Swayable⚡️

Why pretest with Swayable? Simple. Find out what works, so you can put your marketing $ behind the assets that are most persuasive.

Stakes are at an all-time high this election, but as Ground Media’s new study shows, slight shifts in support among key groups can tip the balance. Check out the research, powered by Swayable’s RCT tech, to learn which ad most impacted voter enthusiasm: hubs.ly/Q02WdKs-0

Leading into the 1st Presidential debate, we polled 1,000 potential voters across various demographics about their expectations. You can see full results and commentary here: hubs.ly/Q02DzLqz0

Lively discussion on misinfo & the structural problems in our digital ecosystem with @FastCompany EIC @bvaughan71, @CheckMyAdsHQ CEO @catthekin, @VoterFormation CEO @TatendaCheryl, @Microsoft economist @DavMicRot & ex- @UBS CEO @robertwolf32 at @Swayable’s #Persuasion2024 today

Analyzing a novel dataset of experiments, @lukebeehewitt, @dbroockman, Alexander Coppock, @Ben_Tappin, @jslez, @valerierose, @natelubin, & @m_hamidian elucidate the efficacy of political advertising campaigns. #APSRFirstView ow.ly/FNe050QRF2l

If you're attending ARF’s AUDIENCExSCIENCE conference, join Swayable’s CEO James Slezak & Cesar Brea, Partner at Bain & Company on 3/21. You'll learn how to build transformative programs that leverage causal impact data to drive major increases in returns from brand marketing.

🌟 A recent study by Swayable conducted during the Oscars found that combining a funny, unscripted moment with a traditional ad can increase brand lift and purchase consideration.🎬 #Oscars2024 #MovieMarketing #DonJulio #JimmyKimmel #MarketingStrategy #BrandLift #SwayableStudy

New Swayable research shows that Oscars clips impact movie interest more than trailers! Acceptance speeches drive audience intent, especially among non-Oscar viewers. Find out why Oscars clips are the new game-changer in film marketing! #Oscars hubs.ly/Q02n_29c0

If you'll be at SXSW, join Swayable CEO & Co-Founder James Slezak on March 8th for his panel with Tatenda Musapatike, Founder & CEO of Voter Formation Project, and Erin McDonough, VP, Global Strategy & Insights at Paramount. hubs.ly/Q02l__Sw0

A must-read in @politico  for strategists and marketers leading world-changing campaigns. The study analyzed more than 600 ads tested on Swayable by more than 50 campaigns across the 2018 and 2020 cycles. #Elections2024 politico.com/news/2024/02/1…

NEW: in @apsrjournal we report a treasure trove of data from inside dozens of campaigns’ own experiments on persuasion The data reveal experimentation at a vast scale that is revolutionizing campaigning challenges academic theories & could have implications for democracy 🧵

@dbroockman Excited to share the results with everyone! It's been a fantastic collaboration with yourself and the full team -JS

Thank you @Swayable and my amazing coauthors on this paper, now 6 years in the making! Full paper here: cambridge.org/core/journals/…

🏈 The Super Bowl was a hit with over 123 million viewers! Celebrities were everywhere in the ads, but does having a celebrity really make a difference? Check out our study here: hubs.ly/Q02k-5wN0 #SuperBowlAds #CelebrityImpact #MarketingInsights

An exceptional keynote highlighting "The Power of Persuasion" by #JamesSlezak, CEO @Swayable @WebSummit 2024 in Lisbon.

The New Science of Persuasion: Swayable at Web Summit 2023 youtu.be/ZZHKmRI3e60?si… via @YouTube

@Swayable Awarded U.S. Patent For Persuasion Measurement Technology martech360.com/mobile-tech/di… #martech360 #newsmedia #news #marketingtechnology #artificialintelligence #mobiltech #digitaladvertising

Congrats @Swayable (#HGL2) on being awarded this US patent!

We are excited to share the news that Swayable has been awarded a U.S. Patent! The patent recognizes breakthroughs in using causal data and machine learning to prove the impact that content has on consumers' attitudes, opinions, and intentions. globenewswire.com/news-release/2…

Sometimes sticking to your values is the right move. Even if it seems boring. It shows consistency and consistency = trust. Great keynote about persuasive marketing from @Swayable at #Websummit in Lisbon last week. #websummit2023 #lisbon #marketing #persuasivemarketing

@noeltoolan 🥰

#PandaConf #WebSummit2023 - The Marketing Altar - kneeling room only!! #JamesSlezak of @Swayable on measuring persuasion !!

“In marketing you’re either doing direct response campaigns. Or persuasion. If it’s a change that happens in our head, how do we measure it?…. Metrics are here to support visionary story telling. Not replace it.”- @jslez of @Swayable at @WebSummit