Corey Frankosky

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Don't let keyword planners mislead you. Google Ads & SEM are distinct. Focus on relevant long-tail variations & filter for searches >= 30 & bid ranges. Prioritize keywords like "Google Ads management services" for max conversion potential. #GoogleAds #SEOTips

Want more patients fast? Start with a robust website! Detail every service, specialty & location. This improves patient experience & boosts your Google SEO, making it easier to rank for specific searches like 'ankle pain Murrells Inlet'. #HealthcareMarketing #PatientAcquisition

@SMB_RealEstate Thank you, Ryan!

I acquired a business with an SBA loan and am on track to grow it 56% in less than 3 years. Here are the 5 decisions we made post-close that got us there and what each one actually cost. 1. Split the sales process Industry standard: one salesperson handles everything from lead intake to close to follow-up. We split it. Office team handles scheduling and follow-up. Sales rep only does in-home consultations. Result: more appointments per day and 30% of our closed deals now come from structured office follow-up that wasn’t happening before. Cost: $0 (reorganized existing roles). 2. Invested in digital marketing early The previous owners grew on reputation and referrals for 28 years. That still works, and 42% of our sales come from repeat buyers. But we layered on SEO, Google Ads, and Facebook. We spend about $8K/month across all paid digital channels and generate 100+ leads per month. We’re seeing roughly a 10-12x ROAS across all channels combined, though we’re still dialing in attribution as we build out our CRM. Cost: ~$96K/year in total digital marketing spend. @irentdumpsters for SEO. @SurfsidePPC for paid ads. 3. Tracked everything daily and weekly, not just monthly Close rate, average ticket, lead source, pipeline aging. Before I bought the business none of this was tracked at all. We started with a color-coded Google Calendar and a spreadsheet. Just having visibility into the numbers on a daily and weekly basis changed how the team operated. Cost: my and our GM’s time 4. Rebuilt the factory floor Grew 19% in year one and production couldn’t keep up. Spent six months redesigning the entire shutter manufacturing process. Two new machines, new floor layout, new workstations. Steps added, even more deleted. Increased capacity 25%. Cost: ~$300K in equipment (that should last 20 years). This was the hardest and most disruptive decision on the list, but the difficulty of retooling a factory floor is the same thing that makes manufacturing a moat. Your competitor can’t just decide to do this over a weekend.​​​​​​​​​​​​​​​​ 5. Hired a second field salesperson We got to almost $4M with just one due the structure mentioned in No. 1 above. Once we had more capacity (No. 4) we could fulfill more demand but needed more leads running through the system, which were generated by accelerating No. 2 above + a 2nd GBP. Then we added a second rep, and within weeks we had our best sales month in the 30-year history of the company. Cost: one salary plus commission & $1k in new marketing spend to feed two reps instead of one. None of these are revolutionary. That’s the point. The growth playbook for a small business isn’t some genius strategy. It’s a handful of boring, obvious decisions executed in the right order with real dollars behind them. The order matters. We couldn’t hire a second rep before the factory could handle the volume. We couldn’t rebuild the factory before revenue justified the investment. We couldn’t grow revenue without marketing. And none of it works if you’re not tracking the numbers closely enough to know what’s actually happening. Every step funded the next one. The sequence matters!

Dominate local search! Build a robust site and optimize Google Business Profiles for every location to blanket your area. Add individual doctor profiles for a personal touch and a ranking boost. Win the local market! #LocalSEO #GoogleBusinessProfile #MarketingTips

Dominate local search for your practice! Create Google Business Profiles for your locations AND individual doctors. This strategy helps you rank higher and ensures patients find exactly who they need. #LocalSEO #GoogleBusinessProfile

Competitors are missing thousands of keywords in AI voice & TTS! 🎙️ Don't just build pages; target their traffic gaps to boost SEO and drive sales. Find the missed opportunities and win the ranking war. #SEO #AI #DigitalMarketing #ContentStrategy

A business with zero reviews or a weak online presence is easily overlooked. Build trust with 20+ 5-star reviews. Start by asking local clients or previous patients to share their experience. #LocalSEO #CustomerReviews

Unlock competitive keyword gaps for SEO by analyzing top competitors with tools like SpyFu and Google Keyword Planner. Identify untapped opportunities and focus your content strategy for maximum impact. #SEO #KeywordResearch #DigitalMarketing

