Gianna Whitver thanks to Cybersecurity Marketing Society for having me on the show! 🙌 Listen here: N2K | Cyberwire: hubs.ly/Q044Fhtn0 Spotify: hubs.ly/Q044FhHs0 Apple Podcasts: hubs.ly/Q044Ff700 Watch it here: hubs.ly/Q044Fl110 #Podcast #NewEpisode #ListenNow

Webinar Tomorrow Cybersecurity buyers are consuming more content - and trusting less of it Content That Converts in 2026. 1pm ET / 10am PT Practical ideas for cybersecurity marketers who want content that actually converts 🎁 $100 Amazon gift card 👉 hubs.la/Q044qVsl0

If your content doesn’t change how a buyer thinks, it won’t change what they buy. Cybersecurity buyers trust less of what they read. “Thought leadership” has become safe and forgettable. 🎯 Content That Converts in 2026 🎁 Win a $100 Amazon gift card hubs.la/Q042vs2w0

Looking for a high-impact way to engage with customers and prospects? Webinars deliver reach, credibility, and results. This blog shares 5 reasons to make them part of your marketing strategy. hubs.la/Q03_5DVV0 #cybersecuritymarketing

In the news... hubs.la/Q03-_2GW0 #cybersecuritynews #cybersecurity #cyber #banking #banks #firewall #databreach #data

Looking to boost visibility and fill your pipeline? Multi-vendor webinars let you showcase your solutions, engage high-intent buyers, and drive serious leads. Check out the 10 reasons to present on CyberEdge multi-vendor webinars. hubs.la/Q03-Y20X0 #cybersecuritymarketing

In the news... hubs.la/Q03-PpDF0 #cybersecuritynews #cybersecurity #cyber #infosec #malware

Are you tracking the right #marketingmetrics—or just guessing? Learn the 5 metrics every #cybersecurity #CMO should track to drive #cybersecuritymarketing strategy, prove #marketingROI, and secure resources. hubs.la/Q03-KWTm0

In the news... hubs.ly/Q03-Dx1P0 #cybersecuritynews #cybersecurity #budget #infosec

Feeling short-handed on the content marketing front? Hiring takes time—and training takes longer. Check out our blog for 7 ways outsourcing content writing can save you time, money, and effort. #cybersecuritymarketing hubs.la/Q03-y1xT0

In the news... hubs.la/Q03-qrsJ0 #cybersecuritynews #cybersecurity #malware #strategy

Looking for insights to take your cybersecurity lead-generate efforts to a new level? Check out this CyberEdge webinar replay and learn from your peers! hubs.la/Q03-mpm60 #cybersecuritymarketing