
#MarketResearch has lots of shiny new techniques (implicit, neuro, etc.) but the #focusgroup is still relevant. A great moderator can do wonders to unearth new & compelling insights. #mrx #newmr cc @lennyism @LoveStats vox.com/the-goods/2019…
Susan Bell
1K posts

@SueBellResearch
Customer and user research, focussing on #plainlanguage and the older market.

#MarketResearch has lots of shiny new techniques (implicit, neuro, etc.) but the #focusgroup is still relevant. A great moderator can do wonders to unearth new & compelling insights. #mrx #newmr cc @lennyism @LoveStats vox.com/the-goods/2019…



"The discussion starter therefore could and should be related to the contents that are taught or talked about." I very much agree. This is my approach in focus group discussions. Each participant introduces themselves by way of talking about some facet of a research question.












Tomorrow - join #qualitative leaders like Edward Appleton of @hpyThink, for our "Future of Qualitative Workshop"! Gain Advance Points through presentations, Q&A, and small group discussions - don't miss your chance!qrca.org/event/global-w…

We are excited to announce a brand new workshop: "The Future of Qualitative"! Join us on May 28 from 9am – Noon CT hear from prominent voices in #qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. qrca.org/event/global-w…






