Survation.

NEW: Senedd Voting Intention Poll for @AberUni and @NewyddionS4C shows a tight race between Reform UK and Plaid Cymru, with Labour in a distant third place. RFM: 30% (+6) PC: 28% (+4) LAB: 15% (-12) CON: 10% (-5) GRN: 10% (+5) LD: 4% (-1) OTH: 4% (+3) Changes vs April 2025

Survation supported the Democracy and Boundary Commission Cymru with a lite-style audience segmentation ahead of the 2026 Senedd election in May. We identified four key Welsh voter groups, helping to pinpoint the audiences most in need of clear, trusted election information and to shape the Welsh elections information platform. Find out more about the platform: dbcc.gov.wales/news/04-26/vot… 8/8

Appearing on the Crashed podcast hosted by Alex Hudson and Chris Stokel-Walker, @DamianSurvation discussed the growing role of AI in polling and market research. Given the high stakes nature of accurately understanding what the public thinks, Survation's view holds that AI can never be a shortcut to uncovering people's attitudes to the pressing issues of the day. Listen on Spotify: open.spotify.com/episode/6rd0Zx… Listen on Apple Podcasts: podcasts.apple.com/gb/podcast/pol… 7/8

Survation April Newsletter: Election Time With elections approaching, our recent work has shone a light on public attitudes in Scotland and Wales, as well as the views of Labour members and the future of AI in polling and market research. Other topics have included teenagers’ attitudes to work, renewable energy in Scotland, and electoral information in Wales. A selection of highlights from the last month are below. Read in full: mailchi.mp/survation/surv… Subscribe to our mailing list here: t.co/T4RXKRheaO 🧵 1/8

For more analysis: survation.com/labour-set-to-… Get the data here: cdn.survation.com/wp-content/upl…

Plaid is strongest among younger voters (40%), those in North Wales (31%), those who speak Welsh fluently (52%), and people expressing a strong Welsh national identity (43%). Meanwhile Reform is strongest among male voters (34%), those aged over 65 (37%), and in Mid and West Wales (34%).

NEW: Senedd Voting Intention Poll for @AberUni and @NewyddionS4C shows a tight race between Reform UK and Plaid Cymru, with Labour in a distant third place. RFM: 30% (+6) PC: 28% (+4) LAB: 15% (-12) CON: 10% (-5) GRN: 10% (+5) LD: 4% (-1) OTH: 4% (+3) Changes vs April 2025

Bore da, new Survation polling out for S4C today, very little between Reform and Plaid in Wales with about a week left before polling day, details:

EXCLUSIVE: Four in five Labour members think PM has handled Mandelson scandal badly, but are split on new leadership for party labourlist.org/2026/04/mandel…

I joined @alexhuds and @stokel on the @CrashedPodcast this week to talk AI, synthetic data and the future of polling - can public polling work without the public? Spotify: bit.ly/CrashedSpotify Apple: apple.co/4qkgmmV

For more analysis: survation.com/snp-tracking-t… Data tables are available here: cdn.survation.com/wp-content/upl… 4/4

In terms of who Scots would least like to see as part of the next government, Reform UK tops the list on 34%, followed in a distant second by the SNP on 17%. Most of the other parties hovered between 10-15%: Labour (14%), Green (11%), and Conservatives (10%). The Liberal Democrats were the lowest preference of only 3% of Scots, and 10% said they did not know who they least wanted to see in government. 3/4

NEW: Scottish Parliament Voting Intention (Constituency Vote) SNP 35% RFM 20% LAB 20% CON 13% LD 10% GRN 1% F/w 14th-21st April 2026. Read more: survation.com/snp-tracking-t… 🧵1/4

We are hiring! Survation is looking for a Junior Research and Data Analyst to join our team. More info: survation.com/survation-is-h…