Stop targeting broad terms like "beauty service near me." Focus on high-intent keywords like "nail salon" or "pedicure near me" to win clients. Use search campaigns, optimize for leads, and set up call tracking for the best ROI. #GoogleAds #DigitalMarketing #SmallBusiness

Struggling with a small Google Ads budget? Start with high-impact keywords and exact match. Target terms like 'tree service marketing agency' to maximize your $5-$20/day spend. Be diligent with your search terms report, especially when using phrase match. #GoogleAds #PPC

Competitor analysis reveals 248 actionable keyword gaps for Powtoon, with AI voice & text-to-speech being a major opportunity. Focus on these areas to capture more traffic. #SEO #ContentStrategy #AI

Can you run Google Ads with just $20 a day? This tutorial covers when it's possible and when it's a non-starter. Dive into the details with us! #GoogleAds #PPC #DigitalMarketing

Most SMB owners think they have a growth problem. Nope. They have a constraint they haven’t correctly diagnosed yet. Your business is either demand constrained or supply constrained. Every time you solve one constraint, you typically flip to the other. @AlexHormozi calls this the accordion effect. I’ve lived it multiple times in two years of owning a shutter factory. 2024: Demand constrained We acquired the business doing about $3M. We needed more customers. Invested in digital marketing, dialed in our sales process, split responsibilities between field sales and office follow-up. Revenue grew 19% that year. Problem solved, right? Nope. Second half of 2025: Supply constrained Now we had the demand but production couldn’t keep pace. Lead times stretched. The factory floor was designed for a $2M business, not $4M. So we spent six months completely redesigning our shutter manufacturing process. Two new machines. New floor layout. New workstations. Steps added, even more steps deleted. Increased production capacity by about 25%. Problem solved again? Nope. Early 2026: Demand constrained (again) Now we had excess capacity and needed more demand to fill it. This time, we had the leads but needed to accelerate our timeline from top of the funnel to in-person estimate, so we hired a second salesperson. Within weeks we had our best sales month in the 30-year history of the company. $74K in a single day. Shattered the all-time monthly record by 30%! Simply by solving our in-person estimate bottleneck (going from one rep to two). And guess what? Things are breaking again already! Right now: Flipping back to supply constrained. The showroom is getting overwhelmed on Saturdays. Walk-ins waiting 15-20 minutes. Phones going unanswered during peak hours (going to solve this with AI but we want humans answering as much as possible). We had a leadership meeting about it this week. The front office is the new bottleneck! The accordion never stops. You just get faster at recognizing which constraint you’re in and responding before it costs you. The mistake most owners make is solving the either misdiagnosing (or just never diagnosing at all) the constraint. More ads don’t fix a production bottleneck. A better factory doesn’t help if the phone isn’t ringing. Diagnose first, then act. Constraints are unavoidable in a growing business. Recognize which one you’re in right now and attack it maniacally until it’s fixed. Then do it again!

Find high-potential keywords! Use Google Keyword Planner with competitors like Powtoon, Animaker & InVideo. Download CSVs & analyze rivals on SpyFu to uncover more opportunities. #SEO #KeywordResearch #DigitalMarketing

Paid advertising is key to a self-running practice. Beyond your strong website and local presence, ads ensure a consistent patient flow, even in competitive markets. Get more clicks daily to drive practice growth. #Marketing #PracticeGrowth #Advertising

A robust website is key! Include an 'About' page, team bios, specialties, locations, and even pricing. Detailed service pages (e.g., for knee or elbow pain) are crucial. Give people all the info they need to see you can help. #WebDesign #BusinessTips

Unlock AI keyword research for SaaS! Discover competitor strategies and find valuable PPC & SEO opportunities by analyzing top organic rankings. Start with tools like SpyFu, even the free version, to identify keywords that drive traffic. #SAO #KeywordResearch #DigitalMarketing

Building a Google Ads campaign can be done in minutes with this tool, analyzing keywords and ad groups. It even helps shape your SEO strategy by identifying missing website pages for specific product variations. #GoogleAds #SEOStrategy

Keep visitors engaged on your website! Set triggers to activate after they've spent a certain amount of time, like 30 seconds. This ensures they're not just clicking around but genuinely interacting with your content. #Web Analytics #Engagement