TangleTangleBob 🍺

🚀 Big news: This week I joined @iota Foundation as their first Chief Marketing Officer 🫡 I’ll be driving IOTA’s brand, storytelling, and positioning as we establish IOTA as a leading L1 bringing the real world onchain. In many ways, my career has come full circle. When I landed in SF during the dot-com boom, I was the marketer at a small dev startup called RoundPeg. My first client? Jeremy Allaire, who’d just launched ColdFusion with his brother JJ. That gig pulled me deep into early web culture, developer onboarding, content strategy, and storytelling for the builders shaping the internet. Over the next 20 years, I led brand marketing, social, and community with global tech giants like HP, Oracle, Microsoft, Xbox, Western Union, PayPal, T-Mobile and Verizon, while always keeping one foot in startups, writing the first marketing plans (and sometimes the first angel check). I fell down the crypto rabbit hole in 2014, and the idea of open, permissionless systems clicked instantly. Since then, I’ve led marketing at Community Labs (Arweave) and most recently led marketing for Avalanche at Ava Labs. Now, I’m joining IOTA, one of blockchain’s true OGs, just as it unlocks its next chapter. Its edge? TWIN (Trade and Logistics Information Network), powering the digitization of global trade, supply chains, and real-world assets (RWAs). After years of groundwork, IOTA’s just getting started, they have built the infrastructure to bring $10T+ in real-world value onchain. What excites me most is the opportunity to elevate IOTA’s storytelling, showcasing the real-world adoption, impact, and innovation happening around the world through builders, enterprises, and governments using IOTA to power real economies. I’m thrilled to join such an exceptional team shaping the future of trade, trust, and tokenization. If you’re curious about what’s next for IOTA, or how real-world adoption is taking shape across Web3, let’s connect. 🌍 #IOTA #RWA #TradeTech

🚀 #IOTA has just set a new milestone: Taiwan is now issuing official certificates on IOTA Rebased ✅. These are official certificates of registration as Digital Service Organizations, validated by Taiwan’s Ministry of Digital Affairs. They open the door to subsidies, government projects, and full legal recognition in Taiwan. This is no small step: it marks IOTA’s entry into the digital strategy board of a sovereign state 🇹🇼. The magnitude is enormous: a government is adopting IOTA as its trust infrastructure to accredit technological capabilities in strategic sectors. This means IOTA is no longer just about private innovation — it is becoming the technological backbone for governments and digital policy. 👉 Taiwan, the global hub of semiconductors and digital transformation in Asia, has chosen IOTA. 👉 A new standard of verifiable and transparent credentials at the institutional level is taking shape. ✨ And the most intriguing part… this is not the only case. There are many more hidden adoptions that haven’t surfaced yet. They are right in front of us, silent, waiting to be revealed. And I think I’ve already seen some of them 🤫… #IOTA #DID #VC #Taiwan 👇