Synerise

@Synerise just opened public preview for Brickworks — a schema-based content layer that puts the full content structure in your hands. Find out more 🔗 link in the comments Personalization, AI predictions & recommendations, behavioral data — that engine has been running in real time for a while. Brickworks gives teams a way to define any content model on top of it, plug in any data source, and deliver it everywhere — from one place 🔹 One API call, full response — A single, controlled & personalized payload to the frontend or copilots/agents. No channel-specific logic. No client-side stitching. 🔹 One structure, every channel — Define your content model once and reuse it across apps, websites, POS, and messaging. No duplicated schemas, no duplicated logic. 🔹 Built for real workflows — Instant publishing, draft-and-approve flows, or fully dynamic rendering per customer. Your call. 🔹 Live data, resolved on request — Synerise AI outputs, external pricing, stock levels, loyalty balances — all federated and resolved at runtime. Think loyalty programs with dynamic tiers and quests. Product catalogs with live pricing. Promotional schemas that adapt per customer — all managed without engineering dependency and full control over exposed data. #Synerise #Brickworks #Personalization #ContentManagement #API #ProductUpdate

Two days. 50+ partners. One Destination. It started Sunday at the Synerise Arena. Wisła Kraków's return to Ekstraklasa. A club built on signals, foundations, and the long game. What we put on the table yesterday during workshops: Synerise agents are in production. Not pilots, not demos — running for clients today. Deployment in hours, not weeks. From configuration to production. None of it works without what sits underneath. Behavioral AI infrastructure — real-time, first-party data, executable on demand. Context lives here, not in the prompt. A shared lunch. A walk around the Arena. Conversations about what comes next. Thank you to every partner building this with us. #𝐒𝐲𝐧𝐞𝐫𝐢𝐬𝐞 #𝐀𝐈𝐀𝐠𝐞𝐧𝐭𝐬 #𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥𝐀𝐈 #𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥𝐀𝐈𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 #𝐒𝐲𝐧𝐞𝐫𝐢𝐬𝐞𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐍𝐞𝐭𝐰𝐨𝐫𝐤

Data is the foundation. Signals carry the progress. Wisła Kraków returns to Ekstraklasa. #synerisePartnerNetwork arrives in Kraków. Two signals. Same direction. Great week — day II loading... #behavioralAI

#Data is the foundation. Signals carry the progress. Today @WislaKrakowSA returns to @_Ekstraklasa_ . Today we’re on the road to meet Synerise partners. Two paths. Same direction. Great week starting today😎 #ai #synerisePartnerNetwork

One customer searches and finds nothing. The next searches the same and finds it. When a synonym is accepted, your on-site search and Shopping Assistant both pick it up. Same index. Find out more soon #Synerise #BehavioralAI #AIHub #ProductUpdate #SynonymAgent

Find out more soon ➡️ synerise.com/solutions/syne…

The agent doesn't ship alone. Each proposal has a confidence score and a reason. Reviewers decide: accept, edit, reject. Accepted ones go live in the index. Find out more soon #Synerise #BehavioralAI #AIHub #ProductUpdate #SynonymAgent

Last time Kraków, this time Gdańsk. This round of workshops with the LPP team took place at LPP's headquarters - another iteration of customer strategy and activations built on Synerise. Every session like this is joint design work on how behavioral AI infrastructure actually operates inside a brand - from data, through campaigns, to agents. Thanks to the LPP and Silky Coders for the openness, the pace, and the quality of the conversations. See you at the next iteration. #Synerise #AI #BehavioralAIInfrastructure #SyneriseAgents

What are your customers searching for that your catalog doesn't recognize? 🤔 Synonym Agent reads real customer search behavior. Each query reformulation becomes a synonym candidate. Find out more soon ⬇️ #Synerise #BehavioralAI #AIHub #ProductUpdate #SynonymAgent

At scale, what to look at first is the question. Automation Control Center: integration issues, workflow highlights, activity log — one view. Full breakdown in comments ⬇ #Synerise #BehavioralAI #AutomationHub #ProductUpdate #BigData

