Swim Into The Sound

Back in February, we caught up with @equipment_ohio as they were recording their upcoming third LP with Billy Mannino at Two Worlds Recording. We picked the band's brain on everything from their recent output to tour life, and more. Read the feature here. swimintothesound.com/blog/2026/4/27…

17 years ago today, 21st Century Breakdown was unleashed on the world. The Static Age lives on ⚡️

Happy birthday, Green Album swimintothesound.com/blog/2026/4/28…

Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients. The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show. In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views. “On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown. “Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.” Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip: nymag.visitlink.me/w6Bu9N

also, icymi-@eisenbergsounds and I surprise released our first set of recordings as whait for @longform_ed's residence project! on bandcamp and all streaming services now :) some deeply weird and often catchy stuff: moreeaze.bandcamp.com/album/icarus-i…

Ascent Effort, the sophomore album from Portland’s @RhododendronPDX, is, at times, an assault, an expanse, and, above all, an epic. Poppy Sinclaire reviews the true make-or-break swing from the brutal-prog-post-rock-experimental trio. swimintothesound.com/blog/2026/5/15…

6 years ago today, Charli xcx released ‘How I'm Feeling Now.’

IT’S A MIDWEST GIRL SUMMER. ‘One Wish’ is out now, link in bio🌈

NEW SPLIT RECORD OUT NEXT WEEK !!! first release on vinyl… Online preorders will be up later this weekend!

At long last, the return of If These Trees Could Talk (in album form) arrives July 10th via Metal Blade Records. The first single from The Hidden Hand is the six-minute “Blurry Creatures,” and @VERTICALCOFFIN has the lowdown for this week’s Swim Select. swimintothesound.com/swim-selects/2…

9 years ago today, Paramore released ‘After Laughter.’

4 years ago today, Ethel Cain released her debut album ‘Preacher’s Daughter.’

live laugh love

We are playing shows in North America this Fall. Presale starts Wednesday at 10am. Sign up at slowpulp.com. General tickets on sale Friday at 10am

Shows

bummer summer 3 w/ @palettestaches @mudwhale @btmbrkt @arcadia_grey @anytwowordsband @GAUNTLETS_CHI 🎟️ in bio link thru @kickstandshows 💍 💍 💍 🏀

let’s ruin the world with music

Wrote about how Charli and her friends have sold their turntables and bought guitars pastemagazine.com/music/charli-x…

@pitchfork Borger

What is “burger music”? Is it Instagram Reels rap for people with no taste? A synonym for “coworker music?” @kieranpressreyn mans the grill to find out pitchfork.com/thepitch/towar…

Rock Music Charli xcx, 2026. Directed by Aidan Zamiri