Strategic Health Care Marketing

Next Wednesday (3/25) — Tune in for our free #webinar, "Patient Journey in a ChatGPT Health World." You’ll learn how #AI is reshaping patient decision-making—and how to align content, credibility, and access to stay visible and competitive. Learn more: ow.ly/qKn350Yw2AP

Patients increasingly consult #AI before visiting a provider’s website. Is your organization showing up as the trusted answer? Learn how content, credibility, & operational access shape visibility in today’s AI-driven patient journey in our free #webinar: ow.ly/ZntH50Ys31c

Generative AI is changing how health care organizations create, scale, and govern content. Discover how health care organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work: ow.ly/peVX50Yrv1o

Patients aren’t following a straight line to care anymore. #AI search, #ChatGPT, and trust signals now shape who gets chosen or skipped. Join our free webinar on March 25 to learn how content, credibility, & access strategy drive visibility. Learn more: ow.ly/sAOH50YpmCG

A small health care marketing team is appearing in AI Overviews next to major national brands by making intentional, data-driven content decisions. Check out our new article to learn more + get actionable tips on how to show up in search in an era of AI: ow.ly/6oT550Y4274

Is #AI ready to outthink human insight in creative strategy decisions? Our new article dives into a side-by-side comparison of AI-generated versus traditional market research to see how each measures up in predicting what truly resonates with audiences: ow.ly/R3zb50XXr1O

How do you strike the right balance between empathy and evidence-based care in healthcare marketing? Check out our recent Ad Showcase to see how UCSF Health’s “Compassionate Care. Lifelong Results.” campaign blends humanity, strategy & creative excellence: ow.ly/4HUZ50XTIur

Health care marketers have long relied on workarounds to navigate strict privacy regulations. But the era of the workaround is ending. Learn how to future-proof your tracking and analytics capabilities while maintaining compliance in our recent article: ow.ly/BA4G50XT8el

AI is rewriting the playbook for senior living sales and marketing. Join our free #webinar on Dec 17 to learn the 2026 trends that will shape family decision-making, and how proactive communities are using #AI to drive occupancy and outperform competitors: ow.ly/Jver50XFWQX

#Healthcare marketers are under pressure to use #AI in ways that strengthen performance and support innovation. Join us Dec 8-12 for a virtual week of sessions that will help you advance your AI strategy with confidence. Register or learn more here: ow.ly/xE1y50Xx9lX

In today’s competitive hiring market, #healthcare organizations must align their brands & culture to attract and keep the right talent. Discover 5 actionable tips on how to create recruitment & retention campaigns that truly connect & keep talent engaged: ow.ly/iYcs50XuqhP

Health systems are battling post-pandemic staffing shortages. Discover how Renown Health and The Christ Hospital boost recruitment and retention with authentic messaging, digital outreach, and a culture-first employee brand that drives results: ow.ly/tqQu50XtaG3

Academic medical centers face unique challenges—from brand clarity to community connection. Find out how leading #AMCs use bold, innovative marketing to strengthen their mission and expand their impact in our new exclusive report: ow.ly/k2c350Xrmol #AcademicMedicalCenters

Can a 5-year roadmap really transform a health system’s marketing? CHRISTUS Health is proving it can. See how a structured market maturity model drives faster wins, unified branding, and measurable progress toward long-term growth: ow.ly/sWBp50Xo6MT #HealthcareMarketing

A new CEO, a new CMO, and a 10-year strategic plan set the stage for Banner Health’s first brand campaign in eight years. Learn how Banner transformed its name into a powerful brand asset, plus insights for shaping your own brand story: ow.ly/1LSf50Xm6xb

Last chance to register! Join us TODAY @ 2pm ET for our free #webinar, "How Patients Really Search for Healthcare in the Age of AI." You'll learn how #AI is reshaping search behavior for health content & strategies to adapt to these changes. Register here: ow.ly/Y9fB50Xm6k2

Children’s hospitals face unique marketing and operational challenges. Our new report shares data-driven, storytelling-based strategies to help them connect with families, strengthen brands, and achieve long-term success in pediatric care. Learn more: ow.ly/pz7C50Xlcgy

AI is rewriting the patient journey — and your SEO strategy. Join our free webinar next Weds (11/5) to get an exclusive look at new national data on how consumers use #AI for health info, who they trust, and what it means for your brand. Learn more: ow.ly/a0Pa50Xjouq

U.S. birth rates just hit a record low & pediatric hospitals are fighting for fewer patients. Read our new article to learn how they’re adapting to demographic decline: ow.ly/2sCw50Xh9Aw #Healthcare #Hospitals #Healthcare #ChildrensHealth #ChildrensHospitals #PediatricCare

#Healthcare marketing is evolving as consumers demand authenticity, emotion, & human connection over traditional messages of excellence & empathy. Read our recent article with Stephanie Wierwille to learn about 4 emerging themes in brand storytelling: ow.ly/laNk50Xh95K