Superior Livestock Auction

The auction method wins again. Hear the latest cattle market insight from World Champion Auctioneer Trent Stewart, live from Superior’s Video Royale on RFD-TV’s Market Day Report. Ready to sell #TheSuperiorWay? Call 800-422-2117.

A good auction brings cattlemen together. A great one makes them feel like family. Jim and Mary Sue Davis put on an unforgettable Customer Appreciation Dinner at Superior's 35th Annual Video Royale complete with 44 Farms steaks, great music and even better company. We’re grateful for the customers, representatives, buyers and friends who have made Video Royale a Superior tradition for 35 years. Join us tomorrow at SuperiorLivestock.com for one more day selling great cattle in the West.

A day in the life of Superior's Video Royale. From sunrise to sunset, this is where the cattle industry comes together in Winnemucca, NV. 💻 Watch and bid live today at SuperiorLivestock.com.

The West wasn't won on salad. It was built by cattlemen. Day 2 of Superior's Video Royale features Region 1 & 2 feeder cattle, Idaho calves and Utah calves all selling live from Winnemucca, NV. Watch and bid live at SuperiorLivestock.com.

Meet the auctioneers behind Superior's Video Royale. They're more than great auctioneers, they're cattlemen who understand the value behind every lot. Join us July 27–30 in Winnemucca, NV and live online at superiorlivestock.com.

Get an early look at the bred cattle selling Wednesday, July 29 in the Superior Livestock Video Royale Video Auction. 👀View the catalog and bid live at superiorlivestock.com

It started as a cattle raisers agreement. When the Seminole Tribe gained federal recognition in 1957, the cooperative's cattle agreement became the foundation for the Tribe's constitution. One industry. One legacy. One remarkable story. Watch the full story on Superior's YouTube today: youtu.be/frvzJ9eVdyY #TheSuperiorWay

Superior Auctioneer and Rep Trent Stewart joined RFD-TV’s Market Day Report to break down the cattle inventory offered so far this summer and the buying opportunities still ahead. Looking for high-quality, British-based genetics? Don’t miss Superior’s Video Royale, July 27–30. Watch and bid live at SuperiorLivestock.com.

Your calves have one chance to make a first impression. Make sure it's in front of the nation's largest buyer base. ⏰ Big Horn Classic consignment deadline: July 31 ☎️ Contact your Superior representative today 800-422-2117

The high desert raises them different. Built on grit. Developed with proven genetics. Backed by generations of hard work. That's GJ Livestock LLC Nick, Jaimi & Judy Wilkinson. Selling July 27–30 at Superior's Video Royale in Winnemucca, NV & live online at SuperiorLivestock.com.

One bid can change everything… For many ranching families, this is their one paycheck of the year. Here's what goes through their minds as the bids start rolling in. Watch the full episode on YouTube: youtu.be/2e1u5G9qmck #TheSuperiorWay

This is where the West goes to market. More than 142,000 head. Four days of true price discovery. One unmatched buyer base. Join us July 27–30 for Superior's Video Royale, live from Winnemucca, Nevada. 🎥 Browse the catalog: SuperiorLivestock.com 💻 Watch & bid live online: SuperiorLivestock.com

It all starts with the grass… At Padlock Ranch, replacement heifers are developed using rotational grazing with moves twice a day or every other day to care for both the cattle and the land. Watch the full episode on YouTube: youtu.be/iptGHOpxYhQ

Superior Rep Mike Bolinger joined RFD-TV's Market Day Report to talk about the optimism coming out of Week in the Rockies and what’s still ahead in Superior’s Summer Run.

Superior Livestock’s Week In The Rockies is one of the largest test of fall delivery calves. Demand remained strong all week despite the downward trend of the cattle futures. Region 1 & 2 feeder steers and heifers were $30 - $50 cwt higher than the Week In The Rockies offering one year ago. Region 3/4/5/6 feeder steers and heifers were also $40 to $70 cwt higher than one year ago. The biggest advance was seen in feeder heifers, bringing $20 - $25 higher than the Corn Belt Classic offering; suggesting that tightened supply and replacements are playing into buyers’ intentions. Calves from all regions were as much as $80 - $115 cwt higher when comparing to 2025 trending at 28 percent higher. The beef dairy crosses followed the beef calves at $100 cwt higher than the offering one year ago. Bred stock was well received and in high demand as much of the country was receiving heavy rain. A few highlights👇 Streiff Ranch LLC, NE 445# Heifer Calves - $700/cwt Pancost Angus Scott & Kathryn Pancost, CO 625# Weaned Str Calves - $520/cwt Odle Livestock, CO 635# Heifer Calves - $530/cwt Hall & Sons Cattle Co., NE 565# Weaned Str Calves - $561/cwt Hackamore Ranch, SD 500# Steer Calves - $575/cwt Kudlock Ranch LLC, SD 540# Steer Calves - $550/CWT Clear Creek Cattle Company, WY 440# Steer Calves - $657.50 1,653 lots sold #TheSuperiorWay to deliver now through April 2027. Next Superior Video Auction: Video Royale July 27-31, 2026. Find a rep, consign your cattle or register to bid at SuperiorLivestock.com.

Strong prices and tremendous cattle highlighted Wednesday at Superior's Week in the Rockies Video Auction. A few highlights 👇 Lazy S Ranch, Inc., WY 410# Steer Calves - $680 Steve & Josey Wilson, UT 500# Steer Calves - $577.50 Little Land & Livestock, ID 525# Steer Calves - $527.50 Lazy 8 Land & Livestock 450# Steer Calves - $610 CV Ranches, ID 585# Weaned Str Calves - $520 Watch the auction live all week long at superiorlivestock.com offering over 241,500 head.

And the consensus is... sell at auction. Hear the latest market insights from Superior's Charly Cummings on RFD-TV's Market Day Report, live from Superior's Week in the Rockies Video Auction.

Strong prices and tremendous cattle highlighted Tuesday at Superior's Week in the Rockies Video Auction. A few highlights 👇 Gooseberry Creek Ranch LLC, WY 960# Feeder Steers - $366.60 Cedar Top Ranch, NE 910# Feeder Steers - $376 HD Ranch, WY 850# Feeder Steers - $401 Trinity Feedyard LLC, KS 680# Beef Dairy Cross Steers - $478 Mart & Cindy McNutt, NE 925# Feeder Heifers - $366.50 Sid Strohl, KS 770# Feeder Steers - $421 Watch the auction live all week long at superiorlivestock.com offering over 241,500 head.

More than 241,500 head. One unmatched marketplace. Watch Superior's Week in the Rockies live all week at SuperiorLivestock.com.