Mike Sullivan

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Mike Sullivan

Mike Sullivan

@Sullys_Blog

Helping investors build profitable portfolios | Free tips + sales insights | https://t.co/5fHf08Cgni | https://t.co/8iVqA7BLcX - Last chance before you drop

Chicago, IL Katılım Nisan 2010
870 Takip Edilen7.5K Takipçiler
Mike Sullivan
Mike Sullivan@Sullys_Blog·
If a person hears a domain once and can spell it correctly later, that is a real strength.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
Domains in sensitive industries like legal, medical, financial, or security often need stronger trust signals than casual consumer brands.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
I pay attention to whether a name feels trustworthy. Trust is one of the most underrated drivers of domain value.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
Confusing spelling can reduce buyer confidence, especially for businesses that depend on referrals and word of mouth.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
Pronounceability matters because spoken word marketing still matters.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
A useful exercise is to say the domain out loud. Some names look better on a screen than they sound in real life.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
If the phrasing feels awkward in conversation, that weakness often carries over into branding.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
In two word domains, word order matters. The better name usually sounds natural the first time you hear it.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
One word domains often carry value because they are scarce, simple, and easy to remember. That does not mean every dictionary word is strong.
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Leonid-Costin Kațer
Leonid-Costin Kațer@katerleonid·
Justice(.)gg sold for $99 recently. Cheap or expensive?
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TLD Investors
TLD Investors@TLDInvestors·
@Sullys_Blog That’s not what I read in someone’s book I think it was called short=gold
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
A short domain is not automatically a strong domain. Brevity helps, but relevance and commercial fit still matter.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
Domain quality is often easier to judge when you imagine the actual business using it on a homepage, business card, and ad.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
Wholesale value is what investors might pay. Retail value is what a strategic end user might pay. Those are different markets with different logic.
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Mike Sullivan
Mike Sullivan@Sullys_Blog·
When I evaluate a name, I separate wholesale value from retail value immediately. Mixing those two is where a lot of mistakes start.
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