Swell Private Wealth

Steve is such a life insurance nerd! This is proof. bit.ly/3Usdve5 #cpa #cpacanada #cpaalberta #cpacalgary #cpaedmonton

Accountants, we're here to help you with all your questions and concerns. Straight goods, we'll tell you like it is. Life insurance drives massive value for your clients. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Zoom out for a second... No perceived client need: Accountants may not have enough information about their client's life stage or financial situation to recognize the need for life insurance. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Belief that insurance isn't urgent: Accountants may not see the urgency in discussing life insurance with clients, especially if they believe there are more pressing financial issues. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Not part of their business model: For some accountants, providing life insurance referrals may not align with their existing business model or service offerings. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Fear of bad outcomes: They might worry about recommending life insurance that doesn’t meet the client’s needs or that turns out to be inappropriate down the line. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Lack of time to explore options: You may feel you don’t have the time to properly vet insurance solutions or educate yourself about available products. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Competing financial priorities: The accountant may feel that their client should focus on other financial matters first, such as paying off debt or investing, before considering insurance. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Existing relationships with other professionals: Accountants may already have a strong relationship with another advisor and are reluctant to switch or refer elsewhere. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Fear of creating extra work: Referring clients to life insurance professionals could be seen as adding complexity and extra workload to the accountant's practice. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Perception that insurance is only for the wealthy: Some accountants may believe life insurance is only valuable for high-net-worth clients, not the average family or business owner. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Hardly anyone asks for Borscht. Lack of client interest: If clients are not asking about life insurance or expressing concerns about their estate planning, the accountant may not bring it up. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Focus on compliance: Accountants may be overly concerned about compliance issues or legal risks associated with making referrals for financial products. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Client perception of “sales pitch”: You may fear your clients will think the insurance referral is purely a sales tactic rather than a genuine recommendation. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

No financial incentive: Accountants may not see the direct financial benefit to their practice from making a referral. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Fear of losing clients: You may worry that referring clients out could lead to the client being poached by the advisor for other services. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

Damned if you do and damned if you don't. Concern over reputation: Accountants may worry that referring an insurance advisor could damage their reputation if the client has a bad experience. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

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Double rainbow... Misunderstanding the complexity: You might think life insurance planning is too complex or not something you can easily explain to clients. #cpa #cpaalberta #cpacanada #cpacalgary #cpaedmonton

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