🤔 What's about to happen next in your automation? Two views in Automation Control Center: Triggers frequency reveals the rhythm. Upcoming scheduled activity shows what's queued. Full breakdown in comments ⬇ #Synerise #BehavioralAI #AutomationHub #ProductUpdate #BigData

Find out more and apply ➡️ synerise.com/careers/scala-…

⚙️ Join Synerise as a Scala Engineer (Junior/Mid)! Write Scala at the heart of behavioral AI infrastructure. 28k API requests per second at peak. p95 under 100ms. 30k events per second ingested from online and offline sources — ordered, consistent, reliable under load. This is the backend that turns raw behavior into real-time signals for global brands across Retail, Banking, and Telecommunications. Distributed microservices on Kubernetes. Scala, Kafka, ScyllaDB, ElasticSearch. Built to operate, not just to run. You'll bring: 🔹 Strong Scala with production experience using an effect system (Cats Effect, ZIO, Akka/Pekko) 🔹 Hands-on experience with event-driven systems in production 🔹 Deep understanding of Apache Kafka — partitioning, delivery guarantees, consumer groups, rebalancing, lag 🔹 Practical Kubernetes knowledge (pods, resource limits, autoscaling, networking) 🔹 Comfort with both SQL and NoSQL, and a clear sense of their trade-offs 🔹 Hands-on use of AI coding tools (Claude Code, Cursor, Copilot) in daily work Bonus points for: ✅ JVM internals — GC, profiling, heap and thread dumps ✅ Observability with OpenTelemetry, Jaeger, structured logs and metrics ✅ Cloud experience on Azure and/or GCP (AKS preferred) ✅ Java or Rust, open-source contributions, event sourcing / CQRS What you'll do: 🔹 Design architectures for processing and storing high-volume event data 🔹 Build backend software where performance and reliability are non-negotiable 🔹 Diagnose and troubleshoot in distributed, event-driven systems 🔹 Collaborate closely with backend, QA, and Infrastructure teams Know someone who'd thrive in this role? Tag them or share this post! 🔁 #Synerise #Hiring #Scala #BehavioralAI #Kafka #Kubernetes #BackendEngineering #JoinOurTeam

Find out more ➡️ pulse.synerise.com/automation-con…

What's the shape of your automation? 🤔 Most teams can't answer without opening every workflow. And that's the cost of running automation blind: ❌ Paused workflows stay paused. ❌ Drafts pile up. ❌ The mix of event-driven and rules-based drifts until intent and setup stop matching. Automation Control Center pulls the whole estate into one read. Two views — Workflows by status, Workflows by trigger — answer the first question. Two more wait inside the dashboard. Behavioral AI infrastructure compounds only when you can see what it's doing. See the full breakdown ➡️ link in comments #Synerise #BehavioralAI #Automation #BigData #AI

Always ready for late night sessions 😎💻🎉

Telco app where the customer checks the bill and leaves. That used to be the starting point. Orange Polska turned Mój Orange into something else: a place users come back to for entertainment — and stay for the offer along the way. How? Casual games embedded in the app as interactive in-app creations. No mobile release for every new edition. No rewriting the logic each time. Gameplay events flow into the customer profile in real time and feed targeting across push, email, and in-app. "What made this possible at scale was the flexibility of the Synerise platform." — Grzegorz Popis, Lead of Online Communication Personalization and AI, Orange Polska Results: → +30% shopping sessions among players (7-day window) → +21% app logins (7-day window) → up to 50 game sessions per user This is what native behavioral AI infrastructure unlocks: a telco picks up a format from another industry, deploys it without a release, and measures commercial outcome — all on a single data layer. Full case study → pulse.synerise.com/bringing-gamep… #CustomerEngagement #Gamification #Telco #Synerise #OrangePolska #SyneriseCaseStudy

Find out more ➡️ pulse.synerise.com/whatsapp-commu…

Every part of a WhatsApp message, personalized at send time - from one approved template. Find out more ➡️ link in comments 🧩 Dynamic parameters pulled from real-time customer data 🔘 Call-to-action buttons that lead to the next best step 🎟️ Voucher pools connected — every customer gets their own code ♾️ One template, infinite variations #Synerise #AI #WhatsApp #WhatsAppCommunication #BehavioralAI #Personalization #AutomationHub