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"𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗛𝗮𝘀 𝗮 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗜𝘁 𝗡𝗲𝘃𝗲𝗿 𝗖𝗮𝗿𝗲 𝘁𝗼 𝗙𝗶𝘅. 𝗪𝗵𝘆? 𝗜𝘁 𝗶𝘀 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘁𝘀𝗲𝗹𝗳 𝗜𝘀 𝘁𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹."
Every major social media platform was built on the same premise: 𝗲𝘅𝘁𝗿𝗮𝗰𝘁 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝘀𝗲𝗹𝗹 𝗶𝘁 𝘁𝗼 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀, 𝗸𝗲𝗲𝗽 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗮𝘀 𝗰𝗵𝗲𝗮𝗽 𝗹𝗮𝗯𝗼𝗿.
For example, X pays creators $8.50 𝗽𝗲𝗿 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀. Meaning, you will need a million people to see your work to earn less than dinner for two.
Upwards of 60% 𝗼𝗳 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗹𝗶𝗸𝗲 𝗫 𝗮𝗻𝗱 𝗧𝗶𝗸𝗧𝗼𝗸 𝗮𝗿𝗲 𝗯𝗼𝘁𝘀, inflating the exact engagement metrics creators are told to chase, while diluting the reward pool everyone else is competing for.
Meanwhile, the algorithms amplifying your content are not neutral, research by Sky News demonstrated substantial algorithmic bias in X's recommendation system effectively engineering echo chambers that push users toward extreme content, increasing prejudice and discrimination with every scroll.
This is the broken status quo that @BleepAppHQ is created to dismantle, and $𝗕𝗟𝗘𝗘𝗣 is the token that makes the entire financial architecture possible.
This thread breaks down the $𝗕𝗟𝗘𝗘𝗣 𝘁𝗼𝗸𝗲𝗻𝗼𝗺𝗶𝗰𝘀, 𝘁𝗵𝗲 𝘁𝗵𝗿𝗲𝗲 𝗳𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗽𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗕𝗹𝗲𝗲𝗽, and why this might be the most thoughtfully designed token in social media.
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