TOURISE

The launch of TOURISE in 2025, and the global success of the inaugural Summit, brought together cross-sector leaders to build, shape and drive the #FutureOfTourism. The 2025 TOURISE Impact Report serves as a record of the transformation across sectors, borders, and economies. Download the report today: tourise.com/en/knowledge-h…

At #WEF26, TOURISE proved tourism is the unstoppable force that builds bridges, ignites communities and powers economies across the globe. Game changing workshops. Electric connections. The future is being shaped by TOURISE. Visit TOURISE.com and subscribe to stay updated on the #FutureOfTourism

During TOURISE in Riyadh, H.E. William Rodríguez López, Minister of Tourism of Costa Rica, praised the event’s organization and atmosphere, commending the team’s professionalism and the Summit’s impact on global tourism dialogue. The future is being shaped by TOURISE.  Visit TOURISE.com to be part of the #FutureOfTourism

TOURISE united global leaders around a shared vision and set a new direction for the future of tourism. As the story continues to unfold, follow ongoing developments, insights, and initiatives shaping what comes next. The future is being shaped by TOURISE. Visit TOURISE.com to be part of the #FutureOfTourism

Agentic AI: From Insight to Action At #WEF26’s second TOURISE roundtable, H.E. @AhmedAlKhateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE, highlighted how central agentic AI is to the future of tourism and the need to move from insight to action. Building on the Agentic Tourism Initiative announced at #TOURISE25 in partnership with Globant, cross-sector leaders joined to shape the Agentic Protocol for Tourism. Initiative partners include Amadeus, Red Sea Global, Salesforce, Holibob, and Amazon Web Services. Shaping the future starts now. Visit TOURISE.com and be part of the second edition in March 2027. #TOURISEatDavos #FutureOfTourism

Can Tourism Save the World? At #WEF26’s TOURISE workshop, H.E. @AhmedAlKhateeb, Saudi Arabia's Minister of Tourism and Chairman of TOURISE, underscored the vital importance of the tourism sector taking a greater strategic role on the global stage. The workshop included leaders from across sectors exploring how tourism can unlock sustainability and development with unlikely alliances shaping the next decade of tourism. The leadership panel was moderated by Sherry Phillips, CEO of Forbes, with Jane Sun, Trip.com, CEO, and Xavier Rossinyol, Avolta, Group CEO, and Hamza Khan, McKinsey & Company, Partner, facilitating workshop discussions. Shaping the future starts now. Visit TOURISE.com and be part of the second edition in March 2027. #TOURISEatDavos #FutureOfTourism

TOURISE is about shaping the future of tourism not as an industry, but as a system. At Davos, we brought partners together to tackle the next questions: how technology and standards can help destinations manage growth responsibly; how experience design can protect identity while improving quality; and how collaboration can turn innovation into outcomes that communities can feel. The goal is simple: shared progress built through shared frameworks and practical cooperation. #SaudiAtDavos #SaudiHouse

Tourism is taking its place in global leadership dialogue. At the Women Leaders Reception, Hawazen Nassief, Saudi Ministry of Tourism Deputy Minister of International Affairs and TOURISE Advisory Board member, highlighted the role of women’s leadership, international collaboration and tourism in advancing sustainable, cross-sector impact, alongside leaders from @apcoworldwide, @Bayer, @AdeccoGroup, and @Pinterest. Shaping the future starts now. Visit TOURISE.com and be part of the second edition in March 2027. #TOURISEatDavos #WEF26 #FutureOfTourism

Building on the success of its inaugural summit, TOURISE has become a year‑round platform driving meaningful impact for tourism worldwide. From dialogue to action, TOURISE convenes leaders, partners, and investors to advance innovation, sustainability, and cultural connection, culminating in an even more ambitious TOURISE 2.0. Together, we are establishing a strong foundation for TOURISE’s enduring legacy as the leading global platform for tourism development. Shaping the future starts now. Visit TOURISE.com and be part of the second edition in March 2027. #TOURISEatDavos #WEF26 #FutureOfTourism

At TOURISE in Riyadh, Natalia Bayona, Executive Director of UN Tourism, emphasized the importance of education as the foundation for future-proofing tourism’s workforce, highlighting initiatives from high school curricula to the first online tourism academy.   Shaping the future starts now. Visit TOURISE.com #FutureOfTourism #TOURISE25

At TOURISE in Riyadh, David Droga reflected on the essence of travel and what truly resonates with travelers.  Shaping the future starts now. Visit TOURISE.com #FutureOfTourism #TOURISE25

John Wren, Chairman & CEO, Omnicom, discussed the evolving media landscape and the importance of consumer trust during a panel discussion at TOURISE in Riyadh. Shaping the future starts now. Visit TOURISE.com #FutureOfTourism #TOURISE25

At TOURISE in Riyadh, Paolo Barletta, CEO, Arsenale Group, highlighted the timeless value of travel as an investment in life’s most meaningful experiences.  Shaping the future starts now. Visit TOURISE.com #FutureOfTourism #TOURISE25

At TOURISE in Riyadh, Jeremy Jauncey, Founder & CEO, Beautiful Destinations, highlighted the transformative era of travel marketing and consumer behavior.  Shaping the future starts now. Visit TOURISE.com #FutureOfTourism #TOURISE25

Thomas Woldbye, Chief Executive Officer, Heathrow Airport, underscored the global impact of tourism and the importance of collaboration during a panel discussion at TOURISE.  Shaping the future starts now. Visit TOURISE.com #FutureOfTourism #TOURISE25

كمنصة عالمية تسعى إلى تشكيل مستقبل السياحة والابتكار، أنهى #TOURISE25 نسخته الأولى بإسهامات تدفع الابتكار وتوسّع آفاق القطاع السياحي.

As a global platform shaping the #FutureOfTourism and innovation, #TOURISE25 concluded it’s first edition by driving stronger collaboration and accelerating the sector’s future direction.

Inspiring conversations, insights and moments from the first-ever TOURISE Summit are now available on our YouTube channel. From the AI moderator to international changemakers and future shapers, revisit the ideas shaping the future of tourism. The Future Starts Now.