Taft Love

The Agency Model is BROKEN 😲 I said what I said, but here’s why:

Have you used an SOW for your startup or small business? What were the results?

This doesn’t mean you shouldn’t set goals, plan carefully, and manage aggressively. It only means you should manage projects differently! SOWs, and traditional agencies that use them, just don’t work for growth-stage companies. Instead, consider a more flexible approach.

With dark social and so many offline touchpoints, the days of taking marketing attribution at face value are over. Do you think we are missing the point of marketing attribution?

Step 3: Build in the habit of asking: “How did you hear about us?" every time you talk to customers. Credit to Eddie Reynolds for a recent reminder of this one!

Are we missing the point of marketing attribution? Teams can avoid misusing marketing attribution in three steps: